The study examines how Instagram interactions impact customer response in the restaurant context using the Stimulus-Organism-Response (SOR) framework. It explores how interactions on Instagram influence customers' intention to visit a restaurant, online engagement (OEG), and customer involvement (CI). The study highlights the significance of Instagram as a platform for effective interaction and relationship-building with customers, emphasizing its role in the hospitality industry. The study focuses on restaurant pages on Instagram, utilizing structural equation modeling to analyze data from a sample of 242 Instagram users in Turkey who are restaurant customers. The findings reveal that social media (SM) interactions are positively and significantly related to OEG, CI, and visit intention (VI). Furthermore, the results suggest that OEG and CI mediate the relationship between social media interactions (SMI) and VI, supporting the hypotheses concerning the indirect relationships between these variables. This research contributes to understanding SM dynamics and provides insights for restaurant marketers to enhance customer engagement and drive business growth.

This research aims to analyze the sustainability challenges in small and medium-scale enterprises in Indonesia, focusing on marketing orientation, social media marketing, and three domains of business performance, namely economic, social and environmental aspects. Data from 238 respondents in Pekalongan, Central Java Province, Indonesia, were analyzed using the SEM-PLS method. These findings support six hypotheses revealing the impact of marketing orientation on various aspects of business performance (economic/social/environmental) and the influence of social media marketing on economic, environmental, and social dimensions. The results have significant implications for SMEs in Indonesia. The findings highlight the need for improvement in sustainability practices, such as increasing alignment between marketing orientation and social media marketing strategies.

The aim of this study is to identify the impact of live stream marketing on consumer trust. Data was collected using a questionnaire developed based on prior works and administered electronically to consumers who use live stream marketing before making their purchasing decisions in Saudi Arabia. A total of 350 responses were used for data analysis purposes, which was carried out via SmartPLS 4.0 software. The findings of the study demonstrate a significant and positive impact of live stream marketing as conceptualized in terms of five dimensions (information, attractiveness, entertainment, expert, and social interaction) on consumer trust. In accordance with the research's findings, researchers advise live stream marketers to learn everything they can about the things they are selling because doing so will enable customers to make well-informed choices.

The COVID-19 pandemic has led to different health outcomes, including long COVID (LCo) and mental health (MH) disorders, impacting millions globally. To enable early healthcare diagnosis, including the prediction of MH conditions and LCo, various research studies have utilized machine learning (ML) techniques. However, there is still a gap in understanding the mental health of recovered COVID-19 patients with long COVID using ML techniques. This study aims to bridge this gap by developing and evaluating ML models, including support vector machine, multilayer perceptron (MLP), k-nearest neighbor, gradient boosting, voting classifier, and extreme gradient boosting, tailored for mental health and long COVID datasets from recovered COVID-19 patients. Additionally, feature selection methods, e.g., Recursive Feature Elimination (RFE) and Extra Trees (ET), and optimized models with hyper-parameter tuning will be employed. Our experiments utilize the dataset of recovered COVID-19 patients. Among these ML models, the MLP with ET-based features achieved the highest accuracy and AUC scores in this dataset, with 1.00 and 0.97 ± 0.02, respectively. The research reveals the high prevalence and risk factors of mental health disorders and long COVID from the dataset. These findings will contribute to personalized healthcare strategies for individuals navigating the complexities of post-COVID-19 recovery, integrating machine learning insights into mental health and long COVID support.

Globalization entails manufacturing companies improving their competitiveness to be superior to competitors. This study investigates the role of ERP implementation in improving business performance through supply chain integration, external supply chain integration, and flexibility. The research surveyed manufacturing companies that were implementing ERP technology adequately. Data was collected from 99 manufacturing companies in East Java that have implemented ERP. The study used judgmental sampling with criteria for employees who have worked for two years and permanent employees and have a role as a critical user or end user of one of the ERP modules in the company department. Data analysis used SmartPLS software version 4.0. The results showed that ERP implementation enhances internal supply chain integration by 0.708, external supply chain integration by 0.491, and supply chain flexibility by 0.244. By responding quickly to interdepartmental needs and integrating systems between functions, internal supply chain integration affects external supply chain integration by 0.373, supply chain flexibility by 0.249, and business performance by 0.196. External supply chain integration affects supply chain flexibility by 0.445 and performance by 0.360. Moreover, supply chain flexibility, described by the flexibility of employee working hours as needed, on-time product delivery, and production processes, impacted business performance by 0.378. The study results provide practical contributions for corporate information technology managers to invest in upgrading ERP software and hardware to maintain integration with a single database in making quick and appropriate decisions. A theoretical contribution to increase competitiveness with supply chain strategy and technology integration.

