Marketing capabilities such as advertising and distribution, in the past, were considered as an intermediate level marketing activities but our focus in this study is on higher potentials of marketing, innovation and branding. The primary objective of this study is to investigate the effect of marketing capabilities on the market of small and medium enterprises in the province of Isfahan, Iran. The research consisted of small and medium enterprises in the industrial towns of the province of Esfahan using random sampling technique to gather the necessary data. Out of the 62 industrial parks and industrial zones in the province, there were 4,326 industrial units, which were active and the study distributes 384 questionnaires and managed to collect 308 properly filled ones. Using some statistical tests, the study has confirmed that innovation and branding influence positively on SMEs in this province.

This paper presents a survey to identify and rank the supply chain management factors influencing the quality of the products for small and medium enterprises (SMEs) in food industry. The study designs a questionnaire in Likert scale and distributes it among 238 randomly selected managers of SMEs in food industry in city of Tehran, Iran. Cronbach alpha is calculated as 0.851, which is well above the acceptable level. Using principle component with Varimax rotation, the study has determined four important factors including strategic management, product management, manufacturing process management, organizational resources, customer orientation, industry capacity, which influence the most on product quality improvement.

Small and Medium Enterprises (SMEs) in India are currently facing the challenges of increased competitions. In such environment, labor retention is very important factor for competition and survival. In this context, appropriate leadership styles and Quality of Work Life (QWL) are very important factors for survival. Literature on QWL is limited to SMEs and several studies commonly correlated with only QWL dimensions but no study on QWL has association with Leadership styles. This empirical study is accomplished to predict QWL in relation to Transformational and Transactional leadership styles. The sample consists of 240 Mechanical Manufacturing SMEs in Bangalore, India. To draw the inference chi-square test, Pearson correlation and regression analysis was carried out for the collected data using Mini Tab14. The results indicate that 25% of SMEs have implemented good QWL, in 56.6% of SMEs have implemented Transformational leadership styles; QWL of SMEs has significant association with Leadership styles. QWL and Leadership styles of SMEs are independent of demographical factors of SMEs like age of the firms, size of the firms, and cost of the project. QWL dimensions like work environment, relation and cooperation, autonomy of work has a significant association with leadership style. For both transformational and transactional leadership style job satisfaction and job security has highest correlation coefficient.

This paper presents an empirical investigation to study the effects of service quality on post-purchase intention. The study is applied among some small and medium enterprises (SMEs) in city of Kerman, Iran. There were approximately 300 people working for these units and the study chose 168 people as a sample study. The study used a standard questionnaire consists of 20 questions in Likert scale and distributed it among the sample size. Using structural equation modeling the study has determined that service quality as well as perceived quality influenced positively on customer satisfaction and post-purchase intention.

This paper presents an empirical investigation to study the effects of different factors influencing on marketing in small and medium enterprises (SMEs) in city of Tehran, Iran. The study has been accomplished among 57 SMEs out of 70 active business units who were involved in hand made carpet. The survey uses a questionnaire originally developed by Merrilees et al. (2011) [Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375.] to determine the factors influencing on marketing SMEs. Using structural equation modeling, the results of survey indicate that market orientation, management capability, innovation capability and brand capability of SME & apos; s marketing performance influence on development of marketing, positively.

This paper presents an empirical investigation to study the impact of total quality management (TQM) as well as market orientation on organizational performance on some Iranian small and medium enterprises (SMEs). The study designs a questionnaire in Likert scale and distributes it among some experts in city of Shiraz, Iran. Using structural equation modeling, the study determines that three components of market orientation including intelligence generation, intelligence dissemination, and responsiveness through TQM influences on organizational performance components including financial and non-financial performance as well as efficiency. In addition, TQM components including training, process management, supplier quality management, employee relationships, quality of data and reports and top management commitment influence positively on organizational performance in SMEs.

Export plays an essential role for boosting the economy of developing countries. On the other hand, Small and Medium Enterprises (SMEs) are important part of any economy. Therefore, it is important to determine the effects of various factors influencing on development of export activities. This paper presents an empirical investigation to study the effects of customer segmentation factors on the performance of export activities of SMEs in Iranian food industry. The study selects a sample of 227 people who were involved in development of SMEs in city of Tehran, Iran. The study designs a questionnaire in Likert scale consists of 34 questions, Cronbach alpha and KMO are equal to 0.809 and 0.764, respectively, which are well above the desirable levels. Using principal component analysis, the study has determined that different factors including competitive structure, organizational strategy, customer’s studies and organizational factors influencing the most on promoting export activities.

This paper presents an empirical study to investigate different factors for commercializing ideas in food industry. The study uses structural equation modeling, by designing a questionnaire in Likert scale, and distributes it among 218 randomly selected experts in food industry in city of Tehran, Iran. Cronbach alpha has been calculated as 0.864, which is well above the acceptable level. The study uses structural equation modeling as well as some descriptive tests to examine the hypotheses of the survey. The results confirm that management of ideas, the feasibility of the ideas, market research and advocacy strategies influence the most on commercializing ideas in food industry.

Research in the field of export marketing suggests that resources play an important role in providing necessary investments for development of businesses for exporting goods and services. The present study examines the factors influencing brand advantage for export ventures in small and medium firms (SMEs) located in city of Tehran, Iran. In this survey, we choose a sample of 256 managers of the SMEs randomly and distribute a questionnaire among them in Likert scale. Cronbach alpha has been calculated as 0.770, which is well above the minimum desirable level. Using principal component analysis, the study has detected six factors including organizational advantages, future studies, position of the firm in the market, product capability, the consumer & apos; s image and development tools influencing the most on export development. The implementation of structural equation modeling has also determined positive as well as negative impact of the factors on export ventures.

This paper presents an empirical investigation to identify and rank the factors of information market development systems influencing on the market share development. The population of this survey includes all managers who work for SMEs in city of Tehran, Iran. The study selects a sample of 230 people randomly and a questionnaire is distributed among them in Likert scale. Cronbach alpha has been calculated as 0.814, which is well above the minimum desirable level. Using structural equation modeling the study has determined seven factors including valid data, information, strategic information, organizational information, supportive information, customer information, development information and data analysis, which influence market share development.