This research empirically explored the factors influencing the continuous use of mobile Apps in Jordan. The research utilized the Theory of Planned Behavior, the Diffusion of Innovation Theory and the Social Cognitive Theory to build the conceptual foundation of the research model. Using a quantitative approach, the study utilized a questionnaire with a set of well-validated items for the purpose of collecting data. The study collected 524 usable surveys, and analyzed the data using structural equation modeling technique (PLS-SEM). Results indicated that the three constructs relevant to this study (perceived risk, mobile self-efficacy, and social influence) were significant in predicting a users' awareness and the continuous use of mobile Apps. Customer focus moderated the relationship between awareness and continuous intention. In addition, the findings also confirm that users’ awareness mediated the relationship between the three independent variables and the continuous use. The Detailed findings of this research are discussed, with conclusions and future research reported at the end.

The purpose of this study is to look into Jordanian customers' purchasing habits in regard to electronic commerce. The goal of this research is to investigate the impact of social media on electronic commerce trust and purchasing behavior. Trust's impact on social commerce was also investigated. Furthermore, the influence of social commerce on electronic commerce purchasing behavior has been studied in greater depth. This study proposed a conceptual model, which was empirically tested with a survey of 150 Jordanians. The study's findings stated that social media and social commerce had a significant impact on Jordanians' purchasing behavior toward e-commerce. Besides that, trust has a significant impact on social commerce. Furthermore, social commerce influences e-commerce purchasing behavior. Because the study was limited to Jordan, one of the primary limitations of this study is that the results cannot be generalized. Similar studies in other countries are needed to either support or refute our findings.

This paper investigates the impact of post-purchase user generated content (UGC) and traditional reference groups on the purchase intentions for electronic products (e-products) among young consumers in Jordan. To achieve this, a descriptive methodology was adapted, with a quantitative approach and survey strategy utilizing a five-point Likert scale questionnaire distributed to 450 university and college students in Jordan. 400 filtered and screened copies underwent statistical analyses. SPSS version 21 was utilized to describe and analyze the data. The results revealed a strong impact of post-purchase UGC on purchase intentions of e-products among young consumers. The results also revealed that traditional reference groups have a lower significant impact on the purchase intentions of young consumers, indicating that young consumers rely on online communities more than they rely on family, friends, colleagues, and other social organizations. The findings are discussed with a view to their implications, with recommendations for future research.

Corporate foresight is a capability that includes any structural or cultural element that enables the company to detect discontinuous change early. The purpose of the present study is to examine the direct impact of corporate foresight, and organizational learning on the performance dynamic of SMEs working in the United Arab Emirates (UAE). In addition, the study tries to analyze the moderating as well as mediating effect of digital transformation and innovativeness on the relationship between exogenous and endogenous constructs. A sample of 576 questionnaires were distributed among the owners/managers of different SMEs working in the region of UAE. However, a final sample of 354 respondents was empirically tested. The data was analyzed through a two-step approach where structural equation modelling (SEM) under SmartPLS was found to be very helpful to examine the direct and indirect relationship between the study variables. The study findings show that there is an insignificant but positive impact of corporate foresight on organizational performance whereas significant impact of organizational learning on organizational performance. Furthermore, the study found evidence for the moderating effect of digital transformation between organizational learning and innovation. Additionally, it is observed that innovativeness mediates the relationship between corporate foresight and performance dynamics. The study findings suggest that for exploring the relationship between corporate foresight, digital transformation, and organization the role of innovation and digital transformation is quite significant. The study findings suggest that both owners and managers at SMEs of UAE should attach more importance to innovative capabilities and digital transformation for achieving higher levels of organizational performance. Policy makers should reasonably consider the direct and indirect effect of study variables while considering high performance at the workplace.

The objective of the article is to assess the influence of corporate social responsibility and Government environmental regulation on sustainable growth and development of Vietnamese seafood enterprises. Data was collected for 3 months with valid votes for analysis of 658 enterprises. The results show that both social responsibility, government environmental regulation, and ecosystem innovation strategies have a statistically significant positive impact on Enterprise sustainable business growth of Vietnamese seafood enterprises. At the same time, the ecosystem innovation strategies are fully mediating in the relationship between Government environmental regulation and Enterprise sustainable business growth.

