The cigarette industry faces market competition, and the pressure that suppresses its existence stems from ambiguous policies. The ambiguous policy is because the government still expects cigarette excise income as a significant source, but also that the government is faced with the demands of the anti-smoking community who establish cigarettes as a sunset industry. This condition does not make cigarette business actors give up, given that the cigarette industry still contributes to employment, state income, and market demand is still there. This study aimed to determine the effect of brand authenticity, brand identification, brand experience, brand loyalty, and brand love. The relationship between the five brand theories is examined using the Structural Equation Model. The sample for this study was 200 cigarette consumers, using a non-probability sampling technique. The result shows that: 1) Brand experience significantly and positively impacts brand identification among cigarette industry consumers; 2) Brand identification significantly and positively impacts brand love among cigarette industry consumers; 3) Brand authenticity significantly and positively impacts brand love among cigarette industry consumers; 4) Brand identification significantly and positively impacts brand loyalty among cigarette industry consumers; 5) Brand love significantly and positively impacts brand loyalty among cigarette industry consumers. The product marketing strategy component must take five branding theories. The product's market strengthens with the value of five brand components.

This study aims to clarify the effect of career capital on the sustainable competitive advantage when human resource management’s capabilities work as a mediator variable in construction companies specializing in concrete in Amman. The total number of companies are (23), the companies that showed cooperation and filled out the questionnaire were (17) companies. The study population consisted of (1400) employees from various administrative levels. Applying the study to the whole study population is difficult due to its large size; thus, a simple random sampling method is used. (302) questionnaires were distributed, the retrieved questionnaires valid for analysis were (250) and constituted of (83%). The unstructured interviews were adopted to define the study problem in the construction companies specialized in concrete. The questionnaire is the tool for measuring the study variables by collecting data and then analyzing those using descriptive and inferential statistics. The most important study results are that in the construction companies specialized in concrete industries in Amman; the level of career capital was high, and the level of sustainable competitive advantage was medium. At the same time, the results showed that the level of human resource management capabilities was high. The results also indicate that human resource management's capabilities partially mediate the impact of career capital and the sustainable competitive advantage. Human resource management's capabilities contributed to increasing this impact; this means that human resources management's capabilities play an essential role in activating the relationship between career capital and sustainable competitive advantage.

This study aimed to examine the characteristics of audit committees (ACs) on the short delay in issuing audit reports. Using data for 97 companies in the industrial and service sectors in the Jordanian context, for the period between 2017 and 2021. The results of this study showed that the independence of ACs has an important and negative impact on reducing the delay in issuing financial reporting (FR). However, the study did not find the importance of the rest of the characteristics related to ACs to reduce the delay in issuing audit reports between Jordanian companies. The study concluded that the mechanisms of corporate governance in Jordanian companies are not effective, compared to the more developed countries. Thus, policy makers are supposed to enforce governance practices in Jordanian companies in substance, rather than simply adhering to practices in form.

This research aimed to study the antecedents and consequences of brand coolness for fashion clothing brands in the millennial consumer context. The data was collected through an online questionnaire on 380 consumers who used to buy brand-name fashion clothing. The data were analyzed using the structural equation model. The results showed that the antecedents of brand coolness consisted of brand experience and brand identification, both of which positively influence brand coolness. Brand coolness (i.e., reference, singular, personal, esthetic, functional, energetic, and high status) was the key driver that creates brand equity. The research results were able to explain 94% of the variance in brand coolness and 81% of the variance in brand equity. This research is empirical support that helps expand the perspective on brand coolness and presents a dimension to measure brand coolness in a more transparent and complete method. The research result also complements the marketing knowledge that can guide academics and practitioners in creating substantial brand equity in the customers' hearts.

This study aims to identify the level of Green Supply Chain practices and their Impact on Operational Performance of the Jordanian Private Hospitals. The Jordanian private hospital sector consists of 71 private hospitals comprising the study population. The convenience sample was used by distributing the research tool to 280 of the subjects in the study in Jordanian private hospitals. The responses received were 257 responses. Moreover, the analyses related to the research were performed using version 24 of SPSS and AMOS software, and test hypotheses structural equation modeling (SEM) was used. The results indicated that green supply chain practices have an impact on operational performance. Based on the study results, the researchers recommend managers to increase operational efficiency by Integrate sustainability parameters into product design requirements and assess them throughout the design process.

