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DOI: 10.5267/j.uscm.2023.6.001
Keywords: Brand Equity, Buying Behavior, Consumer Satisfaction, Perceived Value, Purchasing Decisions
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Keywords: Inventory competition, Artificial intelligence (AI) adoption, Digital marketing intensity, Quality improvement decisions, Supply chain management, Synergistic influence, Customer satisfaction, Competitiveness
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Keywords:
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Journal: ESM | Year: 2023 | Volume: 11 | Issue: 3 | Views: 517 | Reviews: 0
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