The aim of this study was to determine whether the innovativeness variable can mediate the influence between market orientation and marketing performance in the culinary industry in West Java Province, Indonesia. More specifically, this study analyzes the relationship among market orientation, innovation and marketing performance in the single mediation model by placing mediation variable of innovation. The samples involved a total of 209 culinary industries under the auspices of the agency of cooperative and SME services. By using a simple linear regression analysis with SPSS and AMOS v. 23 we understand that innovativeness had the ability to mediate the influence between market orientation and marketing performance. Likewise, market orientation has a positive influence on performance. The implication of this research is that entrepreneurs can improve their innovation capabilities to improve the SME performance. This study recommends that government policies should encourage innovation in SMEs and encourage SME managers to pay more attention and manage innovations to improve their operational performance.

The aim of this study is to investigate the impact of entrepreneurial orientation (EO) on differentiation strategy. In this study, the components of EO are innovativeness, proactiveness and risk-taking. On the other hand, differentiation strategy indicates the product, process, market and brand differentiation. The study uses survey questionnaire for data collection. The data are collected from Muslim entrepreneurs of the apparel industry from Bangladesh. The study uses 339 data to conduct the research. After data collection, SmartPLS is applied for quantitative analysis to examine the effect of EO on differentiation strategy. The study indicates a positive and significant effect of innovativeness, proactiveness and risk-taking (EO) on differentiation strategy. Among the three components of EO, proactiveness is found the most significant component on differentiation strategy followed by innovativeness and risk-taking.

This paper aims to investigate sustainable tourism supply chains by examining the roles of environmental management, social support, and financial performance of tourist destination agencies. By placing the mediating role of innovativeness, this study developed a theoretical framework to explore the antecedents of tourism supply chain management. This research was conducted in a national park in Central Sulawesi, Indonesia, with 176 samples from tourism business actors. By using purposive sampling method, data analysis was performed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the analysis show a positive and significant influence of environmental management, social support, and financial performance on managerial innovation. These variables in the next analysis are estimated as antecedents of sustainable supply chain management (SSCM) in tourism, indicating positive and significant effects resulting from the analysis. In particular, the analysis also raises the important role of managerial innovation in improving the performance of sustainable supply chain management (SSCM) in tourism. Empirically, these findings underscore that the greater capabilities of the tourism organization in consolidating organizational resources, organizational performance and social support is more likely to increase the sustainability of SCM.

This study examines the impact of entrepreneurial orientation (EO) dimensions on the apparel industry's export performance. EO considers as innovativeness, proactiveness, and risk-taking dimensions. The determinants of export performance are firms' financial, strategic, and satisfaction levels of performance. A cross-sectional survey is carried out by providing a questionnaire to high-level managers and owners of the MLEs. Primary data of 339 treated by partial least squares (PLS-SEM) technique examines EO dimensions' impact on export performance. The findings of this study revealed that innovativeness and proactiveness positively and significantly impact export performance. However, risk-taking dimension does not affect export performance.

Social media is remarkably growing and shaping not only the lives of individuals but also the business domain by creating new paradigms of business. This study examines the interplay among some selected predicting organizational variables and the use of what are called Social Media Business Models (SMBMs). Furthermore, the study investigates the mediating role of e-readiness on the relationships among these organizational factors and the use of SMBMs. The study is a quantitative, descriptive and analytical study. Using a self-administered survey, primary data were collected from 150 employees from the Jordanian SMEs. Smart PLS 3 software was employed to validate the proposed study model using a Structural Equation Modelling (SEM). The findings confirmed that compatibility, innovativeness, cultural and management support, and e-readiness have a statistically significant direct impact on the use of SMBMs. Finally, the study confirms that e-readiness mediates the relationship between compatibility and innovativeness as predicting variables and the use of SMBMs.

The Information and Communications Technologies (ICT) sector provides different connectivity solutions in urban areas. Unfortunately, market players make little effort to ensure connectivity to underserved markets. The analysis of the existing ICT market revealed the possibility of a solution to this problem by utilizing the latest advances in satellite communication. It is recognized that connectivity through satellites is generally not a popular option in the United Arab Emirates (UAE), although there are still some underserved markets in the UAE that require better connectivity solutions. In this study, the Technology Acceptance Model (TAM) has been used to assess users’ acceptance in the UAE market to introduce NGSO satellite broadband connectivity. We consider the main two independent variables of the model: perceived usefulness (PU) and perceived ease of use (PEU). Additional two variables had been proposed which significantly affect UAE consumers’ intention to use satellite broadband which are: innovativeness (INN) and satisfaction with current services (SAT). The study results support that PU, PEU, and INN will positively influence the UAE population’s intention to use the service. The hypothesis that PEU will positively affect PU was also supported. The hypothesis that SAT will negatively influence the UAE population’s intention to the service was not supported. Additionally, the study also shows that UAE consumers’ intention to use satellite broadband is unrelated to gender or age group. A set of recommendations were drawn to support the smooth introduction of NGSO satellite broadband service in the UAE.

Entrepreneurial orientation is found to influence Project success along with the moderation of adaptive organizational culture and people centered management in most of the cases. This study, by addressing the moderation brings clarity to the assessment of the relation of entrepreneurial orientation dimensions on project success and is a contribution to the advancement of knowledge enhancement and improvement in Pakistan. A predominantly quantitative research strategy supported by qualitative inputs employed to obtain empirical data from 256 corporate firms in Punjab Pakistan. The gathered data examined by the structural equation modeling through Partial least square method. The results indicate that innovativeness, risk taking and proactiveness reflect the entrepreneurial orientation components. The findings of this study conclude that three dimensions of entrepreneurial orientation Innovation, Risk-taking and Proactiveness have significant and positive influence on project success. When these three dimensions of entrepreneurial orientation are moderated with adaptive organizational culture and People-Centered Management shows moderate to strong relations between different variables with a few insignificant results.

YouTube and TikTok have gained increasing recognition as social network sites to support online knowledge acquisition, sharing, and application via social media platforms in the medical field. This study examines which aspect of TikTok and YouTube stimulates doctors, nurses, and any other YouTube and TikTok in the medical setting, to rely on them as sources of knowledge acquisition and sharing to keep their medical repertoire updated. A hybrid model is designed to investigate users’ acceptance of YouTube and TikTok as social media platforms. The model focuses on four main external factors: content richness, innovativeness, satisfaction, and enjoyment. These factors are connected with two TAM constructs which are perceived ease of use and perceived usefulness. The results have shown that both YouTube and TikTok are affected by PEOU, PU, personal innovativeness, flow theory, and content richness. Both social media networks provide up-to-date sources described as useful, enjoyable, and relevant. Nevertheless, the comparative results have shown that YouTube has deeply influenced users’ medical perception and knowledge compared to TikTok. It is created for the very mere purpose of socialization and self-expression. In contrast, YouTube is used for educational and non-educational purposes due to the type of uploaded content and time management. Therefore, TikTok developers and influencers should initiate highly specialized videos and create content that raises awareness of medical field issues.