How to cite this paper
Khawaldeh, K., Awamleh, F & Al-Momani, A. (2025). Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations.Journal of Project Management, 10(1), 61-70.
Refrences
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Adewusi, A. O., Okoli, U. I., Adaga, E., Olorunsogo, T., Asuzu, O. F., & Daraojimba, D. O. (2024). Business intelligence in the era of big data: a review of analytical tools and competitive advantage. Computer Science & IT Research Journal, 5(2), 415-431.
Aljumah, A. I., Nuseir, M. T., & Alam, M. M. (2021a). Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter? Business Process Management Journal, 27(4), 1088-1107.
Aljumah, A. I., Nuseir, M. T., & Alam, M. M. (2021b). Traditional marketing analytics, big data analytics, and big data system quality and the success of new product development. Business Process Management Journal, 27(4), 1108-1125.
Ashaari, M. A., Singh, K. S. D., Abbasi, G. A., Amran, A., & Liebana-Cabanillas, F. J. (2021). Big data analytics capability for improved performance of higher education institutions in the Era of IR 4.0: A multi-analytical SEM & ANN perspective. Technological Forecasting and Social Change, 173, 121119.
Awamleh, F. T. (2022). Investigate the Mediating Role of Business A Intelligence on the Relationship Between Critical kk Success Factors for Business Intelligence and Strategic Intelligence.
Awamleh, F. T., Bustami, A. N., Alarabiat, Y. A., & Sultan, A. (2024). Data-Driven Decision-Making Under Uncertainty: Investigating OLAP's Mediating Role to Leverage Business Intelligence Analytics for Entrepreneurship. Journal of System and Management Sciences, 14(8), 350-365.
Basile, L. J., Carbonara, N., Pellegrino, R., & Panniello, U. (2023). Business intelligence in the healthcare industry: The utilization of a data-driven approach to support clinical decision making. Technovation, 120, 102482.
Buhalis, D., & Volchek, K. (2021). Bridging marketing theory and big data analytics: The taxonomy of marketing attribution. International Journal of Information Management, 56, 102253.
Chatterjee, S., Rana, N. P., & Dwivedi, Y. K. (2024). How does business analytics contribute to organizational performance and business value? A resource-based view. Information Technology & People, 37(2), 874-894.
Ciampi, F., Marzi, G., Demi, S., & Faraoni, M. (2020). The big data-business strategy interconnection: a grand challenge for knowledge management. A review and future perspectives. Journal of Knowledge Management, 24(5), 1157-1176.
Del Vecchio, P., Mele, G., Passiante, G., Vrontis, D., & Fanuli, C. (2020). Detecting customer's knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics. Journal of Knowledge Management, 24(4), 799-821.
Di Vaio, A., Hassan, R., & Alavoine, C. (2022). Data intelligence and analytics: A bibliometric analysis of human–Artificial intelligence in public sector decision-making effectiveness. Technological Forecasting and Social Change, 174, 121201.
Gupta, S., Justy, T., Kamboj, S., Kumar, A., & Kristoffersen, E. (2021). Big data and firm marketing performance: Findings from knowledge-based view. Technological Forecasting and Social Change, 171, 120986.
Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020). Digital analytics: Modeling for insights and new methods. Journal of Interactive Marketing, 51(1), 26-43.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.
Hayes, A. F. (2015). An index and test of linear moderated mediation. Multivariate behavioral research, 50(1), 1-22.
Ibeh, C. V., Asuzu, O. F., Olorunsogo, T., Elufioye, O. A., Nduubuisi, N. L., & Daraojimba, A. I. (2024). Business analytics and decision science: A review of techniques in strategic business decision making. World Journal of Advanced Research and Reviews, 21(2), 1761-1769.
Iqbal, R., Doctor, F., More, B., Mahmud, S., & Yousuf, U. (2020). Big data analytics: Computational intelligence techniques and application areas. Technological Forecasting and Social Change, 153, 119253.
Jabbar, A., Akhtar, P., & Dani, S. (2020). Real-time big data processing for instantaneous marketing decisions: A problematization approach. Industrial marketing management, 90, 558-569.
