This research endeavors to ascertain the extent to which a knowledge-centered culture fosters the propensity for knowledge sharing within private universities. Furthermore, it seeks to discern the specific facets of the Big Five Personality Traits model that wield a moderating influence on the intricate nexus between knowledge-centered culture and the inclination to share knowledge. The methodology entailed the judicious application of stratified proportionate random sampling to solicit data, with academic staff from private universities constituting the respondent pool. The acquisition of research data transpired through the administration of a self-conducted questionnaire. The outcomes of this investigation unveil a positive correlation between a knowledge-centered culture and the propensity for knowledge sharing—a pivotal finding with far-reaching implications. Moreover, the findings illuminate that individuals exhibiting higher levels of extraversion and conscientiousness play a constructive moderating role in the interplay between knowledge-centered culture and knowledge-sharing behavior. Conversely, those with elevated scores in openness tend to exert a counterproductive moderating influence on this relationship. Intriguingly, the research also establishes that personality traits like agreeableness and neuroticism do not wield significant influence, as they fail to confer any notable moderating effect within the context of the correlation between knowledge-centered culture and knowledge-sharing behavior. The implications of this study are manifold and extend to the realm of academic leadership, offering a nuanced framework to devise policies and strategies that bolster knowledge sharing among academicians by fostering a nurturing knowledge culture. The findings also hold salience for upper echelons of private sector universities, especially within developing nations, and for policymakers seeking to sculpt and enact efficacious policies conducive to augmenting knowledge-sharing behavior. This, in turn, is anticipated to catalyze heightened work performance and operational efficiency.

The website of higher educational institutes is considered a vital communication channel to provide main resources to their stakeholders. It plays an important role in disseminating information about an institute to a variety of visitors at a time. Thus, the quality of an academic website requires special attention to respond to the users’ demands. This study aims to explore the quality of the PSAU website based on data mining techniques. The first step: was collecting opinions about the PSAU website using a survey. After that, data mining processes were used as descriptive and predictive models. The descriptive model was applied to describe and extract the major indicators of website quality. Besides, the predictive model was applied to create models for predicting the website quality level. More than one classification algorithm was used. Naive Bayes and Support Vector Machine have given the best results in all performance indicators, and the achieved accuracy rate for both algorithms was 86% and 84% respectively. The results revealed that the overall quality level of the PSAU website is very good. The usability quality and content quality were very good. The service quality needs more attention. which indicated that the service level is inadequate and needs to be further enhanced. The results of the study should be useful to the deanship of Information Technology at PSAU, and website developers, in redesigning with high quality in terms of its usability, content, and service.

The Indonesian creative economy has been on the rise since 2015 when it has started being measured and prioritized by the government. Its contribution towards the Indonesian GDP has risen significantly as well. A small part of that creative sector is the video game industry and market. The video game global market will be worth USD 200 Billion in 2023. Indonesia currently is ranked 16th in terms of market size. Although having an enormous market opportunity, local video game producers only contribute 1%. Growth opportunities exist, however local game studios are facing the difficulty of recruiting quality game developers. Higher education institutions need to produce graduates having the knowledge, competences, and skills relevant for their work. This study is done to identify and prioritize attributes for the design of a university level program in game development that ensures employability in the sector. A qualitative thematic analysis is done in identifying the important factors for an academic program, followed by an analytical hierarchical process in determining the factors. Result of the study shows that a curriculum with internships in game studios, ensuring students are knowledgeable on the business models & video game market, having practitioners teach in the program, and creating a community of practice in the university is essential in producing quality graduates.

Educational institutions are adopting learning management systems (LMS) to facilitate teaching and learning processes. During the last few years, many Universities have started upgrading their existing LMS by shifting to advance LMS. This shift requires students, academic as well as administrative staff to get acquainted with the functioning of the new system at the earliest, as any change in the system may impact their performance. The transition from old to new LMS requires time and affects the performance of users, especially administrative staff performance. The present study tries to investigate the effect of the transition on the performance of the administrative staff. The task-technology fit (TTF) model was adopted as the theoretical framework for the study. The data analysis was done using the PLS-SEM, to test the hypothesized relationships. The findings of the study confirm that mere usage of the new technology did not improve the performance rather, the task and technology characteristics need to be coordinated appropriately.

