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Investigating the role of commercialization on purchase intention Pages 1215-1218 Download PDF

Authors: Naser Azad, Maryam Safaee, Mahdieh Shahrabi Farahani

Keywords: Commercialization, Factor analysis, Purchase intention

Journal: MSL | Year: 2014 | Volume: 4 | Issue: 6 | Views: 1693 | Reviews: 0