Supply chain plays a very important role in the socio-economic development of countries, especially in the context of the fourth industrial revolution associated with the development of the sharing economy as well as associated with the rational and optimal allocation of resources. Studying the impact of supply chain management on the development of the sharing economy in the case of Hanoi, Vietnam and using advanced quantitative analysis methods, the research results show that perfecting the supply chain helps businesses rationalize costs and thus can improve business performance and promote the sharing economy. The study also shows that the quality of human capital and technological level have a positive impact on the sharing economy. Therefore, when the economy increases the contribution of technology to production activities, it helps businesses increase their choice of the sharing economy and thus helps to allocate resources more effectively and optimally.

The purpose of the study is to determine how supply chain flexibility (SCF), supply chain governance (SCG), and green supply chain practices (GSCPs) affect supply chain performance (SCP). In addition to exploring whether TQM moderates the effect of SCF, SCG, GSCPs on SCP of Saudi medium-sized industrial firms. To this end, data was gathered from 312 employees in Saudi medium-sized industrial firms and analyzed using structural equation modeling (SEM) via Smart PLS 4 software. The study revealed that GSCPs and SCG have a positive, significant and direct effect on SCP, in addition to that SCF and TQM do not have a direct positive effect on SCP. The study also found that TQM modifies the relationship between GSCPs, SCF, SCG and SCP.

This study was, therefore, set to achieve the following objective: to explore the impact of social media on consumers’ buying decisions. The current research was conducted on online consumers through luxury perfume brands' websites. The phenomenon of online sales has recently spread in Saudi Arabia, where the authorized number of those stores reached 1,800 sites at the end of 2021. The target population was online purchasing consumers from luxury perfume sellers. The appropriate sample size in unlimited populations is 385 responses. The research hypotheses were tested using the SEM (Structural Equation Modeling) method, which allows for the evaluation of the degree of dependence of consumers buying decisions on social media marketing. The results of the study demonstrated that social media marketing influences the consumer purchasing decision process. The outcome can be credited to the effectiveness of marketing efforts in the chosen retail via social media.

This study aims at exploring the effect of four elements of an integrated marketing mix. The mix consists of both elements of the 4Ps and SIVA marketing models. These elements are product-solution, promotion-information, place-access, and price-value. A questionnaire was used to collect the required data from a sample of retailing market customers in Saudi Arabia. The total number of the questionnaires used in data analysis was 378. The study found that product-solution and place-access from customers’ perspective had significant effects on customer retention. On the other hand, price-value had a negative significant effect on customer retention, while promotion-information had no effect on customer retention. Hence, companies are called for considering products as solutions, promotion as a source of information for customers, place as an access point for such a solution, and price must be appropriate to the value that the customer gets.

The aim of this study is to investigate the influence of logistics and distribution processes on business process reengineering by adopting green innovation for sustainable transformation. Guided by the Resource-Based View (RBV), the study examines logistics and distribution processes in relation to business process reengineering (BPR), through green innovation adoption, towards achieving sustainability goals. Drawing on a conceptual framework based in supply chain management and BPR theories, the study uses Structural Equation Modeling-Partial Least Squares to analyze data collected from respondents within the target industries. The results show that streamlined logistics and distribution processes help to ensure the success of Green Innovation as part of BPR, strengthening the trend towards sustainable transformation. The study accentuates the importance of logistics management in enabling environmental stewardship and enhanced operational efficiency, providing some key ideas for improving both theoretical developments and future directions as well on practice ground to adopt sustainable supply chain trends.