This research presents a short review of Multiple Criteria Decision-Making (MCDM) methods and research in various fields, including marketing and business management. The academic literature shows that MCDM methods in the area of marketing are used by academics to solve problems related to the positioning of products and services, market segmentation, brand management, promotion and advertising strategies, product development and market entry strategies, customer relationship marketing and channel distribution. With regard to business and management domains they are used to prioritize various decision-making aspects, like project assessments, resource allocation, strategic planning, risk management, performance evaluation, supplier and vendor selection, human resource management and strategic investment decisions. We can claim that in both domains, MCDM brings a systematic and transparent approach to decision-making, helping marketing managers to make more informed and objective choices. In summary, the continual refinement of these methods and the integration of cutting-edge technologies hold promise for further enhancing the effectiveness and efficiency of decision-making processes in the dynamic landscape of business and management. Further, the analysis highlights emerging trends and challenges for the future of MCDM research.

This study aimed to build a model and set of criteria to evaluate and select business accounting software providers for Truong Son Technology Investment and Development Joint Stock Company. The study helped choose the most suitable supplier that meets the criteria that the company desired. The research proposed the Technique of Order Preference Similarity to the Ideal Solution (TOPSIS) model and was also applied in the case of selecting accounting software suppliers for Truong Son Technology Investment and Development Joint Stock Company. There were 5 business accounting software packages considered: Misa business accounting software, Bravo accounting software, FAST Accounting software, Effect accounting software, and Gamma accounting software. The ranking results of accounting software providers at Truong Son Technology Investment and Development Joint Stock Company were as follows: A1 (Misa Business Accounting Software) was the best supplier, second-ranking was A3 (FAST Accounting software), followed by A2 (Bravo Accounting Software) in third place. The findings of this study could be used as a valuable reference for businesses to choose the best supplier.

Hub location is crucial for resilient and uninterrupted supply chain operations, particularly during disruptions or unforeseen events. In this paper, we propose a resilience hub location framework for Third Party Logistics (3PL) companies with two key objectives: optimizing demand flows and establishing a resilient network capable of with-standing sudden disruptions. The study aims to identify the key criteria that contribute to the successful implementation of the resilient center. The proposed structure utilizes a two-phase decision-making methodology. The first phase presents a new Multi-Criteria Decision-Making (MCDM) approach called SWARA-EDAS method that evaluates and ranks potential locations based on resiliency criteria. The second phase proposes an optimization model to determine the optimal hub location. To illustrate the approach, a real-world case study of a 3PL company in Tehran is included. Due to the absence of precise demand data in the case study, a novel clustering approach is proposed to estimate the demand flow. Each cluster can be considered as a distinct demand point, and a clustering analysis involving 122 regions within Tehran is conducted, taking into account various factors such as population, economic index, accessibility to the Internet, and the number of business units. To enhance the resiliency of the network, mobile distribution centers are also deployed. These mobile centers not only provide flexibility but also serve as backup capabilities in the event of a disruption or failure at the fixed hub. The proposed structure offers practical in-sights for 3PL companies seeking to implement a resilient network structure.

In the contemporaneous sustainable manufacturing scenario and fourth industrial revolutions, requirements of most cutting-edge CNC machine tools are indispensable for finished products with high accuracy, precision and green complaints in particular. Such requirements have impelled the advanced manufacturing industries to evaluate and choose the proper CNC machine tools for best customized performances. In the face of proper and effective green evaluation, this paper incorporates a heterogeneous expert group based decision framework considering multiple significant technical and green criteria by assessing relative importance of diverse conflicting criteria having substantial contribution in performance analysis of CNC machine tools. As a demonstration of the suggested mathematical model, three real life decision making problems related to 3 axes-CNC machine tools based on the collected quantitative and linguistic data from catalogues, manufacturer’s portals, questionnaires, customer reviews etc. are established. The calculated findings are close to those obtained by previous researchers as well as are verified by well-established techniques. Besides, sensitivity and statistical analysis are performed to examine the robustness and stability of the ranking orders of the alternatives as well as to investigate the efficacy and consistency of the proposed method. Hence thus proposed formulated MCDM approach proves to be a highly effective and reliable decision making tool for choosing the most suitable CNC machine tools.

The selection of an optimal supplier is a critical and open challenge in supply chain management. While experts' assessments significantly influence the supplier selection process, their subjective interactions can introduce unpredictable uncertainty. Existing methods have limitations in effectively representing and handling this uncertainty. The paper aims to address these challenges by proposing a novel approach that leverages q-rung orthopair fuzzy sets (q-ROFSs). The novelty of the proposed approach lies in its ability to accurately capture experts' preferences through the use of q-ROFSs, which offer membership and non-membership degrees, providing a broader expression space compared to conventional fuzzy sets. Additionally, it incorporates social network analysis (SNA) to effectively consider the trust relationships among experts. The proposed approach is divided into three stages. The first stage, presents a novel method to determine experts' weights by combining SNA, the Bayesian formula, and the maximum entropy principle. This approach allows for a more precise representation of varying levels of expertise and influence among experts, addressing the uncertainty arising from subjective interactions. The second stage introduces a hybrid weight determination method to determine criteria weights within the context of q-ROFSs. Entropy plays a crucial role in capturing fuzziness and uncertainty in q-ROFSs, while the projection measure simultaneously provides information about the distance and angle between alternatives. By employing both objective weights estimated using entropy and normalized projection measure and subjective weights derived using an aggregation operator and a score function, the presented approach achieves a comprehensive assessment of criteria importance. To incorporate both subjective and objective weights effectively, game theory is applied which allows us to align decision-making with both quantitative and qualitative aspects, making the method more versatile and applicable. The third stage redefines the traditional Combined Compromise Solution (CoCoSo) method using Bonferroni mean operators which captures interrelationships among arguments to be aggregated. Furthermore, in recognition of the importance of an expert risk preferences and psychological behaviors, we apply regret theory, ensuring that the chosen solutions align more effectively with their underlying preferences and aspirations. The applicability and effectiveness of the proposed approach are demonstrated through a numerical example of green supplier selection. The comparative analysis illustrates the practicality and real-world relevance while the sensitivity analysis, confirms the stability and robustness of the proposed approach.

