Digital transformation is a challenge that also impacts the selection of tools for implementing projects. Which tools are suitable for handling complex digital twins? Project management must respond to this with suitable approaches. The challenge for decision-makers is to choose the right one. Based on literature research and a case study, influencing factors are derived and practice-relevant project management approaches are collected. Furthermore, a decision model is developed that, on the one hand, supports the decision-maker in selecting tools before and during the project, and on the other hand makes empirical values from past projects usable for future decisions. The results show that the number of influencing factors is large, and the approaches are di-verse. In complex projects, this can lead to complex decision-making situations that require appropriate decision models. The developed “Supervised Decision Model – L5” is based on five levels (L): (L1) Building a database; (L2) Derivation of algorithms; (L3) Initial approach selection; (L4) Review of the initial selection; (L5) Using experiences for future decisions. In practice it turns out that complex projects – like Digital Twins - often fail. Modified decision models for selecting suitable approaches should therefore take the following as-pects into account: (a) decision-makers are actively supported in the initial decision phase; (b) initial decisions once made are checked in the early phase of the project and corrected if necessary; (c) the lessons learned are recorded in the database as empirical value and used for future decisions.

The usage of Artificial Intelligence (AI) technique under retail industry will bring glorious outcome and flourishing benefits for both the retailers and the distinguished customers. The multiple platforms of AI usage in retail arena are discussed under two different cluster classified as online and offline, based on the terms of execution of retail activity. The present research was conducted with the objectives of evaluating the contribution of quality, customer relationship management and big data in designing futuristic retail model and analyzing the intention of retailers and shoppers in experiencing the emergence of AI. Disproportionate multistage judgement sampling method was em-ployed. A sample of 610 shoppers from four different capital regions of southern part of states in India was considered for the statistical analysis. Data was collected during the first quarter period of 2018. Descriptive research design was used to describe the intention of shoppers towards the emer-gence of AI in the Indian retail sector. The usages of AI technologies in online and offline retail are grouped separately and its effect on building the quality, customer relationship management and big data was evolved. Finally, its impact on the retailers intention and customers delight was studied through Structural Equation Modeling with testing of appropriate hypothesis.

Despite certain advancements, the incorporation of artificial intelligence in universities is still inadequate. The requirement for students will continue for a while, although the development of artificial intelligence-based chatbots in schools has limited the role of students. The research aimed to assess the willingness of Jordanian learners in higher education to use artificial intelligence-powered chatbots for instructional purposes. The present research suggests nine hypotheses derived from the UTAUT2 model to assess students' desire to use artificial intelligence-based chatbots in learning. The pupils' information was gathered and examined using PLS-SEM. The research results showed that nine hypotheses were confirmed. The outcomes indicate that learners are interested in adopting artificial intelligence-based chatbots into their studies. The research's findings will supply administrators at higher education with valuable insights into the effectiveness of artificial intelligence-based chatbots in learning. Moreover, the findings will help developers of artificial intelligence-based chatbots, higher learning administrators, and legislators execute artificial intelligence-based chatbots that fulfil modern educational requirements.

This bibliographical review gives us a clear and summarized analysis of the management tools for a water infrastructure construction project and, a tool that allows the management of water resources through the application of everything analyzed and compiled in scientific articles obtained from the Scopus database and after that it was analyzed using the VOSviewer tool, which has the complexity of analyzing a large amount of data. This analysis was carried out from the appearance of the first related investigations until the year 2023, analysis graphs were obtained from representative levels of the words “artificial intelligence”, “project management” of “construction” and “water” resource with greater interest in the analysis. The results obtained allowed us to understand the great variety of technological tools that are available today to be able to manage the construction of a project through artificial intelligence and its components that work together, likewise the application of these tools is carried out by countries as well as the United States. The United States and China are the ones that represent the greatest interest in these investigations, however this contribution is minimal to be able to generate effective solutions since each project presents its particular characteristics that technology has to adapt to. The future of these projects was also analyzed, such as the management of water resources through intelligent technologies that allow the preservation, care and maintenance of water resources, in addition to this, it is emphasized that worldwide there are already problems of droughts, lack of water resources and shortages of water in some countries. This research has the purpose of an overview for decision-making in the execution of the project at the water level and after the management of the water resource, it is important to apply these tools for their different advantages and carry it out to large-scale works in Peru subsidized by the Peruvian state since they are the most responsible for ensuring the care, maintenance and preservation of water resources.

Reputation management is of more significant consideration for organizations across the globe. However, for relevant purposes, Public Relations accompanied by Artificial Intelligence further play a significant role. Mainly supported by the social exchange theory, this study also focuses on Public Relations practices and Artificial Intelligence as facilitating the pathway to reputation management for online retail organizations in the United Arab Emirates. The researchers selected a sample of n= 330 individuals and analyzed it using Structural Equation Modelling to test the proposed conceptual model. Results revealed that Public Relations practices significantly affect Competitive Value, Online Communication, and Behavior Change. Besides, the effect of Artificial Intelligence on Competitive Value, Online Communication, and Behavior Change also remained significant. Further, the three relevant factors (Online Communication and Behavior Change) significantly affect reputation management, indicating the overall effect of PR practices and AI on reputation management in online retail organizations in the UAE. Hence, it is concluded that PR practices and AI technology have a substantial role in ensuring reputation management. Besides, factors including Competitive Value, Online Communication, and Behavioral Change have a positive role in reputation management, further ensuring attaining the organizational goals. Finally, the researchers discussed the results and highlighted the theoretical implications accordingly.

