The objective of this study is to investigate the impact of corporate social responsibility (CSR) on customer loyalty in the case of Vietnam Airlines, the flag carrier in Vietnam, in which CSR is a multi-dimensional construct including economic, legal, ethical, philanthropic and environmental responsibilities. The study was accomplished by implementing a survey on a sample of 370 Vietnamese passengers using 24 Likert-type items drawn from theoretical literature. The multiple regression model was applied to analyze the impact of five latent independent variables on the dependent variable - customer loyalty. The results indicate that for the case of Vietnam Airlines, all five CSR dimensions significantly and positively affect customer loyalty and legal responsibility should be emphasized as the most important dimension. The findings convey practical implications for airlines to boost customer loyalty by identifying relevant CSR dimensions on which airlines should focus in their corporate strategy.

This study aims to explain the effect of service quality on satisfaction, service quality on trust, service quality on loyalty, satisfaction on loyalty and trust on loyalty. The population in this study are all consumers who have made transactions at an Indonesian marketplace, Shopee.co.id. The number of respondents used as a sample is 300 respondents. The results showed a significant influence between variables in the four interaction effects, namely service quality on satisfaction, service quality on trust, satisfaction with loyalty, and trust in loyalty. Meanwhile the insignificant effect was service quality on loyalty, the results of the total effect calculation also showed that Trust is a mediating variable between service quality and loyalty. marketing stimuli that can be carried out include maintaining cash on delivery services to increase customer trust, optimizing customer satisfaction through service improvement, providing more organized information so that consumers are easier and more comfortable in transacting, providing a 'tracking order' stage for customers, so that customers can monitor the progress of product orders. For further research, it is hoped that it can develop more variables under study and make comparisons of other e-commerce both in Indonesia and internationally.

Digitization has had a profound impact on changing consumer behavior and the reorientation of online services by service providers in both the public and private sectors. This includes the use of information and communication technology and the internet adopted in the public sector largely known as e-government, which intensifies the use of websites to bridge the relationship between public institutions and users. The purpose of the study was to analyze the effect of e-service quality on user loyalty through user satisfaction of public service websites. The study was conducted on 250 users of public service websites in Indonesia. The analytical tool used is Structural Equation Modeling with the help of AMOS software. The study found that the quality of e-service has a significant effect on user satisfaction and user loyalty, user satisfaction has a significant effect on user loyalty, and user satisfaction partially mediates the effect of e-service quality on user loyalty. The results of the study underscore the importance of improving the quality of e-government through e-quality services, especially in government organizations to provide opportunities for the public and the private sector to access government services with integrated services efficiently through the use of the internet and online channels.

The current research scrutinizes the relationship between the three model commitment components (affective, normative, and calculative commitment) and their various influences on customer loyalty. This is particularly in the banking sector setting in Jordan. A self-reported questionnaire was distributed to collect primary data for analysis. 333 completed questionnaires were analyzed via using PLS software to extract the effect of e-service quality on the relationship between customer commitment and loyalty. The results of this study demonstrate that the affective type of commitment has a positive impact on customer loyalty followed by normative commitment and lately by calculative commitment. Moreover, the results show that the influence of the dimensions of customer’s commitment on loyalty is moderated by e-service quality. This study indicates that affective commitment elements (self-identification, sense of belonging and emotional attitudinal components) are essential for customers when they deal with their bank. On the other hand, the cost associated with leaving has shown to have the weakest impact on customer loyalty. Companies must know that customers may switch even though the cost associated with leaving is high.

E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environment. Likewise, it explores the impact of these factors on E- customer loyalty. Simple random sampling was used for the purposes of the current study, as the first study included 247 electronic customers. Data were collected through electronic questionnaires sent to the study participants. The results show that the factors had a positive impact in building E- customer loyalty Care, Character, Choice, Convenience, Customization, and Cultivation. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers.

Measuring customer satisfaction in banking industry plays essential role for increasing market share and profitability. In this paper, we present an empirical investigation to measure the effect of customer relationship management (CRM) on customer loyalty in Iranian banking industry. The study aims to understand whether implementation of a good CRM could increase the quality of services. The study designs a questionnaire in Likert scale and distributes it among 65 selected customers who do their banking activities with Bank Melli Iran in city of Semnan, Iran. Cronbach alpha has been calculated as 0.939, which is well above desirable level. Using t-student test, the study has determined that implementation of CRM could increase customer loyalty and quality of services.

This paper aims to examine the effects of technology adoption and quality of websites on customer satisfaction as well as customer loyalty in banking industry. It also investigates the effect of electronic customer satisfaction on customer loyalty and the effect of electronic customer satisfaction on customer loyalty on e-CRM. The study is accomplished among managers of bank Sepah in city of Qom, Iran. Using structural equation modeling, the study has confirmed that there was a positive and meaningful relationship between the effects of technology adoption and quality of web services on electronic customer satisfaction and customer loyalty. The results also confirm the positive effect of customer satisfaction on customer loyalty, electronic customer satisfaction as well as electronic customer loyalty on e-CRM.

This paper investigates the use of Online Shopping as one of electronic marketing techniques as well as the effect of applying this shopping method and marketing on customer loyalty in Iran. The variables are extracted according to the review of literature and studies conducted in the field of shopping through cyberspace. A questionnaire is designed by applying these variables and distributed among a sample of service providers and users after testing its reliability and validity. Performing the statistical tests on the results of investigation led to the identification of effective factors. In addition, another questionnaire is distributed according to the obtained components in order to achieve a structural model for the impact of components on the customer loyalty. The structural equation modeling (SEM) is designed to learn the impact of obtained components on customer loyalty as a basis influencing on the survival of business space using SEM method. The study identified different components affected by utilization of online shopping websites including comprehensive information system, system development, choice power, viability and system optimization.

This paper presents an empirical investigation to study the effects of various factors influencing on customer loyalty, profitability and word of mouth advertisement for gaining competitive advantage in tourism industry. The study designs a questionnaire in Likert scale and distributes it among a random sample of 500 people who purchased some tours from travel agencies. Using structural equation modeling, the study has determined a positive and meaningful impact of pricing strategy, amenity, tourism services, content of trip, marketing mix elements, brand equity, competitive advantage and being exclusive on gaining competitive advantage. In addition, being exclusive and value creation influence positively on word of mouth advertisement. Finally, value creation influences on profitability, positively.

The purpose of this study was to analyze the effect of social media marketing variables on brand image variables and e-commerce customer loyalty variables in Indonesia. The method used in this study uses quantitative methods through online surveys. This study used a sample of 345 respondents who were determined by the snowball sampling method. The research data was distributed using an online questionnaire via Google form. Data analysis of this research uses a SEM model using SmartPLS 3.0 software. Based on data analysis, it can be concluded that the Social media marketing variable has a significant effect on the brand image of e-commerce consumers, the brand image variable has a significant effect on the e-commerce consumer loyalty variable and the Social media marketing variable has a significant effect on the e-commerce consumer loyalty variable.