Khanra, S., Dhir, A., & Mäntymäki, M. (2020). Big data analytics and enterprises: a bibliometric synthesis of the literature. Enterprise Information Systems, 14(6), 737-768.
Koot, M., Mes, M. R., & Iacob, M. E. (2021). A systematic literature review of supply chain decision-making supported by the Internet of Things and Big Data Analytics. Computers & industrial engineering, 154, 107076.
Lee, M., Cai, Y., DeFranco, A., & Lee, J. (2020). Exploring influential factors affecting guest satisfaction: Big data and business analytics in consumer-generated reviews. Journal of Hospitality and Tourism Technology, 11(1), 137-153.
Li, L., Lin, J., Ouyang, Y., & Luo, X. R. (2022). Evaluating the impact of big data analytics usage on the decision-making quality of organizations. Technological Forecasting and Social Change, 175, 121355.
Lutfi, A., Alrawad, M., Alsyouf, A., Almaiah, M. A., Al-Khasawneh, A., Al-Khasawneh, A. L., ... & Ibrahim, N. (2023). Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling. Journal of Retailing and Consumer Services, 70, 103129.
Maheshwari, S., Gautam, P., & Jaggi, C. K. (2021). Role of Big Data Analytics in supply chain management: current trends and future perspectives. International Journal of Production Research, 59(6), 1875-1900.
Mikalef, P., Pappas, I. O., Krogstie, J., & Pavlou, P. A. (2020). Big data and business analytics: A research agenda for realizing business value. In (Vol. 57, pp. 103237): Elsevier.
Moinuddin, M., Usman, M., & Khan, R. (2024). Strategic Insights in a Data-Driven Era: Maximizing Business Potential with Analytics and AI. Revista Espanola de Documentacion Cientifica, 18(02), 117-133.
Nisar, Q. A., Nasir, N., Jamshed, S., Naz, S., Ali, M., & Ali, S. (2021). Big data management and environmental performance: role of big data decision-making capabilities and decision-making quality. Journal of Enterprise Information Management, 34(4), 1061-1096.
Olabode, O. E., Boso, N., Hultman, M., & Leonidou, C. N. (2022). Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity. Journal of Business Research, 139, 1218-1230.
Olaniyi, O., Abalaka, A., & Olabanji, S. O. (2023). Utilizing big data analytics and business intelligence for improved decision-making at a leading Fortune company. Journal of Scientific Research and Reports, 29(9), 64-72.
Ranjan, J., & Foropon, C. (2021). Big data analytics in building the competitive intelligence of organizations. International Journal of Information Management, 56, 102231.
Sahoo, S. (2022). Big data analytics in manufacturing: a bibliometric analysis of research in the field of business management. International Journal of Production Research, 60(22), 6793-6821.
Sarker, I. H. (2021). Data science and analytics: an overview from data-driven smart computing, decision-making, and applications perspective. SN Computer Science, 2(5), 377.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. john wiley & sons.
Shamim, S., Zeng, J., Khan, Z., & Zia, N. U. (2020). Big data analytics capability and decision making performance in emerging market firms: The role of contractual and relational governance mechanisms. Technological Forecasting and Social Change, 161, 120315.
Tang, M., & Liao, H. (2021). From conventional group decision-making to large-scale group decision-making: What are the challenges and how to meet them in the big data era? A state-of-the-art survey. Omega, 100, 102141.
Troisi, O., Maione, G., Grimaldi, M., & Loia, F. (2020). Growth hacking: Insights on data-driven decision-making from three firms. Industrial marketing management, 90, 538-557.
Yalcin, A. S., Kilic, H. S., & Delen, D. (2022). The use of multi-criteria decision-making methods in business analytics: A comprehensive literature review. Technological Forecasting and Social Change, 174, 121193.
Zhang, H., Zang, Z., Zhu, H., Uddin, M. I., & Amin, M. A. (2022). Big data-assisted social media analytics for business models for business decision-making system competitive analysis. Information Processing & Management, 59(1), 102762.
Zhang, J. Z., Srivastava, P. R., Sharma, D., & Eachempati, P. (2021). Big data analytics and machine learning: A retrospective overview and bibliometric analysis. Expert Systems with Applications, 184, 115561.
