Students’ loyalty enhances sustainability and survival rate of higher education institutions. Successful university managers and higher education thrive to improve service quality and to build loyalty among local and international students to sustain under the globalization. The aim of this research was to investigate the mediation effect of some key long-term relationship antecedent variables such as trust, satisfaction, and commitment between the perceived service quality and student loyalty latent variables. The relationship between the constructs in the instrument was tested through Partial Least squares (PLS) structural equations methodology using SmartPLS 3 program. The results of this research show that perceived service quality impacts loyalty specifically through commitment. Students’ loyalty is significantly influenced by commitment. However, student satisfaction has no significant direct effects on loyalty. Student trust has a negative effect on student loyalty so the results indicate that commitment fully mediates the effects of perceived service quality on student loyalty. Hence, university managers revitalize and sustain students’ loyalty if along with high quality services they also stimulate bonds and students identification with the university by reinforcing emotional force such as commitment.

This study investigates the relationships between Supply Chain Collaboration, Risk Management Strategies, Supplier Development, Trust, and Supply Chain Resilience in the Jordanian retail sector. This research aims to analyze the direct impacts of these Supply chain management practices on resilience, as well as mediating effect Trust in between this relation. The study used quantitative data to collect the data from 291 managers and executives in the Jordanian retail sector. The findings suggest that Supply Chain Collaboration and Risk Management Strategies have positive significant effects on Supply Chain Resilience, while Supplier Development has no direct significant effect. The results show that each of the supply chain management practices has significant positive effects on Trust and, therefore, significantly contribute to increasing Supply Chain Resilience. In addition, Trust is identified to play a mediating role in the relationships between trust on both SCMPs and resilience. This paper extends the existing literature on supply chain resilience and provides empirical insights into significant factors that shape in enhancing resilience within the retail trade industry, notably focusing on Jordan. The implications for managers, practitioners and society suggest that collaborative relationships, effective risk management strategies as well trust building initiatives are vital to increase resilience among supply chains. This research is unique as it thoroughly investigates the collaboration between SCM practices, relational variables and resilience in an understudied context providing a new understanding of the interplay of different antecedents at play on resilient supply chains creation.

The objective of this study is to demonstrate the relationships among the severity of service failure, service recovery, customer satisfaction and loyalty towards the Vietnamese international hospital system. The research data were collected from 303 customers who have used services and experienced service failures at international hospitals. Applying Structural Equation Modeling, the study pointed out that service failure includes three dimensions, which are system failure, request failure, and behavior failure. Meanwhile, service recovery is made up of three dimensions which are distributive justice, procedural justice, and interactional justice. The severity of service failure positively affects service recovery and service recovery puts a powerful impact on customer satisfaction, thereby increasing their trust in international hospitals in Vietnam.

In this study, the way green supply chain management affects green innovation and firm performance was scrutinized. The effect of trust on firm performance was also investigated. A conceptual model was proposed in this study, and it was empirically tested with a survey of 120 Jordanian managers. Green innovation and trust had a significant impact on firm performance, according to the study's findings. On green innovation, green supply chain management was shown to impart a significant impact. However, green supply chain management has little to do with green innovation. Furthermore, green innovation was found to contribute to both green supply chain management and firm performance. Notably, the present study may be skewed and selective because Jordan Industrial Estates has a good environmental rating. Furthermore, as the study was limited to Jordan, one of the major drawbacks is that the findings cannot be generalized.

Nowadays, smartphones are the leading dominant mobile communication devices, attributed to their multifunctional facilities and the mounting benefits provided by online platforms. From a business perspective, smartphones can be a practical substitute for conducting many business transactions online. Companies have transferred their traditional business models to e-business models employing new technologies. This paper aims to examine the entrepreneurs’ intentions to use smartphone applications in conducting business transactions as well as explore entrepreneurial opportunities in the Jordanian market. The study will use the quantitative method to examine the factors affecting Jordanian entrepreneurs’ intention to use Smartphone applications. A questionnaire was used to collect the required data from the study population. The respondents were selected using a random sampling method to obtain the needed data from entrepreneurs in Amman, Jordan. A total of 500 questionnaires were distributed, and 440 valid questionnaires were returned and included in the analysis. The revealed results show that ease of use, perceived security, and trust significantly influence entrepreneurs’ intentions to use Smartphone applications, while responsiveness shows no significant influence. The current study provides valuable information on the factors that nurture entrepreneurs' intentions to adopt smartphone applications in Jordan. Finally, the smartphone possesses high potential support for entrepreneurs in the business world. Entrepreneurs are advised to integrate smartphones more into business transactions to increase work efficiency benchmarks and boost their businesses.