Human resources that are of high quality create a competitive advantage for companies, thus Human Resource Management (HRM) and High-Performance Work Systems (HPWS) that are good become key success factors that need to be considered by every company. This study aims to investigate the influence of Human Resource Management (HRM) and High-Performance Work Systems (HPWS) on Information Technology (IT) Performance and Competitive Advantage of a company. The method used in this study is a quantitative approach with a questionnaire as the data collection method. The research sample consisted of 191 supervisors, managers, and executives of manufacturing companies located in Medan, Indonesia. Data analysis was conducted using SmartPLS 4.0 software. The results showed that Human Resource Management significantly affects IT Performance but does not directly affect Competitive Advantage. Meanwhile, HPWS Capability does not affect IT Performance but significantly affects Competitive Advantage. IT Performance significantly affects Competitive Advantage. IT Performance also mediates the relationship between Human Resource Management and Competitive Advantage. However, it is not significant in mediating the relationship between HPWS Capability and Competitive Advantage. These findings underscore that Human Resource Management (HRM) and High-Performance Work Systems (HPWS) play pivotal roles in shaping Information Technology (IT) performance and competitive advantage within companies, thus impacting the overall success and sustainability of companies.

This research investigates how social media content marketing impacts customer engagement and it gives more weight to consumer cognition as an intermediary means. According to the study, digital communication has transformed significantly in our modern era, from simple communicative and content-sharing platforms to social media networks evolved into major marketing platforms. Organizations now fundamentally bring about transformations in their interaction with consumers depending on how they choose to use these public forums. As well, this paper begins to provide a comprehensive review of the social media content marketing literature, with topics such as augmented reality, credibility of content, user-generated content, and customer perceptions. The paper has a survey sample of 350 managers from relevant organizations, selected to provide a broad representative range across fields and industries. This study, under the Technology Acceptance Model, aims to understand better, how consumers accept and employ social media content marketing. Research questions to be addressed in this forthcoming paper include an investigation into how consumer belief serves to mediate the relation between social media content marketing and customer engagement Additionally, it aims to investigate the extent to which consumer cognition intervenes in this link, and whether consumers' beliefs moderate results of an interaction with social media platform contents source (such as reading a blog or watching a video). With this theoretical framework and the related literature, the project aims to provide significant insights and make a more successful marketing practice.

Regulators and recent academics are now paying attention to digital marketing because it has become a complete marketing resource that might propel a firm toward success. As a result, the current study explores the impact of several digital advertising channels, including mobile, e-mail, and digital retargeting, on customer purchasing behavior in the Information Technology (IT) business in the UAE. The current research also examines the moderating effects of marketing tactics at the intersection of mobile advertising, digital retargeting, e-mail marketing, and customer purchasing choices in the IT sector of the UAE. To collect data for this study quantitatively, questionnaires were employed to solicit information from respondents, which was then analyzed using smart-PLS. The findings showed that digital retargeting, mobile, and e-mail marketing positively affect customer purchasing behavior in the UAE's IT sector. The results also demonstrated that marketing tactics drastically reduced the associations between mobile, e-mail, and consumer purchasing decisions in the UAE's IT sector. This study gave policymakers recommendations on better focusing on digital advertising, which could boost the organization's success.

In the ever-evolving landscape of supply chain management, the quest for efficiency has become paramount. This abstract explores a groundbreaking solution that combines the power of permissioned blockchain technology with innovative data reduction strategies to redefine how supply chains operate. Traditional supply chain systems often grapple with data overload, causing delays, inaccuracies, and operational inefficiencies. However, this abstract presents a promising approach that unleashes efficiency by harnessing the capabilities of a permissioned blockchain. Through data reduction techniques tailored to the needs of supply chain management, this approach streamlines the flow of information while maintaining security and trust among participants. This paper seeks into the technical foundations of permissioned blockchains, highlighting their suitability for supply applications where confidentiality and controlled access are imperative. Furthermore, it examines various data reduction methodologies, emphasizing their role in minimizing redundant data, optimizing communication, and enabling real-time decision-making. The impact of this innovative approach on supply chain stakeholders is profound. It reduces data related bottlenecks, enhances transparencies, and fosters collaboration among participants. Additionally, it provides a scalable framework adaptable to diverse supply chain ecosystems. As supply chain efficiency becomes increasingly important in our interconnected world, this permissioned blockchain-driven data reduction strategy offers a compelling vision for the future. It promises to unlock a new era of streamlined operations, cost savings, and improved customer satisfaction, ultimately shaping the next generation of supply chain management.

The main objective of this research was to find out how well cloud computing works for teaching kids in the early grades to think critically. Participants in the study were a group of early childhood students from schools in the Mafraq Governorate. The duration of the trial was set at one month. Sixty students participated in the study; thirty were randomly assigned to the experimental group and thirty to the control group. Following the intervention, the experimental group performed better than the control group on tests measuring reasoning, interpretation, analysis, and assessment skills. Both in the follow-up assessment and in the time immediately after the intervention, the experimental group and the control group did not vary from one another in terms of critical thinking skill scores.