Higher education institutions, like any business institution, should satisfy their clients (students) for them to survive in the higher education service business market. As a service business, higher education institutions also need to follow marketing principles in their attempt to attract potential students. We investigated the effect of marketing mix dimension on internal and external marketing in universities. The research used primary data from a questionnaire survey of 526 students in West Java Province, Indonesia, and then drew conclusions by a structural equation model (SEM) analysis. The research findings revealed that place, product, price and promotion have a positive effect on external marketing. Whereas physical evidence, people and processes have positive, significant effects on internal marketing. There was also positive, significant correlation between external marketing and internal marketing. The research findings were hopefully beneficial for higher education management, to be made as guidance in implementing their marketing strategy. Higher education leaders may apply the external marketing policy to attract potential student interest and the internal marketing policy to improve the quality of their service and internal marketing. The study delivered a broader picture of the application of marketing mix model on universities. In addition, the discussion presented the implication of the offered theory and practice, the research limitation, and the direction of future researchers.

The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in analyzing the students of 10 universities in Ho Chi Minh City, Vietnam. We collected a sample size of 340 people to conduct a path analysis using a Partial Least Square Structural Equation Modeling (PLS-SEM) approach. The results proved a significant relationship between brand awareness and brand loyalty and brand equity. We also verified the relationships between brand communication, brand trust, and brand image. These findings provide an example of one such implication, such as what universities should emphasize in their marketing efforts.

This study aims to examine the effects of higher education on self-efficacy, perceived behavioral control and entrepreneurial intention among Vietnamese students. By collecting data from 553 Vietnamese students at universities and colleges in Vietnam, authors employed the quantitative approach such as certain descriptive statistics, explorative factor analysis, correlation coefficient analysis, ANOVA test and multiple linear regression to analyze the relationship between higher education, self-efficacy, perceived behavioral control and entrepreneurial intention. In addition, Chi-square and Cramer’s V tests are implemented to indicate the difference of higher education on entrepreneurial intention. The research results show that there is a positive relationship between higher education and entrepreneurial intention, while self-efficacy and perceived behavioral control also had positive effects on entrepreneurial intention. Moreover, Chi-Square and Cramer’s V test report that there was a strong evidence of higher education in entrepreneurial intention but there were no differences in self-efficacy and entrepreneurial intention.

The objective of this work was to study the influence of Managerial Empowerment on the enforcement of problem solving and decision-making skills. To test a pertinent set of proposed hypotheses, empirical data were collected from 82 individuals among the administrative employees at Abu Dhabi University via a questionnaire survey. The results assure that the level of administrative empowerment implementation at Abu Dhabi University was average while the elements and dimensions of problem solving and decision-making skills studied were relatively high. At the same time, there was globally a moderate impact of the dimensions of administrative empowerment on enhancing problem solving and decision-making skills among employees of Abu Dhabi University. Taking these results into consideration can be crucial to better understanding the use of empowerment strategy to enhance employees’ managerial skills.

This paper reports the findings of a study examining the relationship between transformational leadership, work engagement and workplace spirituality of academic employees in four PHEIs in Malaysia. The perceptions of academic employees regarding the transformational leadership style, work engagement and workplace spirituality were assessed in an empirical study on a sample of 369 full-time academic employees working in higher education institutions in Malaysia. The study found a satisfactorily good level of influence between transformational leadership and workplace spirituality and work engagement. The paper also provides insights into enhancing employees work engagement via transformational leaders through their abilities to create work-place spirituality. The findings also provide evidence that transformational leaders play a crucial role in shaping workplace spirituality and employee’s level of work engagement in an emerging country work setting.

This study aims to examine the role of strategic agility to achieve competitiveness by analyzing the mediating effect of knowledge management construct in Jordanian’s public higher education institutions. The study reviewed the existing literature addressing the knowledge management and strategic features of the organizations. The resource‐based view theory is the lens of linking the knowledge management with strategic outcomes of the organizations. The hypothesized theoretical model was tested using a quantitative research method through questionnaire. A PLS-SEM approach was utilized to conduct the key analytical procedure and test the proposed research hypotheses. The results found a significant and positive effect of both strategic agility and knowledge management on achieving competitiveness. On the contrary, knowledge management showed no effect on competitiveness. But it had a mediation effect of the strategic agility on achieving competitiveness. Future research suggestions provided resulting from the research implications to provide different research methods and models.