In a diverse and modern organization with high extent of competitiveness within the market, maintaining high performance is of necessity. Talent management practices, when implied and used properly can significantly contribute to an organizations’ degree of overall performance as it has been noted throughout the literature. Employees and individuals seeking professional careers are required to cope with fast-changing environments of their workplaces. The need to constantly improve oneself is a dire one. Current research paper analyzes mediation effect of organizational commitment on the relationship between proactive personality and talent management practices from employee perspective of university academic and administrative staff. Mediation regression analysis (PROCESS) has been used to analyze the gathered data from universities located in North Cyprus, and the accumulated results show a full mediation effect from organizational commitment on the aforementioned relationship. The study contributes to the literature through expansion of proposed model in context of talent management and proactive personality as well as analytical method alongside context of academia. Furthermore, this study provides tangible implications, which can be beneficial for university decision-makers.

The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in analyzing the students of 10 universities in Ho Chi Minh City, Vietnam. We collected a sample size of 340 people to conduct a path analysis using a Partial Least Square Structural Equation Modeling (PLS-SEM) approach. The results proved a significant relationship between brand awareness and brand loyalty and brand equity. We also verified the relationships between brand communication, brand trust, and brand image. These findings provide an example of one such implication, such as what universities should emphasize in their marketing efforts.

The main objective of this study was to determine the main policies and procedures related to internal marketing applied at Prince Sattam bin Abdulaziz University and the degree of employees' satisfaction. The researcher relied on the descriptive analytical method in conducting this study. The study reached several conclusions. Most notably; most of the internal marketing policies and procedures applied at Prince Sattam bin Abdul Aziz University are conducted moderately. The results of the study also showed a statistically significant relationship between the level of the application of marketing policies and procedures at Prince Sattam bin Abdul Aziz University and the level of employees' satisfaction with the application of these policies and procedures. The study concluded to provide a set of recommendations necessary to activate the application of internal marketing policies and procedures at Prince Sattam bin Abdul Aziz University to achieve its employees' satisfaction.

The article aims at finding ways to intensify the innovation activity of the Ukrainian economy, determine the role of university education in the formation and development of innovation infrastructure. It is substantiated that science and education are a reliable segment for the diffusion of innovations. The best practices of Ukrainian universities on the commercialization of innovative developments and technology transfer in the domestic and foreign markets are presented. The article analyzes the main indicators of the development of innovation activity in Ukraine as well as the dynamics of the development of university education. Particular attention is paid to the role of state classical universities in maintaining innovation development of the state and its regions. It is determined that in modern conditions, universities become integrators, participants, intermediaries, catalysts of communications and cooperation of educational and scientific structures with production, cultural institutions and regional authorities. It was investigated that on the basis of universities, 20 scientific parks have been created and are successfully functioning in Ukraine. The present innovative educational and production cluster of public-private partnership is presented. The scheme of management of it is offered. The results of calculating the multiplicative effect from the development of innovation infrastructure, which will be created as a result of the functioning of the educational-production cluster, are presented. The effectiveness of its influence on the development of the region's economy is proved.

The factors affecting the success of knowledge management (KM) tools play an important role in knowledge processes. This research investigates the factors affecting the success of KM tools in the research projects of a corporate university. The research method is descriptive and the statistical population of the study consisted of all professors and knowledge workers of a university. 147 of them were selected through a targeted sampling method. Data collection was conducted through a questionnaire. To determine the validity of the questionnaire, content and formal validity were used and its reliability was calculated by using Cronbach's alpha with the value calculated of 0.83. Data were analyzed by using descriptive statistics, t-test and Friedman test. In this study, the factors of culture, information technology, strategy and goal, organizational infrastructure, employee motivation, leadership and management support, human resources management, education, financial resources, measurement, processes and activities, structure and communications in the knowledge management cycle of research projects of the university studied were identified as the effective factors in the KM cycle.

