A study was conducted on the role of commercial advertisement directed to children for influencing parents’ purchasing decision. The study targeted parents, taking into account all demographic factors. The main objec-tive of the study was to determine the extent of commercial ads influencing on parents' decision either directly without children’s effect or with children effect. To achieve this, a random sample was selected from parents of children aged 2-14 years. 530 copies of the questionnaire were distributed, and 474 valid ones were retrieved, which represented for 89.43% of the sample size. After the collection of the questionnaires, the data were recorded and analyzed. The results show that there was an effect of independent variables (advertising campaigns) on the intermediary variable (children), as well as the effect on the dependent variable (parents’ purchasing decision). The results also show that the entry of the intermediary variable (children) on the model had a direct and indirect effect, but its effect was relative rather than total. So, there is an effect of the independent variables (commercial ads) on the dependent variable (parents’ purchasing decision) with or without the existence of intermediary. Based on the results of the study, the researchers recommended that organizations should design advertisements that target parents directly to convince them to make purchasing decision without their children mediation, and design other advertisements to target children because they can have influence over parents and can convince them to make purchasing decision. In addition, it is necessary for organizations to focus on the content of advertising messages, and to repeat them periodically, taking into account the renewal of content from time to time. They should also select effective ways to post their advertisements, especially on social media platforms in different times.

Lots of work has been conducted to explore and explain inter-organizational relations between supply chain partners. However, we have noticed that there is no accurate agreement between authors. Therefore, to better understand this disparity, the authors have studied supply chain inter-organizational relationship dynamics in different industries to bring out an analytical framework that allows a better understanding of such an issue. Further, the framework is subjected to expert’s opinion and ranked using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) approach. These case studies instruct professionals and researchers so that they bring up their level of abstraction that remains appropriate to catch this dynamic in order to guide decision-making and future research and studies.

Lots of work has been conducted to explore and explain inter-organizational relations between supply chain partners. However, we have noticed that there is no accurate agreement between authors. Therefore, to better understand this disparity, the authors have studied supply chain inter-organizational relationship dynamics in different industries to bring out an analytical framework that allows a better understanding of such an issue. Further, the framework is subjected to expert’s opinion and ranked using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) approach. These case studies instruct professionals and researchers so that they bring up their level of abstraction that remains appropriate to catch this dynamic in order to guide decision-making and future research and studies.

The objective of the research was to assess the factors affecting the quality of social infrastructure projects in the industrial zones in Hanoi, Vietnam ver the period 2018-2019 by means of qualitative and quantitative research methods where the quantitative research was conducted by an independent survey agency to enhance the objectivity of data. Adopting PLS - SEM method of Smart PLS, 3.0, we analyzed data from 396 valid questionnaires and the results showed that materials, design, construction and Stakeholder had positively affected the quality of Social Infrastructure Projects (SIPs). In the meantime, the project size also played a moderate role on the quality of social infrastructure projects.

Creative industry has high contribution to the national economy. Some literature shows that creative industry does not highlight some important aspects such as knowledge sharing, absorptive capacity, and ambidexterity. The aim of this study is to analyze the relationship between knowledge sharing, absorptive capacity, ambidexterity, innovation capability and company's quality performance. This study uses mixed methods with the results of empirical study through the distribution of questionnaires to 150 business people in the creative industry and combined by interview result of creative industry entrepreneurs. The result shows that knowledge sharing had a positive and significant relationship with absorptive capacity and ambidexterity. While ambidexterity and absorptive capacity had positive and significant relationships with innovation capability and innovation capability had a positive and significant relationship with the company's quality performance. The results of this study are expected to help business people in the creative industry improve their quality performance through increased knowledge sharing, absorptive capacity, ambidexterity, and innovation capability.