The study aims to examine the impact of supply chain linkages on the performance of businesses. Quantitative research is used by implementing the analysis of the SEM linear structure model. A survey is conducted consisting of 598 samples - experienced managers who had the knowledge of the management of supply chain activities in enterprises in Vietnam. Research results show that supply chain linkages, although not having a direct impact, has an indirect impact on the business performance of enterprises through the intermediary factors of trust and business strategy and the opportunistic behaviors of the participating members. Also, research has demonstrated that opportunistic behaviors have negative effects on trust among members of the supply chain.

This study examines the mediating effect of supply agility on the relationship between trust and commitment and supply chain performance. The study examines the direct effect of trust and commitment on supply chain performance, trust and commitment on supply agility and supply agility on supply chain performance. The study also examines the indirect effect of trust and commitment on supply chain performance with supply agility as an intervening variable. The research sample consists of 100 respondents who sell chicken meat in seven districts in Lebak Regency, Banten Province, Indonesia. Data are collected using purposive sampling technique. The statistical tool used is the SmartPLS 3.0 application. The results of this study indicate that; trust has no effect on supply chain performance, commitment has a significant effect on supply chain performance, trust has a significant effect on supply agility, commitment has a significant effect on supply agility, and supply agility has a significant effect on supply chain performance.

Recently, due to the tremendous development in information and communication technology, the world is moving rapidly towards digitization in all areas of life. In the financial context, Financial Technology (Fintech) has the potential to transform the financial sector by offering innovative digital solutions, but its adoption depends on various individual, organizational, and environmental factors. This research paper aims to identify and analyze the determinants that influence the intention to adopt fintech. A self-administered survey was utilized to collect the necessary data. Data were analyzed using SPSS version 26 for descriptive analysis as well as SmartPLS version 3.0 by implementing the PLS algorithm and Bootstrapping techniques. This study finds that intention to adopt Fintech is affected by perceived usefulness, perceived ease of use, trust, social influence, and facilitating conditions. This study also examined the relationships between these variables. The findings will provide insights for fintech stakeholders, policymakers, and researchers to foster a conducive environment for Fintech adoption and usage.

This paper addresses the conceptual exploration of various issues that form an integral part of the ethical dimensions surrounding the use of artificial intelligence (AI) in the field of marketing. We critically review some of the main ethical challenges AI poses to humanity: privacy, data security, bias, transparency, and accountability. Therefore, we will discuss the delicate balance between exploiting the transformation potential of AI for personally designed marketing strategies and ethical imperatives to safeguard the rights of consumers to retain trust. Then, the present regulatory landscape responding to these ethical challenges will be assessed by building on effective regulation, like the GDPR, existing proposed legislative frameworks, and industry guidelines. To underscore the role of an ongoing dialogue between marketers, technologists, ethicists, and regulators for developing a responsible AI ecosystem in marketing. Further, strategic recommendations for implementing company-based ethical AI marketing practices. The further strong guidelines provide enhancement transparency to consumers and investment in research to remove biases from algorithms. It also underscores principal scopes of further research and development, focusing on the need for new-age solutions to guide the ethical quagmires that AI-led marketing throws up. We suggest that integration should be done proactively and collaboratively. Thus, if attention is paid more to ethics and multidisciplinary dialogue, only such hyperbolic promises can be realized by AI-driven marketing. There are promises through which AI-driven marketing will meet business goals and be huge at societies' values.

The aim of this study is to identify the impact of live stream marketing on consumer trust. Data was collected using a questionnaire developed based on prior works and administered electronically to consumers who use live stream marketing before making their purchasing decisions in Saudi Arabia. A total of 350 responses were used for data analysis purposes, which was carried out via SmartPLS 4.0 software. The findings of the study demonstrate a significant and positive impact of live stream marketing as conceptualized in terms of five dimensions (information, attractiveness, entertainment, expert, and social interaction) on consumer trust. In accordance with the research's findings, researchers advise live stream marketers to learn everything they can about the things they are selling because doing so will enable customers to make well-informed choices.