This study aims to provide implications for the application of the halal logistics traceability model to food commodities in Indonesia and to be able to recommend alternative policy scenarios for the government. The system dynamic approach is used to model the traceability of halal logistics for food commodities in Indonesia. The urgency of this research is that it will contribute to improving the quality of halal logistics which has implications for the halal industry in Indonesia. This research also has implications for food quality and safety which helps food security in Indonesia, the relationship between Halal Certification and Traceability on SMEs Performance, analyzing the relationship between Halal food supply chain management and Halal Certification and Traceability. This research method is a quantitative survey, research data obtained by distributing online questionnaires to 390 food SME owners who have implemented the Halal Assurance Management System. Data analysis used a structural equation model (SEM) with SmartPLS 3.0 software. The stages of data analysis are validity, reliability and significance tests. The sampling technique used is non-probability sampling. The questionnaire used in this study uses a Google form which will be distributed to respondents. This questionnaire measurement method uses a Likert scale of 5, namely Strongly Disagree (STS), (2) Disagree Answers (TS), (3) Neutral Answers (N), (4) Agree Answers (S), Strongly Agree (SS). The independent variable used in this research is halal supply chain management. The dependent variables used in this study are halal certification and traceability and SMEs Performance. The results of this study indicate that Halal food supply chain management has a positive and significant effect on the performance of SMEs, Halal Certification and Traceability have a positive and significant effect on SMEs Performance, Halal Certification and Traceability have a positive and significant effect on Halal food supply chain management.

Halal supply chain management, with its focus on Islamic values in tourism, is increasingly recognized for enhancing destination competitiveness and visitor satisfaction. This study examines how Islamic attributes, motivations, and norms influence visitor satisfaction and word of mouth in Medan City's tourism sector. In the halal tourism industry, supply chain management plays a crucial role in ensuring that every stage from procurement, production, distribution, to service delivery complies with halal standards. The research aims to evaluate the impact of Islamic Physical Attributes, Islamic Non-Physical Attributes, Push Motivation, Pull Motivation, and Islamic Norms on visitor satisfaction and their subsequent effect on word of mouth. By employing a quantitative approach, the study utilizes structured questionnaires based on previous research and applies Structural Equation Modeling (SEM) for analysis. Data were collected from 300 tourists in Medan City, including both local and international visitors. The study finds that Islamic Non-Physical Attributes and Pull Motivation significantly enhance visitor satisfaction. Islamic Physical Attributes also positively affect satisfaction, while Push Motivation does not. Satisfaction strongly influences word of mouth, but Islamic Norms negatively moderate this relationship. Islamic attributes and motivations play a crucial role in shaping visitor satisfaction in the tourism context. Islamic norms, however, may complicate the satisfaction-word of mouth link. The implementation of effective halal supply chain management can ensure that all aspects of supply chain management in halal tourism, from products to services, meet the expected halal standards. Practically, destination managers should emphasize Islamic attributes and motivational factors to improve visitor satisfaction. Theoretically, the study contributes to understanding the complex dynamics between satisfaction, norms, and word of mouth in halal tourism.

Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context.