With the complicated Covid-19 epidemic currently affecting many countries, there is an important position and role for social media marketing not only in attracting investment capital of countries but also in other fields, since it is a good way for people to connect and circulate work. This study aims to analyze the factors affecting the attraction of investment capital to Vietnam's industrial parks, focusing on considering social media marketing factors. The study's data comes from a survey of 256 enterprises operating in Vietnam (Including both active firms and enterprises in the group of potential investors with industrial parks). The data were analyzed using factor analysis and multivariate regression. The results of the study show that social media marketing had a positive effect on attracting investment capital into industrial parks of Vietnam (Standardized Coefficients = 0.329); besides, there are also positive effects of other factors such as human resources, industrial park infrastructure, local policies with varying degrees of influence. Based on those factors, the author offers recommendations regarding attracting investment capital to industrial parks actively.

The development of the existing information technology era has helped the performance of BPJS more and more. The application of information technology in the work environment includes meeting the efficiency level of time and cost. The use of the internet also makes it easier for BPJS to access their services to the public and the search for new members is made easier. The world of ICT does provide a big role in society. In Indonesia itself, the prospect of ICT in future life has provided a lot of welfare for the people of Indonesia. This research was conducted in Indonesia, the sampling in this study was conducted in Jakarta. The results of research conducted showed that all hypotheses proposed in this study were accepted, especially the biggest influence was found on the attitude variable towards intention in the use of the BPJS e-payment system in Indonesia. Electronic Payment System (EPS) BPJS strives to create a social security system that is transparent and accountable to BPJS Employment participants.

In recent times, there has been a significant decline in hotel occupancy rates, and this is primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking new strategies to increase occupancy rates by enhancing marketing performance. The present work examined the relationship between customer relationship management performance and marketing performance by considering the moderating role of social customer relationship management on this relationship. In this work, both the “Resource-Based View Theory” and “Social Exchange Theory” were employed. Data from hotel managers in Jordan were collected, with 139 responses being collected and analyzed altogether. “Smart Partial Least Squares” were used for the analysis process, which showed that customer relationship management performance positively impacted marketing performance, and that Social customer relationship management also had a positive effect on marketing performance. Moreover, the relationship between customer relationship management performance and marketing performance is enhanced through social customer relationship management. These findings can be used by hoteliers to develop effective marketing strategies using new technology and communication tools.

Although there have been unprecedented advances in technology worldwide, it is challenging for businesses and marketers to develop novel strategies of attracting consumers because the latter’s online shopping intentions have not changed according to the technological advances. Given these considerations, the present paper investigated how online shopping intention was influenced by website design and online reviews, how the relationship between website design and online shopping intention was moderated by online reviews, and how the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. To that end, the paper drew on the theoretical framework of the Unified Theory of Acceptance and Use of Technology. A sample of consumers from Jordan was used for data collection, with Smart Partial Least Squares being employed for the analysis of the 225 responses received. Based on the findings, online shopping intention was favorably influenced by website design and by online reviews, while the relationship between website design and online shopping intention was moderated by online reviews. Likewise, the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. Digital marketing agencies can use such findings to develop a marketing strategy targeting young adult consumers in Jordan.

Ensuring household food security should be a priority goal of state policy. The level of ensuring household food security reflects the state of the country's economic development and the effectiveness of agricultural policy. Household food security is achieved by ensuring a high level of purchasing power of households, which is possible by increasing income. Savings are the “safety cushion” for households during the financial and economic crisis caused by the coronavirus pandemic. The level of household savings is important both for the households themselves and for the country's economy, since savings, on the one hand, help to avoid hunger during crises, and, on the other hand, are an important investment resource for the country's economy. That is why assessing the level of household savings and identifying factors affecting savings are important aspects of building an effective government policy in the field of food security.