Small industries tend to achieve marketing performance harder than their bigger counterparts, constrained by limited resources when compared to large businesses, especially during the Covid-19 pandemic. These constraints seem to still be relatively difficult to find a way out and result in low marketing performance including small industries in Denpasar. The purpose of the study is to explain the influence of entrepreneurial personality on marketing performance and to investigate the role of digitalization of marketing as a moderation of the influence of entrepreneurial personality on the marketing performance of small industries in Denpasar. The subject of the study was a small industry in Denpasar, represented by the owner / manager as a source. The sample size was set at 150 respondents. Analysis techniques use Moderated Regression Analysis (MRA). The results found that entrepreneurial personality has a significant influence on marketing performance, and digitalization of marketing acts as a quasi-moderation of the influence of entrepreneurial personality on the marketing performance. Small industries should be more active in exploring paid online media since it has a wider reach, such as existing market places or utilizing government-provided facilities, be careful about setting production targets and setting targets for special forces on marketing performance.

This study aims to investigate the moderating effect of enterprise risk management on the relationship between the board of directors’ effectiveness on accounting and market performance in Jordan. The current study uses panel data of 684 firm-year observations, employed regression analysis and analysis of annual reports of 76 listed companies on the Amman stock exchange (ASE) from 2009 to 2017 covering 9 years. The findings of the hierarchical regression analysis showed that the enterprise risk management has a significant positive moderating effect on the relationship between the board of directors’ effectiveness on accounting and market performance in Jordan. The findings reveal that enterprise risk management positively moderated the relationship between board of directors’ effectiveness on Return on Assets, Return on Equity, and Tobin’s Q. It also moderated the interaction of board of directors’ effectiveness intercept enterprise risk management on Return on Assets and Return on Equity, which were found positive and significant. The findings of this paper can provide crucial conclusions and recommendations that clarify the relationship between the board of directors’ effectiveness and the accounting and market performance in Jordan and the moderate impact of the enterprise risk management.

This study aims to investigate the effect of digital marketing, social media marketing and electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand equity. A quantitative research approach was used to achieve the research objectives. The data was collected from a sample consisting of 254 online shoppers of IKEA Jordan. By using a random sampling technique, the data was collected through an electronic questionnaire. Statistical analyses were conducted such as data normality and scale reliability by using IBM SPSS 21 software, followed by measurement model and hypothesis testing by using Smart PLS3 software. The results assessed the validity of the measurement model, structural model as well moderation analysis that was conducted based on the study objectives. The findings confirmed the assumptions which stated the digital marketing had a positive significant effect on purchase intention, and the moderating effect of brand equity revealed a significant effect. The study has contributed to the existing literature by providing future research suggestions and directions linked to this topic in the context of Jordan social media marketing and shopping.

Bug tracking systems are standard repositories that preserve a large number of uncovered bugs. Once a bug is reported in these repositories, developers search for appropriate changes to fix the bug. However, discovering the changes that can fix the bugs has a negative influence on the schedule and cost of projects. Mainly, fixing bugs could be done by performing some other maintenance changes. In this work, we study and examine the role of adaptive maintenance in the context of API-migration during bug fixing activities through a case study on KOffice, Extragear/graphics, and Open Scene Graph projects. Our goal is to direct developers towards potential bugs early in development which are more likely to be fixed by performing adaptive changes as opposed to other maintenance tasks. We examined the reports of fixed bugs from the bug tracking systems of the studied projects, then we explored several factors related to variant dimensions of the reports and their relevant version history commits, in order to evaluate their effectiveness to decide whether a bug is likely to be fixed by adaptive changes. Our case study results show that bug residency time, textual contents of the report, the component that the bug was found in, and reporter/commenter experience show significant differences between the bugs that are fixed by adaptive changes and other fixed bugs.