Adewusi, A. O., Okoli, U. I., Adaga, E., Olorunsogo, T., Asuzu, O. F., & Daraojimba, D. O. (2024). Business intelligence in the era of big data: a review of analytical tools and competitive advantage. Computer Science & IT Research Journal, 5(2), 415-431.
Aljumah, A. I., Nuseir, M. T., & Alam, M. M. (2021a). Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter? Business Process Management Journal, 27(4), 1088-1107.
Aljumah, A. I., Nuseir, M. T., & Alam, M. M. (2021b). Traditional marketing analytics, big data analytics, and big data system quality and the success of new product development. Business Process Management Journal, 27(4), 1108-1125.
Ashaari, M. A., Singh, K. S. D., Abbasi, G. A., Amran, A., & Liebana-Cabanillas, F. J. (2021). Big data analytics capability for improved performance of higher education institutions in the Era of IR 4.0: A multi-analytical SEM & ANN perspective. Technological Forecasting and Social Change, 173, 121119.
Awamleh, F. T. (2022). Investigate the Mediating Role of Business A Intelligence on the Relationship Between Critical kk Success Factors for Business Intelligence and Strategic Intelligence.
Awamleh, F. T., Bustami, A. N., Alarabiat, Y. A., & Sultan, A. (2024). Data-Driven Decision-Making Under Uncertainty: Investigating OLAP's Mediating Role to Leverage Business Intelligence Analytics for Entrepreneurship. Journal of System and Management Sciences, 14(8), 350-365.
Basile, L. J., Carbonara, N., Pellegrino, R., & Panniello, U. (2023). Business intelligence in the healthcare industry: The utilization of a data-driven approach to support clinical decision making. Technovation, 120, 102482.
Buhalis, D., & Volchek, K. (2021). Bridging marketing theory and big data analytics: The taxonomy of marketing attribution. International Journal of Information Management, 56, 102253.
Chatterjee, S., Rana, N. P., & Dwivedi, Y. K. (2024). How does business analytics contribute to organizational performance and business value? A resource-based view. Information Technology & People, 37(2), 874-894.
Ciampi, F., Marzi, G., Demi, S., & Faraoni, M. (2020). The big data-business strategy interconnection: a grand challenge for knowledge management. A review and future perspectives. Journal of Knowledge Management, 24(5), 1157-1176.
Del Vecchio, P., Mele, G., Passiante, G., Vrontis, D., & Fanuli, C. (2020). Detecting customer's knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics. Journal of Knowledge Management, 24(4), 799-821.
Di Vaio, A., Hassan, R., & Alavoine, C. (2022). Data intelligence and analytics: A bibliometric analysis of human–Artificial intelligence in public sector decision-making effectiveness. Technological Forecasting and Social Change, 174, 121201.
Gupta, S., Justy, T., Kamboj, S., Kumar, A., & Kristoffersen, E. (2021). Big data and firm marketing performance: Findings from knowledge-based view. Technological Forecasting and Social Change, 171, 120986.
Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020). Digital analytics: Modeling for insights and new methods. Journal of Interactive Marketing, 51(1), 26-43.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.
Hayes, A. F. (2015). An index and test of linear moderated mediation. Multivariate behavioral research, 50(1), 1-22.
Ibeh, C. V., Asuzu, O. F., Olorunsogo, T., Elufioye, O. A., Nduubuisi, N. L., & Daraojimba, A. I. (2024). Business analytics and decision science: A review of techniques in strategic business decision making. World Journal of Advanced Research and Reviews, 21(2), 1761-1769.
Iqbal, R., Doctor, F., More, B., Mahmud, S., & Yousuf, U. (2020). Big data analytics: Computational intelligence techniques and application areas. Technological Forecasting and Social Change, 153, 119253.
Jabbar, A., Akhtar, P., & Dani, S. (2020). Real-time big data processing for instantaneous marketing decisions: A problematization approach. Industrial marketing management, 90, 558-569.