The purpose of this study was to analyze the relationship between buzz and viral marketing strategy on supply chain performance and visit interest of restaurants in Banten Indonesia. This type of research used explanatory with a quantitative approach using SEM-based variance analysis, this is because the dependent and independent variables in this study amounted to more than one so that they could use variance-based SEM to summarize the formulation of the analysis. The study was conducted on 120 restaurant owner respondents in the province. Banten Indonesia. The distribution of the questionnaire in this study was carried out in two stages, namely the distribution of online questionnaires via google form to restaurant owner consumers. The sampling technique used in this study is accidental sampling, namely the determination of the sample based on accidental samples. The results of this study are buzz marketing has a significant effect on supply chain performance, buzz marketing has a significant effect on visit interest, viral marketing has a significant effect on supply chain performance, viral marketing has a significant effect on visit interest, visit interest has a significant effect on supply chain performance.

The main objective of this research paper is to examine the mediating roles of place attachment and tourist satisfaction on destination attractiveness and loyalty relationship using the phantom approach among foreign tourists visiting Langkawi Island, Malaysia. Tourists from three countries listed in the top 20 international markets visiting Malaysia were chosen as the target population. The survey was conducted at the departure hall of Langkawi International Airport using a simple random sampling method. A total of 365 useful ques-tionnaires were returned and analyzed using Structural Equation Modelling (SEM). The findings of the study have empirically demonstrated that destination attractiveness had no significant direct influence on destination loyalty. However, the study discovered that tourist satisfaction and place attachment fully mediated the relationship between destination attractiveness and destination loyalty. Destination attractiveness has an indirect effect on destination loyalty. The study also illustrated that the tourist satisfaction factor had a stronger mediator effect than place attachment factor in the destination loyalty relationship model. The study suggested several insightful recommendations to the destination management office in maximizing tourist’s experience with cultural attractiveness and adequate infrastructure, thereby, enhancing the visitation of international tourists to Langkawi Island.

The purpose of this study is to analyze the effect of supply chain management on competitiveness, the positive effect of supply chain management on performance and the positive influence of competitiveness on performance in restaurants in the province of Banten Indonesia. The research method uses a hypothesis testing model, the respondents of this research are tourists who want to travel to a tourist attraction in Banten Province. Data collection is done online, using the Google Form website. Researchers distributed questionnaires to tourists using social media who had visited Banten province. This study uses a convenience sampling technique, where the sample members are respondents who are easy to find, and the convenience makes data collection more effective and efficient since it saves time and costs. The sample in this study was 290 tourists who had visited Banten Province. The technique of collecting data in this study used an online questionnaire, data analysis using structural equation modeling (SEM) by applying SmartPLS 3.0 software. Based on the results of data analysis, the results show there is a significant relationship between supply chain management and competitiveness, a significant relationship exists between supply chain management and restaurant performance and finally, competitiveness influences positively the restaurant performance.

This study aims to analyze the contribution of Green Manufacturing and Green Distribution on improving the performance of Green Supply Chain Management (GSCM) through Reverse Logistics. The development of industry and increasing consumer concern for the environment as well as issues regarding the concept of an environmentally sound industry have forced industries to adjust in line with the GSCM concept. To make the program a success, Green Manufacturing, Green Distribution, and Reverse Logistics are assumed to be supporting the implementation process. This study uses quantitative methods, with the number of samples taken randomly as many as 70 people. The analysis was carried out using the Path Analysis method. Hypothesis testing was carried out in two stages, namely Structural Model-1 and Structural Model-2 testing to obtain each path coefficient number. The results of the study conclude that there is the contribution of Green Manufacturing, Green Distribution, and Reverse Logistics on the success of GSM implementation so that companies must always pay attention to the facilities and related policies to improve the performance of those variables.

The research analyses the impact of non-interest income on the performance of 26 Vietnamese commercial banks in the period of 2008 - 2017 by the Generalized Method of Moments (GMM) method. The research results show that: (i) The average non-interest income ratio of Vietnamese commercial banks is only 8.32%, a significantly low level compared with the interest income ratio of more than 90% of the total income of the banks; (ii) Non-interest income has a positive impact on the performance of Vietnamese commercial banks in the research period. The research results assist in confirming the trend of diversifying non-credit activities to increase non-interest income ratio of Vietnamese commercial banks.