Smart farming is a feasible solution to help farmers effectively and sustainably manage the potential threats and risks those traditional farmers face, such as product quality, increased production costs, the environment, climate change, natural catastrophes, pests, and inferior goods. Using a survey research design, this research examined smart farming adoption and risk management models by combining the Technology Acceptance Model (TAM) and the Innovation Diffusion Theory (IDT). The research sampled 400 farmers who are members of community enterprises in the northeastern region of Thailand. Data was collected using a questionnaire and analyzed using a statistical package program in four steps: confirmatory factor analysis, path analysis, structural equation model analysis (SEM), and Sobel's test. The findings revealed that government support variables had the most significant influence by adopting smart farming to risk management. Based on the research results, the government can apply this model to create strategies to encourage farmers to adopt smart farming and increase the production efficiency of agricultural products. The farmer can manage the risks of smart farming, which leads to sustainable smart farming and is useful for further academic acceptance and risk management studies. Furthermore, this study contributes to the existing literature on combining TAM and IDT in model adoption and risk management. The limitations include the small sample size adopted and the limited coverage area for the study, which restricts the generalization of the findings. However, the findings offer a glimpse into the benefits of smart farming.

The aim linked with the ongoing article is to examine the role of top management team heterogeneity along with audit committee characteristics on the book-tax difference of the Jordanian listed firms. The data has been extracted from the eighteen listed companies from 2009 to 2021 that are listed on the Amman Stock Exchange. To test the hypotheses, a fixed-effect model along with the robust standard error model has been executed. The results revealed positive linkage among the top management team heterogeneity, audit committee characteristics, and book-tax difference of the Jordanian listed firms. These findings are suitable for the regulators who want to develop new policies related to the book-tax difference and top management team heterogeneity along with the new researchers who want to investigate this area in the future.

Ambidexterity is a company's capability to manage operations and strategy simultaneously and effectively, facilitating innovation and adaptation to market changes. Companies must be able to maintain operational efficiency and stability while also innovating and adapting to market dynamics. Ambidexterity enables companies to manage operations and strategy effectively and efficiently while at the same time, facilitating innovation and adaptation to market changes. This leads to an increase in company performance, such as increased revenue, increased market, and increased operating efficiency. It is also necessary that there are several mediating variables, such as effective supply chain collaboration, supply chain management, and innovation capability, which influence the relationship between supply chain ambidexterity and firm performance. This study aims to determine the extent to which ambidexterity can influence supply chain performance and how the role of lean and agile supply chains mediates the relationship between these variables. The research method used in this study is a quantitative approach. The number of samples analyzed in this study was 225. The results of the study concluded that ambidexterity helps companies to overcome pressure to optimize short- and long-term performance, maintain agility and flexibility in adapting to changes in the business environment. Studies on ambidexterity and supply chain performance have shown that ambidexterity can help directly optimize supply chain performance but can also amplify the positive impact of practices such as lean supply chain and agile supply chain. The implications obtained from the findings are that companies are expected to improve operational efficiency and effectiveness and have the ability to adapt to environmental changes and market demands.

The study aimed to analyze and measure the impact of renewable energy consumption on economic growth in Jordan during the period 1990-2020 using time series analysis; the study tests the stationarity of the time series using the ARDL model. The results show a positive and significant effect of each, renewable energy consumption, gross fixed capital formation, carbon dioxide emissions, and total population, on the real gross domestic product (GDP). The study recommends the importance of government agencies adopting specialized programs in reducing emissions with stakeholders' participation. To work together to spread awareness in this field, limit the spread of these emissions, and ensure that this is a complementary condition for the sectors participating in these programs to obtain funding and provide it over other sectors.

The Village Credit Institution (LPD) is an organization of micro finance which is in the scope of Balinese traditional villages. More specifically, LPDs whose members are indigenous people are very strong with a culture that grows and develops in society, so that activities in achieving organizational goals can be achieved through collaboration of cultural capital. The desired achievement describes organizational structure, cultural capital, and credit risk in improving financial performance which places cultural capital as a moderating variable in LPD in Bali. Quantitative methods are used in this study, namely selecting specific cases on the structure of the role of cultural capital for the organization. Quantitative data processing using SEM-PLS, the number of samples includes 100 respondents obtained through a questionnaire. The results of this study indicate that cultural capital plays an important role in LPD activities, especially related to organizational structure, credit risk, efficiency, and financial performance. Even though in a pandemic condition, the LPD spends to provide massive assistance, this proves that the LPD is a hybrid organization which also emphasizes a social perspective with an emphasis on wisdom. Novelty raised in this research is the emergence of collaboration patterns between LPDs and customers in the framework of common interests. This research has implications for LPD as a reference for positive perspectives on the role of cultural capital on organizational dynamics. Furthermore, this research can provide input to local governments that local regulations are needed that can assess social activities carried out by LPDs.