Measuring the relative efficiency of employee plays essential role on the success of any organization including universities. In this paper, we present a survey to detect and to prioritize important factors influencing on the productivity of employees who work for one of Iranian universities located in city of Tehran, Iran. The study also uses analytical network process to prioritize the factors. Based on the results of our survey, we have categorized effective productivity factors into three groups of research, educational and administration groups. In our survey, coherence and unity with no dispersion of the employee & apos; s duties, systematic job rotation and correct design communication job are among the most important factors influencing on employees’ productivity.

This paper presents an empirical investigation to study the effects of information management (IT) on senior IT executives. The population of the survey includes all senior IT executives who work for different banks in Iran. The study adopts a questionnaire developed by Chen and Wu (2011) [Chen, Y. C., & Wu, J. H. (2011). IT management capability and its impact on the performance of a CIO. Information & Management, 48(4), 145-156.]. The study investigates whether CIOs’ superior IT competency and CIO & apos; s superior management are positively associated with IT management activity effectiveness. In addition, the study investigates whether a higher level of IT management activity effectiveness is positively associated with CIO role performance. Using structural equation modeling, the study has confirmed three hypotheses of the survey.

Quality has always been one of the most important topics in the competitiveness of organizations’ service activities and it influences on brands, significantly. This paper presents an empirical investigation to study the effects of service quality on brand personality in hotel industry. The study uses two questionnaires, one for measuring brand personality by using Aaker’s questionnaire (Aaker, 1997) [Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.] and the other one for measuring service quality. The study chooses a hotel chain in city of Mashad, Iran named Sadr Hotel and examines the effects of five-brand personality on service quality by choosing a sample of 384 customers. Using structural equation modeling, the study has determined that all five factors could influence on service quality of the case study, positively.

Performance measurement in managerial accounting is normally associated with cash flow and it is executed based on different figures such as testing information content abuse and accounting figures. However, increasing the information content in accrual components of earning and internal performance measurement provides additional informative insights. This paper studies the relationship between operating cash flows and earnings along with total shareholder returns. The study chooses the information of 54 firms from Tehran Stock Exchange. The results show that there were some meaningful relationship between the operating cash flow, profitability and the returns of all stakeholders. However, this happens by increasing profitability and cash flow of information asymmetry proportion to their correlation with the economic efficiency of shareholders’ returns.

Brand loyalty is one of the most important concepts in brand literature. Customer’s loyalty toward brand can increase firm’s share price. In addition, firms’ market share maintains close relationship with net profit and capital used return. Company efforts to motivate customers to switch from competitive brands to their own or to induce them to repurchase their own brands are very important in their marketing activities. Therefore, investigating customer variety-seeking orientation and level of involvement in decision-making plays essential role in explaining customers’ product selection activities. This study intends to examine interrelationships among customer satisfaction, loyalty, and switching intent in industrial food suppliers and verifies the moderating effect of customer variety-seeking orientation and purchase decision involvement. The findings indicate that, the impact of purchase involvement was lower than variety seeking and the satisfaction had the highest negative impact on switching intent of customers.

This paper presents a social work study to investigate the effects of employees’ income and age on their mental health. The study has accomplished among a sample of 150 randomly selected employees who worked for Esfahan steel company located in city of Esfahan, Iran. The study uses a standard questionnaire, which is adopted from Goldberg and Williams (2000) [Goldberg, D., & Williams, P. (2000). General health questionnaire (GHQ). Swindon, Wiltshire, UK: NFER Nelson.]. The results of the implementation of ANOVA test have revealed that while there was a significant and positive relationship between employees’ salary and mental health, there was not any meaningful relationship between employees’ age and mental health.

This paper presents an empirical investigation to identify important factors influencing integrated marketing planning using information technology. The proposed study designs a questionnaire for measuring integrated marketing planning, which consists of three categories of structural factors, behavioral factors and background factors. There are 40 questions associated with the proposed study in Likert scale. Cronbach alphas have been calculated for structural factors, behavioral factors and background factors as 0.89, 0.86 and 0.83, respectively. Using some statistical test, the study has confirmed the effects of three factors on integrated marketing. In addition, the implementation of Freedman test has revealed that structural factors were the most important factor followed by background factors and behavioral factors.

This paper presents an empirical investigation to study the effect of working capital management on profitability on Cement and Petrochemical industries. The study uses the information of 24 firms from Cement industry and 19 firms from Petrochemical industry listed on Tehran Stock Exchange. There are two independent variables including the ratio of current assets on total assets as well as the ratio of current liabilities on total assets in this survey. In addition, there are two dependent variables including return on assets (ROA) and Tobin’s Q. The study also considers firm size, sales’ growth, financial leverage, gross domestic product growth as control variables. Using stepwise regression technique, the study confirms a positive and meaningful relationship between working capital criteria and profitability. In addition, the study confirms that as the ratio of current assets to total assets increases, ROA and Tobin’s Q will be reduced, which means lower profitability would be resulted. In addition, as financial leverage increases, ROA in both industries will reduce while Tobin’s Q will increase in Cement industry and will reduce in Petrochemical industry.

Human resources management plays essential role for the success of organizations. This paper presents an empirical investigation to determine human resource management main criteria and sub-criteria based on a survey on the existing literatures and theoretical principles. The study has been applied in a municipality organization in Iran. The study uses analytical hierarchy process as well as fuzzy technique for order preference by similarity to ideal solution (TOPSIS) for prioritizing decision tree criteria. The results indicate job design and human resource planning criteria are ranked as the highest ones. In addition, employee recruitment and selection, employee health and hygiene, training and development and compensation system criteria are other important criteria.

This paper presents an empirical investigation to study the impact of the implementations of the recent advances on technology on total factor productivity improvement (TFP) of some Iranian insurance firms over the period 2008-2012. The study considers the number of information and communication technology (ICT) employees, insurance treaty and the number of computers used together with online users as technology advancement. Using generalized least square technique, the study has determined a positive and meaningful impact of the number of research and development employees as well as the number of personal computers together with online users on TFP improvement. However, the numbers of ICT employees and insurance treaty have no significant impact on TFP improvement.