The goal of this study is to evaluate the way digital marketing (DM) works in increasing customer satisfaction (CS) and brand loyalty (BL) at the Saudi Arabian Restaurants. The study uses 7 variables for analysis such as Service quality satisfaction (SQS) Digital engagement satisfaction (DES) Recommendation Likelihood (RL) Digital Promotions (DP) Online Presence Perception (OPP) Promotions Effectiveness (PE) Social Media Engagement (SME). Data from customers using digital media has been gathered through questionnaires. 410 respondents provided the data, which was then examined using SPSS and AMOS. The study will give management the knowledge they need to modify procedures and train employees in order to satisfy customers and promote BL. Future research can be done across several corporate sectors and cultural contexts. The premise for this study is provided by this paper, which also offers managers useful guidance regarding how to train employees to increase consumer satisfaction and BL.

Cordyceps are a form of herb that is nurtured and propagated utilizing organic farming techniques. This study investigated consumers’ intention towards adopting the organic herb cordyceps, also referred to as “Thungchao” in Thai language. The research was driven by increased health awareness among people, and skewness towards use of organic as compared to conventional medication. In Thailand, the herb has been consumed traditionally for years, because of its medical benefits. The Theory of Planned Behavior (TPB) was applied to investigate the outcomes of users’ perceptions (perceived experience with organic product, perceived health benefit, information awareness) and TPB aspects (subjective norm, perceived behavioral control, attitude towards organic herb) to examine intentions of consumers’ towards adopting codyceps. The research collected primary data from 452 Thai respondents. Collected data were evaluated utilizing Structural Equation Modeling analysis. Results revealed that for the perceived customers’ experience, intention to use organic herb cordyceps was positively and significantly influenced by perceived experience with organic hers and information awareness. All the TPB variables – subjective norm, perceived behavior control, and attitude towards organic herbs – significantly and positively influence consumers’ intention towards organic herb cordyceps. The research recommended that organic herb cordyceps “Thungchao” has many medical benefits, and its consumption should be encouraged. Information awareness and sharing of the knowledge of the herb’s medical requirement and benefits, resources and dosage are necessary to encourage or rather influence consumers intention.

The purpose of the current research is to explore the impact of Instagram pages on consumers’ purchasing intentions among millennials in the fashion industry in Jordan. This study uses a quantitative, cause-effect, and cross-sectional approach. Online surveys were used to collect data from 212 respondents through different social media tools. The collected data was analyzed by SPSS software and Smart PLS to test the research hypothesis. Results show that bloggers’ recommendations significantly affect eWOM and engagement; usefulness information significantly affects eWOM and engagement; while trust insignificantly affects eWOM and engagement; brand familiarity insignificantly affects eWOM and engagement; participation and socialization insignificantly affect eWOM and engagement. Finally, useful information, eWOM, and engagement significantly affect consumers buying intention on Instagram. The study gives new information about the influence of Instagram pages on consumers' intentions. Therefore, this research expands the knowledge about factors that affect customers’ buying intentions. Since the study is a quantitative cross-sectional conducted on fashion industry Instagram users through an online survey in Jordan, which may limit its generalization to other industries and countries, therefore, the study suggests applying similar studies to online users of different ages, industries, and countries. Marketers can use Instagram to contact, promote, advertise, and sell their products by developing strong relationships with their customers through different social media tools. Using social media tools for marketing and selling reduces paperwork, printed advertisement, and transportation, which positively affects corporate social responsibility and reduces the consumption of energy and pollution.

Technological developments are increasingly sophisticated, so micro, small and medium enterprises (MSMEs) must maintain their business through digital markets. The main problem faced by MSMEs in Aceh province is the lack of use of social media as a medium for promoting or selling products online. Thus, this study analyzes the MSMEs' product marketing model, determines the factors that influence MSME labor productivity, and determines MSMEs' resilience strategies in entering the digital market. The research location is Aceh Province which consists of 23 districts/cities. The population in this study were all MSME actors in Aceh Province who were spread across districts/cities, using a purposive random sampling technique. The samples in the study were related agencies and MSMEs actors in Aceh Province, which are spread across 13 regencies/cities, namely Banda Aceh, Sabang, Lhokseumawe, Subulussalam, Langsa, Aceh Tamiang, East Aceh, North Aceh, Central Aceh, West Aceh, Aceh Singkil, Aceh Besar and Aceh Jaya. The results of the study show that (1) the marketing model that is used effectively is the marketing mix, namely the marketing mix, (2) the productivity of MSME workers is influenced by the level of education, age, work experience, gender and expertise or skills possessed by the workforce, (3) The MSMEs resilience strategy is dealing with the digital market can be pursued through government policies by providing training or assistance to business actors to increase product innovation and increase promotion or product sales online through various types of social media, such as Instagram, Facebook, WhatsApp, and market places other.

This study examined the effect of social media on post-purchase behavior on electrical device buyers in Jordan. Drawing on resource-based and knowledge-based previous studies, the mediating effects of customer awareness were also tested. Data were collected from 385 participants from the segment targeted group of customers in Jordan, and hypotheses were tested through partial least squares structural equation modeling using Smart PLS 4.0. The results showed that the mediating role of customer awareness influences enhancing the relationship between social media and promotion mix on the one hand, and post-purchase behavior (exit, voice, and loyalty) on the other hand. Our findings contribute to the existing literature by explaining and strengthening this relationship, which is also referred to as the black box through the mediation of customer awareness. Marketers should recognize the importance of this relationship to develop modern promotional tools in multiple social media to positively enhance the customers’ post-purchase behavior by giving them a competitive advantage.

