The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru. The study was carried out from the quantitative approach, with a non-experimental correlational transactional research design. A questionnaire was applied to 228 parents between the ages of 30 and 50 who belong to an educational institution in the city of Concepción in Peru. Using the structural equations model, it was found that Content Marketing has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0.05). Regarding the Marketing of social networks, it was identified that it has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0, 05), because the media used by educational institutions are attractive to parents. It is concluded that Digital Marketing has a great impact on customer relationship management (CRM) in the educational sector of a city in central Peru.

This study examines the mediating effect of supply agility on the relationship between trust and commitment and supply chain performance. The study examines the direct effect of trust and commitment on supply chain performance, trust and commitment on supply agility and supply agility on supply chain performance. The study also examines the indirect effect of trust and commitment on supply chain performance with supply agility as an intervening variable. The research sample consists of 100 respondents who sell chicken meat in seven districts in Lebak Regency, Banten Province, Indonesia. Data are collected using purposive sampling technique. The statistical tool used is the SmartPLS 3.0 application. The results of this study indicate that; trust has no effect on supply chain performance, commitment has a significant effect on supply chain performance, trust has a significant effect on supply agility, commitment has a significant effect on supply agility, and supply agility has a significant effect on supply chain performance.

The goal of this research is to investigate the relationship between human resource management and tourism supply chain management, as well as the effects of human resource and tourism supply chain on customer satisfaction and operation performance. The research was carried out in Vietnam at several tourist destinations. The study found 297 viable samples after screening the sample. A Partial Least Squares (PLS) algorithm was used to process the data. The study's findings revealed a link between human resources and supply chain management in the tourism business. Furthermore, the study discovered that human resource management uncertainty had an impact on organizational performance.

Manual activities of workers in palm oil factories cause pain complaints that can be resolved with an ergonomic program. However, the uncertainty of the success of the ergonomic program requires active involvement from workers. This study aims to discuss the role of workers’ perceptions towards the success of the ergonomic program intervention in palm oil mills. By referring to the theory of reasoned action and technology acceptance model, acceptance of workers to ergonomics programs are influenced by perceived usefulness, perceived ease of use, and perceived trust. All these research variables were analyzed simultaneously using Partial Least Squares Structural Equation Modeling (PLS-SEM) software, in which data were obtained from questionnaires given to 280 people working in 20 palm oil mills in North Sumatra Province. The sampling method used is simple random sampling and model estimation is performed using PLS regression algorithm and resampling bootstrapping method. The result shows that perceived usefulness has the biggest effect on the success of the ergonomic program, followed by perceived trust and perceived ease of use, which has a smaller effect. This study focuses on workers’ perception that needs to be considered for facing uncertain results in implementing an ergonomic program.

Prior studies suggest that differentiating strategy (DS) has an intervening impact on the relationship between entrepreneurial orientation (EO) and performance. However, they only examine the impacts based on each dimension of EO, provide a lack of theory underpinning why this strategy is the mediator, and focus on the manufacturing industry of an emerging market. Addressing these gaps, the purpose of this study draws from the contingency theory in strategic management to examine whether this strategy is the mediator in the context of Vietnam. Partial least square structural equation modeling used to assess the research model with data collected from 142 SMEs operating in Vietnam. The result indicates that DS fully has an intervening effect on the association between EO and SMEs' performance.

The advancement of sustainable competitiveness and its contribution to the sustainability of sustainable development are becoming increasingly important research topics in sustainability science. The main purpose of this study is to disseminate knowledge in the practice of entrepreneurship and to strengthen the theoretical foundation to support sound and appropriate decision making as well as to improve the performance of the business competitiveness. The main source of data material in this paper is the primary micro fundamental survey with path analysis model. The result of this study shows that technological innovation not only produces new products but can also be the best way to achieve advancement. New Product Development (NPD) is the output of technological innovation, and the best way that must be developed as a strong foundation for decision makers to achieve sustainable competitiveness progress is the new product development and institutional integration. If productivity and economic growth are the main keys to success in achieving sustainable competitiveness, the NPD and institutional integration is the main determinant of the progress of sustainable competitiveness. The conclusion of this study is that productivity and economic growth is not enough to be the main key of the strength of competitiveness, but it also requires collaboration from various fundamental factors and the NPD and institutional integration as a driving force, the best way, and the main determinant of the achievement of the performance progress of sustainable development competitiveness.

The purpose of this research is to empirically examine the factors that influence effectiveness of supply chain management by investigating the role of the variables of the customer relationship management, human resource competence, and the organization’s internal control system. The research method used is explanatory research and the type of research is verification. The research instrument was tested through the validity and reliability of the data. Furthermore, inferential data analysis using SEM-PLS statistics. The results found that the factors that affect the effectiveness of supply chain management were customer relationship management, competence of human resources affects the effectiveness of supply chain management, and internal control system. The results are useful for providing and utilizing various forms and means of communication and for managing the customer relationship, developing human resources, and updating control systems continuously in public organizations.

The culinary business sector is the choice of the COVID-19 pandemic; Women entrepreneurs and the informal sector are looking for a foothold in the COVID-19 pandemic, which will lead women to develop creative businesses. This study examines the role of supply chain management in mediating the role of social capital and marketing performance, innovation on marketing performance, and the mediating role of sharing knowledge on marketing performance among women entrepreneurs in Bali. Purposive sampling is used in the sampling technique, with 229 samples used, the Structural Equation Modeling (SEM-PLS) analysis technique with SmartPLS for application processing. The results showed that in order to increase sales, retain customers and reach a high market, good quality products and services owned by the supply chain, from social networking relationships and knowledge sharing, are needed. However, the increase in marketing performance cannot increase even though women entrepreneurs have strong relationships.

This research was conducted to examine the extent to which market uncertainty can encourage market players, especially SMEs, to exploit innovation and environmentally friendly orientation to improve their performance. From a supply chain perspective, market uncertainty, which in this study is proxied by the Covid-19 pandemic, has great potential to reduce performance and disrupt production and distribution lines as well as consumer demand. This encourages affected SMEs, such as SMEs that focus on providing tourism products, such as fashion and merchandise, to maintain their performance with product innovation, and minimize the use of non-environmentally friendly products. The object of research is Small and Medium Enterprise (SME) producing tourism souvenirs in Yogyakarta, Indonesia. Using the analysis technique of Structural Equation Modeling (SEM) with 150 respondents, the findings indicate that market uncertainty serves as a catalyst for SMEs to maintain performance through marketing innovation and product reorientation. Specifically, the results show that there is a positive and significant influence between innovation and green orientation on SME performance, and the mediating effect of market uncertainty to increase marketing innovation and environmentally friendly orientation. These findings theoretically contribute to explaining the relationship between supply chain management in the context of market uncertainty. In practical terms, this study confirms the need for support by stakeholders to support limited domestic tourism, according to health protocols, as well as digitalization of marketing for tourism SMEs.