Currently, school sustainability is the focus of attention of all parties, including education quality management experts, which is related to schools' weaknesses in using big data and artificial intelligence (AI). The aim of this research is to analyze the role of using big data and AI in improving the quality of education quality management in Indonesia and its impact on school sustainability. The research design uses a quantitative approach, especially correlational, verification or hypothesis testing based on empirical data in the field. The research population was all teachers, principals and high school supervisors in Palangkaraya City, Central Kalimanan, totaling around 5,423 people. The sample size used the Hair formula and obtained a sample size of 178 people. Data was collected using a questionnaire which was distributed to selected samples using a Google form. Primary data was analyzed using SMART PLS. The results shows that the use of big data had an impact on the quality education management, it also has an impact on school sustainability, while artificial intelligence had an impact on the quality education management, it also had an impact on school sustainability, In addition, quality education management had an impact on school sustainability and it mediated the relationship between the use of big data and school sustainability, and finally, quality education management mediated the relationship between artificial intelligence and school sustainability.

The growing significance of Artificial Intelligence (AI) across different fields highlights the essential role of user acceptance, as the success of this technology largely depends on its adoption and practical use by individuals. This research aims to examine how perceived cybersecurity, novelty value, and perceived trust affect students' willingness to accept AI in educational settings. The study's theoretical basis is the AI Device Use Acceptance (AIDUA) model. Using structural equation modeling, the study tested hypothesized relationships using data from 526 students at Jordanian universities. The results showed that social influence is positively associated with performance expectancy, while perceived cybersecurity is positively related to both performance and effort expectancy. Novelty value is positively associated with performance expectancy but a negative one with effort expectancy. Additionally, effort and performance expectancy significantly influence perceived trust and the willingness to accept AI. Moreover, perceived trust has a notable positive effect on the willingness to accept AI in education. These findings provide valuable guidance for the creation and improvement of AI-driven educational systems in universities, contributing to the broader understanding of AI technology acceptance in the educational field.

This study seeks to investigate the variables that affect small and medium enterprises (SMEs) adoption of the usage of artificial intelligence (AI) and audit quality analysis from the perspectives of external auditors and accountants in the Kingdom of Saudi Arabia (KSA). Additionally, it seeks to determine whether external auditors and accountants in Saudi SMEs have different perspectives on AI adoption and how it affects audit quality. Data were gathered via an internet questionnaire from eighty accountants and forty audit companies in Saudi SMEs to accomplish these research goals. The study's findings indicate that accountants and external auditors in the KSA believe that utilizing AI improves the quality of audits. Also, it was discovered that there is no statistically significant difference in how accountants and auditors evaluate ’AI’s contribution to audit quality.

Industries all throughout the world are preparing to understand the ramifications of the emerging metaverse, which is a merger of the virtual and physical worlds. Notably, the banking industry stands on the cusp of a monumental shift, with the metaverse offering unprecedented operational enhancements. While the potential transformations brought about by the metaverse are discussed in various sectors, there is a discernible gap in understanding its specific applications in banking, especially with respect to advanced technologies such as NFTs, blockchain, and smart contracts. The study adopts a comprehensive approach to bridge this knowledge gap, employing convenience non-probability sampling to engage 48 subject matter experts specializing in Metaverse-Enabled Innovation in Banking. Data was collected using both mailed and electronic questionnaires. The empirical analysis offers strong evidence supporting the pivotal role of technologies like Digital Twins, Artificial Intelligence, and Blockchain-Based Assets in the metaverse's preliminary stages. We discover a plethora of business potential for banks within the metaverse, including client communication, cross-border transactions, mortgages, digital assets, green loans, and data security.‎‎

Recent technological advancements are endless and have had a profound influence on everyone in every part of life throughout the preceding decades. Artificial intelligence is one such invention that has the potential to change the world. Now, artificial intelligence is being used in almost all commercial operations. Hence, this research attempted to investigate the impact of artificial intelligence dimensions, including natural language processing, machine learning, expert systems, and computer vision on the financial decisions of pharmaceutical companies in Jordan. A cross-sectional approach was used through a comprehensive survey to collect research data from 148 accountants and financial managers in pharmaceutical companies listed on the Amman Stock Exchange with a response rate of 81.3%. The research hypotheses were examined using structural equation modeling of the collected quantitative data. The results indicated that the dimensions of artificial intelligence positively impact financial decisions. Accordingly, companies should spend on building strong artificial intelligence infrastructure and skills. Access to modern artificial intelligence technology, data analysis tools and cloud computing resources are also essential to rationalizing financial decision-making. Besides, Jordan's pharmaceutical sector can overcome these limitations and realize the full potential of artificial intelligence in financial decision-making by solving data privacy issues, encouraging ethical AI re-search, investing in artificial intelligence expertise, and enhancing collaboration.