India had broken all the records and counts of confirmed COVID-19 cases per day and daily death toll reached over thousands. India is way far from other developed nations in the number of vaccine doses per 100 population. Although vaccination is an effective measure to be followed to overcome this grave situation, still certain misconceptions and rumors throughout the country have pulled a decent part of the population from being vaccinated. Another big challenge is production and supply of vaccines to meet the demand. COVID-19 pandemic will not end until the entire population gets vaccinated that would protect them from this deadly disease. Therefore, this paper aims at clearly identifying the factors and subsequently prioritizing them as barriers in effective immunization against COVID-19 in India following multi-criteria decision making (MCDM) technique. In this study, a fuzzy decision-making trail and evaluation laboratory (F-DEMATEL) approach is applied for understanding the contextual relationship among the barriers for effective immunization against COVID-19. The methodology is followed in a fuzzy environment to address the issue of uncertainty in the data gathered. The result suggests that the ‘Misinformation/ Misconceptions/ Lack of vaccine education in underserved communities’, ‘Lack of information regarding a vaccination center close to home’, ‘Difficulties in getting appointments’, ‘Supply chain issues in the distribution of vaccine’, and ‘Lack of access for marginalized communities’ are the important barriers in effective immunization against COVID-19. Recommendations have been made to overcome this situation and help to immunize the population and drag COVID-19 down to earth.

E-commerce is one of the industries most affected by big data, from collection to analytics in the highly competitive market. Previous research on big data analytics in E-commerce focused only on particular applications, and there is still a gap in presenting a framework to evaluate big data applications from a challenges-values point of view. This study employs a three-phase methodology to evaluate big data applications in E-commerce with respect to big data challenges and values using a hybrid multi-criteria decision-making technique that combines BWM and fuzzy TOPSIS. The results showed process challenge and the strategic value obtained the highest weight for challenges and values criteria. Financial fraud detection is relatively the most challenging, and online review analytics is the most valuable application of big data in E-commerce among identified applications. Evaluating big data applications based on cost and benefit criteria is practical for E-commerce managers and experts to make decisions on implementation priorities to overcome the challenges and make the most of values. Moreover, the proposed approach is not only limited to big data analytics in E-commerce and can also be applied in other industries to evaluate emerging technology applications.

Layout design and selection often have notable effects on the performance of the manufacturing industry. This research investigates the Multi-Criteria Decision Making (MCDM) approach to find out the optimum plant layout design. The proposed methodology is demonstrated through the real-life setting for the gearbox manufacturing industry. Manual and computerized layout generation approach is used efficiently and accordingly, six layout designs are generated. The approach takes into account qualitative as well as quantitative performance criteria for the selection of layout design. Analytical Hierarchy Process (AHP) is applied to obtain the weight of qualitative measures. Ranking of alternatives is obtained through the application of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and Weighted Aggregated Sum-Product Assessment (WASPAS) both integrated with the Entropy method. Empirical findings indicate that the rank acquired using the TOPSIS method is perfectly parallel to those acquired through the WASPAS method, which confirms the applicability and potential of these methods. Also, the effect of the parameter λ in WASPAS method on performance score is stable. At the same time, this paper analyses the rank reversal phenomenon and proves that the ranking proposed by TOPSIS satisfies ranking stability.

Rank reversal in decision making is a common phenomenon resulting in confusion and ambiguity in selection procedure especially while multiple multi-criteria decision making (MCDM) techniques are independently applied. To eradicate this confusion, this paper proposes a novel MCDM methodology namely Technique of Accurate Ranking Order (TARO). The TARO method is an extension of conventional MCDM approaches. The proposed method commences at the end of conventional methodologies with the final selection values. The proposed technique, using an advanced version of entropy weighting method, initially measures weights of the final selection values. Subsequently, based on the final section values and their computed weights, TARO measures accurate selection indices that determine the accurate ranking order of the alternatives. The proposed technique is illustrated by three real life examples on robot selection problems. The results obtained by TARO justify the validity, applicability and requirements of the proposed techniques for proper decision making under the MCDM environment.

The decision to purchase the best available electric power wheelchair (EPWC) for a person with a disability in a low-resource context is very stressful, whether it is based on financial circumstances or the availability of medical solutions. The study's objective is to assess the EPWC options available on the market, focused on a set of conflicting criteria. In this research, three multi-criteria decision-making (MCDM) approaches are used to make decisions. ENTROPY method for weightage calculation of various parameters, COPRAS and EDAS methods for evaluating and ranking alternatives are applied. Both COPRAS and EDAS are applied separately for ranking of selected wheelchair models, and to check the robustness of the applied method, sensitivity analysis on cost criterion is carried out. The result shows that for both methods, EPWC-1 is the top priority model to buy, whereas EPWC-7 is the worst model for COPRAS, and EPWC-10 is the worst model for EDAS among the ten alternatives.