The purpose of this paper is to analyze the effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products of SMEs in Malaysia. The method of collecting data is by using questionnaire and a sample of 300 customers is used for data gathering. Path analysis and Sobel test are used in analyzing the data. The finding shows that product, promotion, place and price have positive effects on customer satisfaction of food and beverage products SMEs in Malaysia. Product, promotion, place and price give contribution to customer satisfaction about 68.9% while the rest is affected by other variables which are not included in this research. Moreover, customer satisfaction has a positive effect on customer loyalty. The finding also shows that product, promotion, place and price had positive effects on customer loyalty through customer satisfaction of food and beverage products SMEs in Malaysia. Product, promotion, place, price and customer satisfaction influence on customer loyalty about 61.7%.

This study is primarily focused on the effect of total quality management (TQM) on organization performance of Small and Medium Enterprises (SMEs) service sector in Selangor, Malaysia. The four critical elements of TQM; namely customer focus (X1), continuous improvement (X2), strategically based (X3), and total employee involvement (X4) are used as an important factors influencing on organization performance (Y). The necessary data are collected from 350 managers/owners of service sector SMEs in Selangor, Malaysia using some questionnaire. Multiple linear regression analysis is performed in this study by using SPSS 23. All hypotheses are positively fit with the conceptual model and show a positive impact of TQM on organization performance. The research finding indicate that TQM elements; namely customer focus, continuous improvement, strategically based, and total employee involvement have a positive and significant effects on organization performance.

The research aims to highlight the importance of market structure and behavior on Islamic banking performance by using the Structure Conduct Performance (SCP) analysis to approximate the growth of Islamic banking performance in the short and long term using error correction model. The data used in this study is time series obtained from the financial statement of each Islamic bank, Fi-nancial Service Authority and Bank of Indonesia on Islamic banking statistics monthly reported from April, 2015 to October, 2018. Population of this study covers all Islamic commercial banks in Indonesia. The purposive sampling method is used to select samples based on criteria to get samples that are feasible to be analyzed. Error correction model is applied to characterize the joint dynamic of variables in both in the long and short term relationships. The Johansen co-integration results indicate a stable long term relation between market structure and Islamic banking performance. Results show that Market structure variable outside market share of financing in the long term had a significant effect on the Islamic banking performance, but in the short term market structure, the variable had no significant effect on the Islamic banking performance in Indonesia.

This paper analyzes the effects of market orientation and innovation on competitive advantage and business performance. The method of collecting data is a designed questionnaire. The sample size is 150 textile SMEs in Selangor, Malaysia. Path analysis by operating SPSS 20.0 is used in analyzing the research. The result shows that market orientation and innovation had positive and significant effects on competitive advantage, partially. Market orientation and innovation give contributions to the competitive advantage of 46.3% while the rest of 54.7% are influenced by other variables which are not described in this study. Competitive advantage partially has a positive and significant influence on business performance. Market orientation and innovation also have significant effects on business performance both directly and indirectly through competitive advantage. Market orientation, innovation, and competitive advantage give contributions to the business performance of 58.4% while the rest of 41.6% are influenced by others variables which are not described in this study.

The objective of this study is to examine the impact of client, consultant and contractor related fac-tors on mismanagement in public and private contracts in the region of Indonesia. A structural questionnaire is developed for the selected items after detailed investigation of present literature. A final sample of 137 respondents associated with various contracts in the region of Indonesia is collected with demographic details and regression analysis. It is observed that factors like lack of strategy, failure to compile the documentary requirements, poor planning, delay in decision making, financial issues, late payments, difficulty in getting work permits and lack of management expertise are core issues, creating mismanagement in public and private contracts. In consultant related factors, role of inexperienced consultant, poor planning, late of instructions from architects, poor contract management, and poor-quality assurance are the key determinants of mismanagement in contracts. While contractor related factors like poor planning and scheduling, late or improper submission of con-tract, inadequate site supervision and inspection, poor construction methods, weak leadership, and lack of communication between the parties are the key indicators of mismanagement in contracts. As per significance, this study is found to be a reasonable addition in the present literature from the context of contract management. Originality of the study covers the significant findings for the policy makers in the field of public and private contracts. Study can be reworked in future through better sampling, and addition of more factors related to materials, equipment and labor causing for the poor delivery of the contracts.

