Gamification is a popular trend that is applied in many fields such as marketing, advertising, education, administration, and communication. In the field of electronic banking (e-banking), gamification uses the available content of businesses, exploits in many different aspects and aims at the ultimate goal of increasing sales, achieving effective marketing. The objective of this paper is to study the factors affecting the adoption of gamification in the field of e-banking. Based on the Technology Acceptance Model (TAM), through a survey of 193 managers, bankers and customers, gamification application has had a positive impact on the acceptance of this new trend in e-banking. The research results show that: ease of use, usefulness, enjoyment, and convenience have an effect on acceptance of gamification. It also shows that clients can manage their investments and buy more mutual funds, thus increasing their chances of winning the game.

This study investigated the impact of social media marketing on Garuda Indonesia's airline customers' brand equity (awareness, image, and loyalty) and online word-of-mouth during the epidemic (E-WOM). In part of the study, 100 frequent Instagram users and passengers on Garuda Indonesia aircraft were questioned or given questionnaires. The data was processed and analyzed by SEM-PLS and the SmartPLS 3.0 software. The findings of the study indicate that social media marketing increases brand recognition, brand image, and brand loyalty. Brand loyalty or reputation has one significant impact on e-WOM as well. While brand recognition has nothing to do with E-WOM. Furthermore, the results of this research definitely point to the importance of the impact on E-WOM while brand recognition has no impact on E-WOM. The study's conclusions also highlight the importance of mediating variables including brand awareness, brand image, and brand loyalty. This study can prove that almost all moderating effect variables are involved in mediating social media marketing on Garuda Indonesia's e-WOM airline, except the brand awareness variable, which has no indirect effect or has no impact on the relationship between social media marketing and E-WOM. The results of this study should be relevant to a social media strategy, particularly for Garuda Indonesia Airlines.

Cocoa is a plantation commodity whose role is essential for the economy, so it is necessary to be aware of its health to maximize production. Cocoa plant disease data is a time series data because it is observed continuously. One of the time series forecasting models is the Fuzzy Time Series Markov Chain (FTS-MC), a combination of the Fuzzy Time Series (FTS) and Markov Chain models. The model uses the principle of fuzzy logic by transferring FTS data to fuzzy logic and using the obtained fuzzy logic groups to derive the Markov chain transition matrix. In this research, a Python script of the FTS-MC model was built in the Google Colaboratory to forecast the number of cocoa plant diseases in Bendungan District to simplify and speed up the data processing. Python was used in this research because of its easy-to-use, flexible, and open-source syntax. In building Python scripts, libraries and functions are needed by utilizing loop processes and if-else statements. Based on the processing results, forecasting with the FTS-MC model using Python only takes less than 1 minute.

Climate change is caused by temperature, rainfall, and wind variation in locations that last a long time. This change can be described and predicted using a spatial model, one of which is the Clustering Spatial Autoregressive (SAR) Kriging model. Therefore, this research aims to conduct a bibliometric analysis in a spatial and Clustering SAR Kriging model on climate change. It presents a Systematic Literature Review (SLR) with the development of the Clustering SAR Kriging model, incorporating articles from the Google Scholar, ScienceDirect, Dimensions AI, and Scopus databases from 2011-2021. Furthermore, two stages of analysis have been conducted, first, bibliometric analysis was performed for mapping and thematic evolution using VOSviewer software and R-biblioshiny. This analysis generated 185 papers after conducting a duplication check and developed a network of research on evolutionary subject matters at this stage. Second, research subjects were analyzed using the Clustering SAR Kriging model. More screening criteria were followed, and 18 articles were obtained for the SLR analysis. Furthermore, the development of the Clustering SAR Kriging model was observed for the prediction and description of climate change. The results are predicted to benefit applicable businesses to predict climate phenomena in unobserved places.

The study aimed to identify the medical invention marketing strategies on buying (Surgical Medical Robot), the study used the descriptive approach to suit the purpose of the study. Sample of the study consisted of (100) participants divided (50) of marketing managers for the medical instrument companies and (50) medical employers related to working in surgery in the Jordanian hospitals. The study showed that the level of medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) and Buying Surgical Medical Robots in the Jordanian Hospitals were in the medium level. The study showed that the medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) have an impact on buying (Surgical Medical Robot) Jordanian hospitals. The study set of many recommendations as Work to raise awareness regarding medical robot surgery and Work by medical equipment companies to obtain the largest amount of information about the medical surgical robot, to increase the level of confidence of patients in this robot.

