The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cross-sectional data were collected by 450 respondents including the people as customers, and the managerial staff of the different well-reputed organizations in the United Arab Emirates (UAE). The findings of this study highlight that there is a clear and strong relationship between digital marketing in developing public relations values, and modern businesses need this technique to develop equity and provide a distinct message about the vision and mission of the organization in the target market. The significance of this study is it addresses the theoretical gap in the literature, and the practical gap in business practices by providing the insight to utilize digital marketing not only for the promotion of products and services but could be used to promote public relation values.

Word of Mouth also works as a primary determinant of people's positive attitude towards online shopping and retailers. Notably, people are more likely to spend online shopping if they trust online retailers. This study also focuses on the online retail industry in the United Arab Emirates. The Item Response Theory primarily supports the conceptual model of the current research. We employed a cross-sectional design and selected a sample of n= 304 online consumers. Results revealed that the relationships between Positive Word of Mouth, Brand Image, and Causal Attributions are strongly validated (p> 0.000). Besides, the relationships between. Product Quality, Brand Image, and Causal Attributions are also affirmed with the path value at 1.014 and significance value at p> 0.000. Moreover, we also found a potentially significant relationship between Positive Word of Mouth and Product Quality p> 0.000). We also affirmed that the relationship between Brand Image and Causal Attribution is also validated with the significance values at p> 0.000. Lastly, the proposed relationships between we proposed a significant relationship are also validated (p> 0.000). Thus, we conclude that, today, when competition is increasing day by day, it is crucial to examine the consumer psychology that may highlight our several factors as done by the Item Response Theory. Further, we have discussed the study limitations and contributions accordingly.

This paper aims to explore the intentions to use FinTech and its important role in the banking industry in Jordan. Accordingly, this study analyzes the nature of the relationship between intention to use financial technology and each of: Processing Unit (PU) perceived usefulness, social impact (SI), customer’s trust (TRU) and perceived ease of use (PEU). Previous research related to financial technology is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success. Therefore, the main contribution of this research is to fill the gap in previous research related to financial technology that is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success. Results show a positive relation between intention to use financial technology and Processing Unit (PU), social impact (SI), customer’s trust (TRU) and perceived ease of use (PEU). The main contribution of this research is to fill the gap in previous research related to financial technology that is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success.

The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, and touch factors on customer satisfaction and loyalty. For this purpose, data were collected from the respondents of restaurants in the UAE in the form of survey questionnaires. A convenience sampling technique was adopted for this purpose. The usable response rate from the data collected was 75.78%. For the analysis of the data gathered PLS-SEM was used for which smart PLS was used as the tool to examine the data. The findings of the study revealed that visual factors play a very important role in developing customer satisfaction and loyalty. The same was the findings regarding the positive role of the other two sensory factors. Moreover, the mediating role of customer satisfaction was also confirmed in the present study. The gaps filled by the study are mentioned and discussed. These results can be used by academicians and policymakers as well.

Transforming from digitalization to digitization brings many new technologies to restructure our life and life routines. In today’s competitive world, internet infrastructures and banking industries are counted as integral components for online shopping and commercial transactions. As because, disclosure of online transactions has been allowed through internet media, that would enhance the availability of electronic payment systems. Further, this study aims to explore and investigate the relationship and impact of electronic payment methods on the sales growth with the mediating role of online shopping by targeting UAE banking Industry. This study followed the quantitative approach and a correlational design. The empirical data were collected through a survey designed on a 5-point Likert scale, 217 valid questionnaires were sent to all participants (i.e., top managers, middle managers and technicians) via emails. Different statistical analyses were performed in this study. The results of the study showed high internal consistency among the study variables as Cronbach’s Alpha values ranged from .873 to .855. Further, this study highlighted the significant relationship and direct impact between online shopping and sales growth. Meanwhile, indirect impact was confirmed by the results between online shopping and sales growth through e-payment. In this regard, results can help to identify the impact of e-payment on sales growth through online shopping and also provide advantage for this and many other similar organizational studies.

This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structural Equation Modeling (SEM). The method of selecting the sample uses the purposive sampling methods. The study uses data based on questionnaires to 338 SMEs respondents in Madura, Indonesia. The results of data analysis show that the digital marketing had a positive and significant effect on the marketing performance, the digital orientation had a positive and significant effect on the marketing performance, marketing capabilities had a positive and significant effect on the marketing performance and information technology capabilities had a positive and significant effect on the marketing performance. The theoretical implication of the research is that it finds additional knowledge of marketing strategy in the field of small medium enterprise. Then, marketing management by integrating marketing capabilities and information technology to optimize digital marketing on SMEs marketing performance.

One of the most used social media platforms is TikTok, which is widely and increasingly used due to the short-video interactive music. Very few studies about why people prefer to use TikTok applications were carried out. Therefore, the objective of the current research is to examine the effect of perceived usefulness, perceived ease of use, perceived enjoyment, sense of belonging, and user-generated content on the adoption of TikTok application, using the TAM model. Quantitative research has been applied as a methodological approach and was successfully carried out through an online survey, gathering a total of 255 filled surveys to test the applicability of the developed research model. The results show that the user-generated content has the highest significant positive influence on the intention to use TikTok. Followed by the perceived enjoyment, then the sense of belonging, the perceived ease of use, and the perceived usefulness, consequently. Also, results show that the independent variables explain 47.8% of the variance in the intention to use TikTok. Finally, to assure the generalizability of the study results the study recommends conducting further research in different countries and communities.

Website is a helpful interactive tool between universities and students. Innovating and improving the website quality creates students’ brand trust and satisfaction with the university. This study demonstrates the relationship between a university’s website quality, brand trust, and student satisfaction. The research data are collected by quota sampling with 402 senior students studying at universities in Vietnam. Using the structural equation modeling (SEM), the research result shows that the university’s website quality positively affects brand trust and student satisfaction. Besides, brand trust positively impacts on student satisfaction with the university.

For the development of technologies and networks that have been evolving and expanding day by day. In this generation, these facilities allow users to interact more efficiently. Safety is therefore very important to consider preserving the network and database and the need to detect a potential attack before an attack occurs. Network security has become the main issue, particularly in the industries, and there are many techniques to be used to protect network systems. One of them is called Honeypot, a software that is used to detect unauthorized misuse of information systems and to evaluate the actions and behavior of the attacker. Honeypot is, in other words, a trap for any attackers to log in to the network. If the behavior of these attackers is detected, the information will be used to improve network security. Using Honeypot does not cause attackers to notice they are being detected. This research is primarily focused on Honeypot, which is a ground-breaking new technology that has the potential to provide security communities with protection and how it is important for its use to enhance the network security framework.

Web based shopping has been the quickest developing channel of looking for over 10 years with deals developing at a yearly pace of 25%. One review connected properties of a site to drive purchasing conduct. Given the quick development of web-based shopping and the qualities of web-based shopping that energizes drive purchasing (for example open every minute of every day), drive purchasing on the web is probably going to be pervasive. Accordingly, this study plans to investigate the effects of site credits and persuasive variables on internet-based motivation purchasing. A self-directed poll was utilized to gather information for this review. The 400 respondents, in line with the required sample size, were people who have online buying experience in Thailand. The data analysis method is Structural Equation Modelling (SEM). The results of the study revealed that influence of web site attributes has a positive relationship with motivation factors. Moreover, motivation factors have a positive relationship with online impulse buying. Additionally, two components of motivation factors which are utilitarian and hedonic motivations, mediate the relationship between web site attributes and online impulse buying.