This study explores technology adoption through the lens of Technology Acceptance Model and Technology-Organization-Environment model in the context of Small and Medium Enterprises (SMEs) operating in the United Arab Emirates. A survey designed research was carried out at UAE SMEs, leading to a sample of 370 establishments that were included in the final analysis. Data was analyzed using partial least squares structure equation modelling technique. The main findings propose that the Computer Self-Efficacy (CSE), Compatibility (COM), significantly affect the adoption of VAT-compliant accounting systems. Further, the possible mediator relationships are partially supported. Implication and limitation of study are also discussed.

The aim of this research is to investigate the effects of different factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). A questionnaire was designed and sent directly to the respondents through the Internet. After 5 months period of collecting the necessary data, 423 valid replies were collected and analyzed. The data were analyzed in accordance with exploratory factor analysis (EFA) and multiple regression techniques. The results show that perceived usefulness, perceived ease of use, attitude, subjective norm and trust had positive effects on consumers’ online shopping intention.

The tourism sector has developed over the years as one of the main contributors to the nation’s socio-economy. However, tourism has also said to be the cause of the depletion of the natural environment especially the marine ecosystem due to the irresponsible behavior of tourists. There is a growing interest in understanding the impact of tourism towards the sustainability of a particular ecotourism destination, thus this study aims to examine the drivers of tourists’ intention to behave in an environmentally responsible manner specifically in marine parks. This study utilizes the responsible environmental behavior model with the addition of consumption values theory and destination image in hope to provide a more comprehensive explanation. A researcher-administered face-to-face survey was conducted among 103 tourists and analysed using partial least squares technique. The results empirically revealed that environmental knowledge and destination image significantly influenced the tourists’ intention to behave in an environmentally responsible manner. Thus, in fostering a more responsible behavior among tourists, more emphasis can be placed on enhancing their knowledge while capitalizing on the destination’s image.

This study is motivated by the high frequency of loss occurrence since late 1990s among Malaysian public listed firms, and the conflicting findings of the impact of the macroeconomic conditions and firm-specific attributes on different measures of earnings quality. In addition, this study examines the impact of firms’ specific attributes on earnings quality using a better established theory, known as the life-cycle hypothesis. The objectives of this study are; (1) to examine the relationship between firms’ loss condition on conservatism as an earnings quality measure as well as the moderation of macroeconomic condition on the relationship and (2) to examine the relationship between life-cycle stages and conditional conservatism. Samples for the study are companies listed on Bursa Malaysia from 1995 to 2010. Using the C_Score measure of conservatism as the dependent variable, firms with loss condition, have been found to be significantly more conservative than profit firms. In addition, macroeconomic condition, strengthen the relationship between loss and conservatism when the results indicate that loss firms undergoing economic crisis are significantly more conservative than loss firms under normal economic condition. Incorporating the firms’ life-cycle stages, the study found that growth firms signal fewer losses than mature firms, thus accepting the set hypothesis. Implication of this study is that ignorance of these issues could lead to significantly misleading interpretation of earnings quality.

This research examines the customer engagement on social media platforms in the tourism industry and its effect on customer loyalty through the mediated effect of customer trust. Furthermore, the moderating role of product learning is investigated on the hypothesized relationships. Data was collected from guests in 5 stars hotels in Kyrenia region in Northern Cyprus. In this study, out of the 459 collected surveys, only 419 were analyzed due to missing or incomplete data. The analysis conducted here followed the two step approach for structure equations modelling. Firstly, a confirmato-ry factor analysis was appraised to prepare data for structural model. Then the structural model helped shape our direct hypothesis testing, before analyzing the mediating and moderating impacts. The data provided evidence to link customer interactions on social media with trust and loyalty (Hypotheses 1-3) while trust revealed a mediating effect between interaction and loyalty. Finally, product learning did have an empowering impact on the relationship between interaction and trust.