The aim of this study was to investigate and identify the influence of performance expectation, effort expectation, and perceived usefulness on the usage of electronic banking services by Jordanian bank customers. The study used a quantitative method, with questionnaires administered to Jordanian bank clients. The statistics support the association between performance expectation, effort expectation, perceived utility, and the usage of electronic banking services. This implies that these characteristics have a major influence on Jordanian bank customers' electronic banking services. The association between performance expectation and use of electronic banking services is the strongest, followed by effort expectation and use of electronic banking services, and the poorest between perceived usefulness and use of electronic banking services. Even the most tenuous association (perceived usefulness and use of electronic banking services) is statistically significant. These findings also imply that banks seeking to boost the usage of electronic banking services should concentrate on improving consumers' perceptions of performance and effort expectations, as well as perceived usefulness.

The metaverse is an imaginary network of parallel universes. Using this technology might liven up dull lecture halls. By expanding synchronous communication into the "metaverse," many individuals may have meaningful conversations and exchange perspectives. This research focuses on finding out how medical students in the UAE feel about the metaverse system. The conceptual model incorporates elements from the Technology Acceptance Model (TAM), including perceived value and perceived ubiquity as adoption determinants. To test the validity of the suggested framework, a survey was developed and distributed to 369 full-time students at one of the universities in the United Arab Emirates (UAE). Machine learning (ML) and structural equation modeling using partial least squares (PLS-SEM) are used for data analysis. According to the results, the extent to which users saw value in and adoption of the metaverse system was a significant factor in whether or not they intended to participate. This study was helpful since it elucidated the relative significance of various healthcare components, allowing professionals to prioritize their efforts better.

This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed a questionnaire survey to 400 visitors, receiving 289 responses for analysis using SMART-PLS4 software. The study made significant contributions to the literature on social media marketing by developing a research model that links social media usage to brand image and shopping intention, and by using statistical techniques to quantitatively assess the effect of social media marketing activity on the brand image as a mediator. The findings exposed that word of mouth, a construct of social media, significantly positively influenced tourists' purchase intention to visit sites in Jordan. This study sheds light on the importance of social media marketing and its impact on the tourism industry in Jordan, providing useful insights for practitioners and policymakers in the field.

Jordanian real estate enterprises are experiencing difficult market circumstances and an increasingly competitive environment; following these issues, this study examines the leverage of electronic word of mouth (e-WOM) on customer purchase intention in a Jordanian context with specific reference to real estate enterprises, considering the moderating role of reliability. Based on earlier studies, a conceptual model for the study was created. This research includes e-WOM as an independent variable affecting customers' purchase intention as a dependent variable mediated by reliability. The investigation follows descriptive-analytical methods; based on a convenience sampling approach, 300 questionnaires were distributed through Google Forms; nonetheless and 250 responses were accepted. To analyze data and assess hypotheses, a structural Equation Modeling (SEM) using PLS was employed. Results demonstrated a significant effect of e-WOM and Reliability on purchasing intent of customers, and the moderating role of reliability in the relationship between e-WOM and purchase intent was also affirmed. The findings give Jordanian real estate businesses information on ways to use that are most effective e-WOM to persuade buyers to buy.

The spread of the Covid-19 pandemic and the interruption of personal communication between the teacher and students in higher education led to the need for finding solutions that enable the continuation of the educational process and ensure access to accurate information that improves the level of human capital in dealing with dynamic environments. Therefore, this research sought to analyse the impact of the application of artificial intelligence in entrepreneurship education in Qatari higher education institutions after the Corona pandemic. The measurement of artificial intelligence was based on dimensions (machine learning, natural language processing, expert systems, and machine vision), while entrepreneurship education was measured by dimensions of (entrepreneurial cognition, entrepreneurial competence, and innovation spirit). The research followed an experimental quantitative approach based on collecting data from Qatari university students using a questionnaire developed for the research purpose. Hence, the convenience sample used in the research was composed of 402 students from various Qatari universities, which represents a response rate of 67% from the distributed questionnaires. The statistical analysis of the research data was based on the covariance-based structural equation modeling technique (CB-SEM). The results of the research indicated that all dimensions of artificial intelligence had a positive impact on entrepreneurial education, with the highest impact being machine vision and the lowest impact being natural language processing. Accordingly, the results of the research revealed the need to invest in technological capabilities for supporting the educational system aimed at generating innovative human resources capable of coping with the uncertainty of the work environment.