The continues growth of online network is visible and obvious which extend the impact of electronic word of mouth (E-WOM) on different online platforms that has dramatically increased. Subsequently consumer buying decision will be affected as well. Online trust is a significant factor here due to its role in influencing airline e-ticket purchasing intention. The purpose of this research is to investigate the role of online trust on mediating the relationship between e-WOM and airline e-ticket purchasing intention. The online research questionnaire survey technique was used in this research to examine the dimensions on E-WOM, online trust, and purchasing intention on airline e-ticket purchasing intention towards 311 respondents. Purposive sampling techniques was used in this research and structural equation modeling was used to test the research hypotheses. The study results confirm that E-WOM has an impact on online trust and airline e-ticket purchasing intention. The findings of this research provide valuable information to future researchers and airline companies’ marketers and managers who employ on booking system, also it is useful for individuals to pay more attention on the credibility of E-WOM and whether or not they should trust the source.

This study was conducted to explore the relationship between e-learning service quality, e-trust, and e-loyalty in Vietnam, an emerging country. Data collected from 666 students were analyzed by exploratory factor analysis, confirmation factor analysis and linear model using SPSS 20.0 and AMOS 20.0 software. The results indicate that e-trust and e-learning service quality had positive impacts on e-loyalty. The study also shows e-learning service quality and e-learners' privacy and security affect e-trust positively. Besides, there is a positive and significance relationship among e-learners' privacy and security, e-learning support service quality, online course material quality and e-learning service quality. However, it is not yet possible to prove the role of online instructor quality in e-learning service quality.

This study investigates the environmental marketing strategy in hotel industry. The study also chooses Aqaba Special Economic Zone Authority (ASEZA) as a case study. The study population consists of a tourist in Aqaba. The study distributes 1000 questionnaires and manages to collect 900 properly filled ones and determines 800 as valid questionnaires. All questions are designed in Likert scale and the results are analyzed using different statistical test. The results indicate that the size of the hotel, the implementation of the recycling program, in addition to saving money, increases customer satisfaction.

The purpose of this study is to offer better understanding to the dimensions of e-service quality and relationship quality by building on previous literature on e-service quality of tourism sector in Jordan. Moreover, the study also aimed to study the influence of Electronic Service Quality on relationship quality within the tourism sector in Jordan from the customer's perspective. The Electronic Service Quality is represented by information quality, ease of use, reliability, privacy and responsiveness. The population of the study consisted international tourists, who visited (Dead Sea) Jordan during summer 2019. A convenient random sample was taken amounted (400) participants and PLS was used to examine the study hypotheses. The researchers found that there was statistically significant influence of the Electronic Service Quality on relationship quality. The study also indicates that ease of use, privacy and responsiveness had significant positive influence on relationship quality. The researchers recommended the use of electronic services and focus on the dimensions of e-service quality on tourism electronic services especially in Jordan.

The paper aims to identify main factors affecting customers' decision to use mobile banking in Viet Nam. The research team conducted a survey among people who have not yet used and have been using mobile banking at commercial bank branches in three regions: Northern, Middle and Southern of Viet Nam. Based on the theoretical framework from UTAUT2 model combined with Belief and Security Awareness, the authors propose a research model to identify factors affecting intention and behavior of using mobile banking, with 600 questionnaires. The result indicates that several factors were evaluated to be more important than others were. The research points out that “Facilitating condition” did not affect intention of using mobile banking, however “Security awareness” and “Trust” positively affect the customer intention. Moreover, “Security awareness”, “Hedonic motivation” and “Social Influence” are factors that have the strongest effects on intention to use mobile banking. In addition, the result also illustrates the relationship between “Culture” with “Benefit Expectancy”, “Effort Expectancy” and “Hedonic motivation”.

Along with the rapid development of information technology, cloud computing has brought many benefits to users in handling work via the internet, especially in the field of accounting. However, Vietnamese enterprises are still at early stage of cloud computing accounting implementation. The purpose of this study was to apply the Technology Acceptance Model (TAM) in the applications of cloud computing technology in accounting in Vietnamese enterprises. Data was collected through a Structured questionnaire from 112 accountants and managers in Vietnamese enterprises through purposive method. After collecting, the data is synthesized by excel file, processed by SPSS 20 software with descriptive statistics and multiple regression analysis. The research model was established with 4 factors effecting the intention to use cloud-based accounting software: (1) Perceived usefulness, (2) Perceived ease of use, (3) Perceived convenience, (4) Perceived safety and privacy. The result indicates that perceived usefulness and perceived ease of use had positive impacts on the enterprises’ intentions to use cloud-based accounting software. Additionally, the study found a positive relationship between perceived convenience and perceived ease of use on perceived usefulness; perceived convenience also had a positive impact on perceived ease of use. However, perceived safety and privacy did not significantly affect the intention of cloud-based accounting software use.

Studying knowledge sharing behavior of lecturers at public universities in Ho Chi Minh City is an urgent issue. In the development and vastness of knowledge treasure, knowledge sharing actually becomes a way to reduce the difficulties and waste of time to learn, acquire the knowledge, thereby, helping public universities build a team of lecturers who have good knowledge and meet the job requirements for their development. Therefore, the author con-ducts a study to bring out the factors affecting activities of knowledge sharing behavior of lecturers at public universities in Ho Chi Minh City now. Based on the data collected, we use Cronbach’s Alpha, EFA and run regression model for knowing the impact levels of each independent variable on dependent variable of the knowledge sharing behavior of lecturers. Based on the findings, some recommendations are given for improving the knowledge sharing behavior of lecturers at public universities in Ho Chi Minh City.

This research aims to demonstrate the impact of market targeting strategies on tourism service in the Kingdom of Saudi Arabia. The descriptive analytical methodology is used. The study also uses regression analysis to examine the relationship between independent variables and dependent variable. The study reached a set of results, the most important of which is the limited services provided to customers in spite of the diversity of the needs and desires of customers from tourists and travelers with customers' needs and desires.

This research is conducted to review the current national policies updated basic education for the ethnic minorities and the status of basic education provided to the ethnic minorities in Vietnam, to evaluate the impact of basic education on education quality provided to ethnic minorities; and to discuss the future policy directions of Vietnam to ensure basic education for the ethnic minorities. The primary methods employed were systematic review of literature, emic knowledge and quantitative method. The results show that ensuring basic education for ethnic minorities is a meaningful and practical activity. It plays an important role in improving the quality of ethnic minority education in Vietnam today as well. Through the investigation of the research topic, we point some limitations of ensuring basic education and solutions to overcome those in the coming time.

Green consumption trends are changing the intention of consumers' choices and purchases. Ecological labels form the role of stimulating acts of purchasing environmentally friendly products and transmitting green product messages. Based on synthetic of intentional behavioral models and theory, this paper presents the results of an empirical study investigating the relationship between eco-label knowledge, consumer’s trust, perceived value, environmental concern, and consumer attitudes from one side and green purchase intention of agricultural products of Hanoi consumers from the other side. Correlation and path analysis are applied to analyze the data collected from the questionnaire survey in Hanoi, Vietnam from December 2018 to March 2019. The analytical results reveal the significant impact of perceived value and environmental concern on consumer attitude which leads to higher green purchase intention. This study helps to clarify new marketing forms through eco-labels, propose management solutions to governments and businesses in such developing countries as Vietnam.