Khanra, S., Dhir, A., & Mäntymäki, M. (2020). Big data analytics and enterprises: a bibliometric synthesis of the literature. Enterprise Information Systems, 14(6), 737-768.
Koot, M., Mes, M. R., & Iacob, M. E. (2021). A systematic literature review of supply chain decision-making supported by the Internet of Things and Big Data Analytics. Computers & industrial engineering, 154, 107076.
Lee, M., Cai, Y., DeFranco, A., & Lee, J. (2020). Exploring influential factors affecting guest satisfaction: Big data and business analytics in consumer-generated reviews. Journal of Hospitality and Tourism Technology, 11(1), 137-153.
Li, L., Lin, J., Ouyang, Y., & Luo, X. R. (2022). Evaluating the impact of big data analytics usage on the decision-making quality of organizations. Technological Forecasting and Social Change, 175, 121355.
Lutfi, A., Alrawad, M., Alsyouf, A., Almaiah, M. A., Al-Khasawneh, A., Al-Khasawneh, A. L., ... & Ibrahim, N. (2023). Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling. Journal of Retailing and Consumer Services, 70, 103129.
Maheshwari, S., Gautam, P., & Jaggi, C. K. (2021). Role of Big Data Analytics in supply chain management: current trends and future perspectives. International Journal of Production Research, 59(6), 1875-1900.
Mikalef, P., Pappas, I. O., Krogstie, J., & Pavlou, P. A. (2020). Big data and business analytics: A research agenda for realizing business value. In (Vol. 57, pp. 103237): Elsevier.
Moinuddin, M., Usman, M., & Khan, R. (2024). Strategic Insights in a Data-Driven Era: Maximizing Business Potential with Analytics and AI. Revista Espanola de Documentacion Cientifica, 18(02), 117-133.
Nisar, Q. A., Nasir, N., Jamshed, S., Naz, S., Ali, M., & Ali, S. (2021). Big data management and environmental performance: role of big data decision-making capabilities and decision-making quality. Journal of Enterprise Information Management, 34(4), 1061-1096.
Olabode, O. E., Boso, N., Hultman, M., & Leonidou, C. N. (2022). Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity. Journal of Business Research, 139, 1218-1230.
Olaniyi, O., Abalaka, A., & Olabanji, S. O. (2023). Utilizing big data analytics and business intelligence for improved decision-making at a leading Fortune company. Journal of Scientific Research and Reports, 29(9), 64-72.
Ranjan, J., & Foropon, C. (2021). Big data analytics in building the competitive intelligence of organizations. International Journal of Information Management, 56, 102231.
Sahoo, S. (2022). Big data analytics in manufacturing: a bibliometric analysis of research in the field of business management. International Journal of Production Research, 60(22), 6793-6821.
Sarker, I. H. (2021). Data science and analytics: an overview from data-driven smart computing, decision-making, and applications perspective. SN Computer Science, 2(5), 377.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. john wiley & sons.
Shamim, S., Zeng, J., Khan, Z., & Zia, N. U. (2020). Big data analytics capability and decision making performance in emerging market firms: The role of contractual and relational governance mechanisms. Technological Forecasting and Social Change, 161, 120315.
Tang, M., & Liao, H. (2021). From conventional group decision-making to large-scale group decision-making: What are the challenges and how to meet them in the big data era? A state-of-the-art survey. Omega, 100, 102141.
Troisi, O., Maione, G., Grimaldi, M., & Loia, F. (2020). Growth hacking: Insights on data-driven decision-making from three firms. Industrial marketing management, 90, 538-557.
Yalcin, A. S., Kilic, H. S., & Delen, D. (2022). The use of multi-criteria decision-making methods in business analytics: A comprehensive literature review. Technological Forecasting and Social Change, 174, 121193.
Zhang, H., Zang, Z., Zhu, H., Uddin, M. I., & Amin, M. A. (2022). Big data-assisted social media analytics for business models for business decision-making system competitive analysis. Information Processing & Management, 59(1), 102762.
Zhang, J. Z., Srivastava, P. R., Sharma, D., & Eachempati, P. (2021). Big data analytics and machine learning: A retrospective overview and bibliometric analysis. Expert Systems with Applications, 184, 115561.