The expression "social media" refers to a software-based platform developed for users’ benefit. People use it to gain social power, market their products, conduct online business, and share information and ideas. This digital ecosystem has become helpful in various ways, but research indicates that it does not come for free. Addiction, depression, and anxiety are some of the adverse conditions discussed in many studies. The purpose of this study is to mark if there is a relationship between using social media networks and the numbering of people with anxiety or depression. Also, by addressing the need to learn more about what makes people use social networks and how that use affects anxiety and depression in Arabic-speaking users in Jordan, we can help people from different cultures understand each other better. This research uses TAM, telepresence, and survey data from 1050 people, mainly from Jordan. The research looks at how the usage of social media is related to supposed usefulness, supposed ease of use, trust, social influence, age, gender, level of education, marital status, the time spent on the internet, preferred social media network, and perceived usefulness of SNS. AMOS 20 methods of confirmatory factor analysis (CFA), structural equation modeling (SEM), and machine learning (ML), such as SMO, ANN, random forest, and the bagging reduced error pruning tree (RepTree), were used to test the proposed model hypotheses. According to the results, the researchers found high correlations between social network usage and depression and anxiety. The use of social networking sites is also affected by how useful they are seen to be, how easy they are to use, trust, social influence, and telepresence. Also, the moderator's age, gender, level of education, marital status, amount of time spent on the internet, experience with the internet, and favorite social networks all affect how they plan to use social networks.

The present study examined the impact of social media influencers (SMIs) on consumers’ purchasing decisions, by examining the factors affecting purchase intentions of consumers. Online questionnaire was used to gather data from Facebook users as the study respondents. SMIs are currently a promising marketing technique in influencing purchase intention of customers, but in Jordan, studies on this matter are still lacking. This study therefore presented several key factors associated with SMIs in influencing the purchase intention of customers, in Jordanian context. Accordingly, the key factors affecting customer purchase intention through SMIs were examined. A model was proposed and empirically tested and validated using structural equation model (SEM), with data obtained from 390 Jordanian Facebook users. From the results, significant impact of Information Quality (IQ) and Trustworthiness (TRU) on attitude toward a brand, and consequently on purchase intentions of customers, was affirmed.

The purpose of this paper is to investigate the drivers of firms’ sociability on social media (SM), an unregulated area, in an emerging country, namely, Kingdom of Saudi Arabia (KSA). The sample of this study is 345 non-financial listed firms on Tadawul stock exchange during 2016-2019. Data are collected from several sources such as annual reports, the official website of the sample companies. Other data are collected manually such as the presence of the CEO and the sampled companies on SM. Our findings show that firm size and leverage level are important firms’ characteristics that drive firms’ sociability on social media. The finding shows that CEO sociability on social media is a key CEOs’ characteristic that drives firms’ sociability on social media. Further analysis reports that there is a complementary effect between CEO’s sociability on social media and firm size in increasing firms’ sociability on SM. The findings also show that there is a complementary effect between CEO’s sociability on social media and firm leverage in increasing firms’ sociability on SM. This study contributes to the disclosure literature by providing empirical evidence of the drivers of firms’ sociability on SM, an unregulated area in KSA. It also complements the considerable literature on voluntary disclosure which ignores the use of SM platforms as a “new” voluntary type of reporting. The present study complements recent literature on the adoption of SM by providing evidence that the sociability of top leaders is a driver of firms’ sociability on SM.

This study aims to examine and analyze the influence of social media and Word of mouth on Buying Interest through Brand Image in Creative Economy Business in city of Medan, Indonesia. The population in this study is consumers who visit and buy products at the Creative Economy Business in the city. The number of samples used in this study were 384 respondents with the Cochran formula. The analysis technique used is the Partial Least Squares method, namely, to test the measurement model and structural model. The results show that social media has no significant effect on Buying Interest, Word Of Mouth has a significant effect on Buying Interest, Social Media has no significant effect on Brand Image, Word Of Mouth has a significant effect on Brand Image and Brand Image has a significant effect on Buying Interest. Social Media has no significant effect on Buying Interest through Brand Image as an intervening variable, Word of Mouth has a significant effect on Buying Interest through Brand Image as an intervening variable on Creative Economy Business in Medan City.

This research involves developing a model that investigates the impact of perceived values on continuance intention to use Facebook. It also examines the impact of Facebook continuance intention on addiction and the mediating role of security concerns on the relationship between them. A structural equation modeling technique was used to analyse data obtained based on a convenience sample from 296 Facebook users in Jordan. Results showed an acceptable fit of the model. The influence of perceived values on continuance intention was confirmed based on findings. However, no similar significant effect was found for trust. A significant effect of continuance intention on Facebook addiction was found but not for security concerns. The contrasting findings represent a challenge and a possible opportunity for future research and practitioners. The research discusses different theoretical and professional contributions and outlines the implications arising from the research model.