This study investigates the application of the technology acceptance model (TAM) on the digital payment using social media platforms with the extended inclusion of perceived ease of use, perceived security, perceived usefulness, and trust in enhancing consumer behavioral intention. This work has surveyed 250 consumer films on the digital social media platform. Data collection used a questionnaire designed with a five-point Likert scale. The questionnaire was created using a Google Form, and questionnaire distribution was performed by sending the link through social media to the respondents. As many as 300 questionnaires were distributed, and 258 questionnaires were considered valid for further analysis. Data analysis used smartPLS software version 3.0. The result revealed that nine hypotheses were empirically supported while the others two were not supported. Perceived security directly affects trust and consumer behavioral intention. Perceived ease of use directly affects perceived usefulness and consumer behavioral intention. Perceived security indirectly influences consumer behavioral intention through trust and perceived usefulness. Furthermore, perceived usefulness directly affects trust and consumer behavioral intention. Besides, trust directly affects consumer behavioral intentions. Perceived ease of use indirectly affects behavioral intention through perceived usefulness. Moreover, perceived security affects consumer behavioral intentions indirectly through trust. Perceived ease of use influences perceived usefulness. However, perceived usefulness did not indirectly influence behavioral intention through trust. Finally, perceived ease of use did not affect consumer behavioral intention through perceived usefulness and trust. These findings extended the application of the technology acceptance model in using digital payment platforms in Indonesia. These findings reinforced current research on user adoption of new technology. Furthermore, this result provides a managerial implication for digital payment platforms providers to improve consumer behavioral intentions.

The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study incorporated the facilitating conditions, customer experience and brand loyalty that influence the utilization of social media marketing that further develop the consumer-based brand equity. The restaurants are an important element of the hospitality sector in UAE and important due to the huge number of visitors. Therefore, the importance of social media marketing becomes more evident due to effective approaches in attracting the customers remotely. The collected data was analyzed on Smart-PLS and results depict that facilitating conditions, customer experience and brand loyalty influence social media marketing and consumer-based brand equity. However, the mediating role of social media marketing remained insignificant.

This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale worldwide specifically. In addition, Due to Covid19 pandemic era, the need for online applications has increased dramatically to avoid the physical contact. The study contributes to the body of knowledge by explaining the role of social media marketing, its compatibility and ease of use to predict the attitude towards adoption that further influences the marketing performance. The study reported that social media marketing efforts, the compatibility of online applications and perceived ease of use influence the attitude towards the adoption of social networking sites significantly, moreover the marketing performance is influenced by inclined attitude of adoption network related applications.

The objectives of this paper was to explain the effect of the variables trust, PBC, subjective norm, perceived quality, and re-usage intention on attitude and re-usage intention. This study's population consisted of Indonesians who visited the COVID-19 website to learn more about the progress of COVID-19. With the purposive sampling strategy, the sample size was as large as 238 participants. Path Analysis with the SEM-PLS approach was employed as the analytical technique. The findings revealed that trust, subjective norm, and perceived quality all had a positive and significant effect on attitudes when using the COVID-19 website, although PBC had a favorable but small effect. Furthermore, attitude influences intention to use in a positive and significant way.

Broadening the approval and usage of technology to study online education is not a novel study subject, and several researchers have addressed it. However, the production of a systematic Technology acceptance model capable of examining online education adoption in the current Covid-19 is seen as a vital research path. Literature research was conducted to evaluate the most used external influences of innovation adoption regarding online learning acceptance. The search revealed that computer self-efficacy, corona apprehension, perceived ease of use, and perceived usefulness are the external factors for technology acceptance. The purpose of this paper is to investigate the variables that online education programs' approval among students can influence. 185 students from Jordan's Al-Zaytoonah University and Applied Science Private University participated in the online research. The online questionnaire system in this report was analyzed using SmartPLS tools. According to the findings, perceived usefulness, behavioral intent of use, self-efficacy, and Corona fear all positively affect the adoption of online education programs. The findings of this study were used as a required input in the latest online education interactive analytical production that was used extensively during the pandemic.

As part of their corporate social responsibility (CSR) and sustainable products, many big players in the industry have now reduced plastic through the design, manufacturing and packaging of products and their ultimate disposal. This paper investigates the direct and indirect relationships between awareness, trust, and brand preference on purchase intention in green marketing. Based on a review of the literature, a series of hypotheses are derived and tested using regression analysis. The research employs an online survey-based method to test a theoretically grounded set of proposed hypotheses. The data were collected from 348 young adults living in Jakarta, Indonesia. The results show that green awareness does not influence purchase intention directly. On the other hand, the indirect effect of green awareness through green brand preference on purchase intention was greater compared with the indirect effect through green trust. Therefore, this study draws attention to the importance of green brand preference and green trust on purchase intention. Given that the consumption of organic products has the potential to elicit awareness, trust, and preference of eco-friendly consumers, these findings have significant management implications for corporate managers when considering the production of organic commodities.