Crises possess a remarkable propensity to serve as catalysts for change, particularly within the sphere of education. They catalyze change in several key dimensions, including Accelerated Adoption of Technology, Highlighting Inequalities, Global Collaboration, Adaptation of Assessment Methods, Engagement with Online Resources, and Reimagining Education. In essence, crises compelling educational institutions to reevaluate long-standing norms and embrace innovative solutions. They shine a spotlight on challenges that may have remained overlooked and stimulate the formulation of strategies aimed at cultivating a more robust, adaptable, and inclusive educational landscape. This study provides a comprehensive strengths, weaknesses, opportunities, and threats (SWOT) analysis of E-learning at The University of Jordan amid the COVID-19 pandemic, offering valuable insights for strategic planning during crises. Based on data collected from 379 undergraduate students in the year 2022, it reveals strengths in terms of convenience and flexibility but highlights weaknesses such as low bandwidth and unstable internet connections. Additionally, it recognizes the opportunity for E-learning effectiveness during lockdowns while identifying threats like unreliable power supply and inconsistent internet access. This analysis enriches our understanding of the educational landscape and equips decision-makers with essential insights to enhance E-learning resilience and effectiveness during challenging times.

The onset of the COVID-19 pandemic has wrought a profound transformation in the higher education landscape, compelling universities worldwide to pivot towards E-learning as the primary mode of instruction. This study, which was performed on a sample of 330 undergraduate students at The University of Jordan, undertook an in-depth exploration of student satisfaction with E-learning at The University of Jordan during this unprecedented shift, examining it through four demographic variables: gender, residence, faculty type, and academic year. The researchers employed rigorous statistical analyses, including calculations of mean and standard deviation, as well as one-way ANOVA tests, to thoroughly examine the data. The findings indicate a strong overall satisfaction level among students regarding E-learning, with discernible variations between items. There is a noteworthy correlation observed between students' academic faculty and their academic year in relation to their satisfaction level, with a p-value below 0.05, indicating statistical significance. This underscores the nuanced influence of these demographic factors in shaping students' perceptions and contentment levels as they navigate the evolving landscape of higher education during this extraordinary period. While the gender and the residence have no effect on the satisfaction level.

Website is a helpful interactive tool between universities and students. Innovating and improving the website quality creates students’ brand trust and satisfaction with the university. This study demonstrates the relationship between a university’s website quality, brand trust, and student satisfaction. The research data are collected by quota sampling with 402 senior students studying at universities in Vietnam. Using the structural equation modeling (SEM), the research result shows that the university’s website quality positively affects brand trust and student satisfaction. Besides, brand trust positively impacts on student satisfaction with the university.

Nowadays efficiency measurement is considered as one of the most important methods for performance assessment of the organizations. Assessment of academic education and research system is a vital factor for education and research promotion and also is a panoramic mirror for education and research activities. The aim of this research is to assess the efficiency measurement of Shiraz university colleges over the period 2009 – 2014. Data Envelopment Analysis (DEA) as one of the most important methods of efficiency measurement has two limitations: First, it calculates cross-sectional efficiency values and second, it may consider many units as an efficient unit. Window Data Envelopment Analysis (WDEA) is used for eliminating the first limitation and similarly double frontier analysis is used to overcome the second limitation. The results show that proposed WDEA method with double frontier in comparison with traditional analysis, provides more accurate results.

As there is still only limited research on students brand choice of mobile phones, the focus of this study was to ascertain drivers of tertiary students’ mobile phone brand choice in Ghana. Using a structured questionnaire, data was collected from a random sample of 840 students from three tertiary institutions in Ghana. The study revealed that the most significant determinant of the students brand choice of mobile phones was perceived quality (p & LT; 0.05). Although price, prestige, and promotion also influenced their choice of mobile phone these were not significant at the 0.05 level. The study further revealed that availability and mobile phones as gift items also influenced the brand of phone used by the students (p & GT; 0.05). The study concludes that in spite of their economic handicaps, students brand choice was driven most by perceived quality and not price. Recommendations on how information technology manufacturers’ particularly mobile phone companies and marketers can exploit these drivers to sustain and improve their brand equity among students have been made.