The main objective of the current study is to investigate the impact of supplier relationship management and manufacturing flow management practices on the financial performance. Additionally, the study examines the mediating role of competitive advantage in the relationship between supplier relationship management and manufacturing flow management practices and financial performance. The firm’s growth is considered to have a significant influence by managing the supply base only rather than the complete performance. The important role of supply chain management has pointed out the requirement of the firm to efficiently develop the supply chain to get the maximum result in terms of its performance and business outcome. The production procedures include many functions inside the company and the further period of the producer in the supply chain. However, it depends upon the whole supply chain to develop a procedure of easy and all possible product movement, the same case occurred to gain the desirable flexibility.

The aim of the current study is to examine the effects of competitive advantage and digital marketing on tourism business performance (BP). The indirect effect of supply chain management (SCM) is also considered by the current study. Quantitative research approach is used and data collection is made through a survey instrument. 225 responses were received and used in data analysis to examine the relationship between variables. Five direct effect hypotheses and two indirect effect hypotheses are tested in this study. Smart PLS is used to test the direct and indirect relationship. It is found that; competitive advantage has a positive effect on BP. It also has a positive effect on SCM. Furthermore, digital marketing has a positive effect on BP. Similarly, digital marketing has a positive effect on SCM. Additionally, SCM is a mediating variable between competitive advantage and BP of the tourism industry.

This paper aims to examine what factor relevancy influences consumers’ preference to use online food delivery platforms in Thailand. Further, it investigates consumers' behavior during the covid-19 pandemic. A questionnaire was used to examine a sample of 400 Thai consumers who were using online food delivery platforms. Collected data were analyzed using a statistical package program in 3 steps: Confirmatory factor analysis, path analysis, structural equation model analysis (SEM). Thai consumers increasingly used food delivery on online platforms during the covid-19 epidemic. The study also found that the platform's ease of use, the food delivery service fees, offers or privileges, and payment security on online food delivery platforms influenced consumers’ future use of online food delivery platforms. The food delivery service fees are the most influential factor in using online food delivery platforms. Future research can explore the role of using online food delivery platforms and their impact on the online food delivery platforms. Online food delivery platform providers should lower their service fees, always be implementing new promotions, provide various coupon codes, and create games so that consumers can win prizes. The online food delivery platform providers need to develop consumer trust, ensure that payments are secure, and enhance the ease of use of their platforms. This study contributes to the emerging literature related to online food delivery platforms by studying the relevancy factor that influences consumers’ preference to use online food delivery platforms, which are critical for the success of any online food delivery platform provider.

This article analyses how innovative management methods including collaborative networks, digital marketing, service quality, and supply chain management can bring increased potential performance for cultural tourism in the northeast of Thailand. To reveal the preconditions and factors like innovative management, service quality, digital marketing, and supply chain management that enable cultural tourism performance in Thailand's northeast, a survey was done utilizing a questionnaire and a simple random approach with key informants such as tourists. The findings imply that encouraging performance is dependent on innovative management, service quality, digital marketing, and supply chain management in cultural tourism.

The research aims to conceptualize and examine the antecedents and consequences of brand innovation in online food delivery services. The conceptual framework of the study was developed from the consumer-based approach. A questionnaire was used to collect data from 562 consumers who used food ordering applications within Bangkok and metropolitan areas in Thailand. The measurement and structural models were analyzed with Structural Equation Modeling (SEM). The results of the study demonstrated that brand image and customer experience quality are classified as the antecedents influencing brand innovation and brand equity as the consequence of brand innovation. This research contributes to the body of knowledge in the theory of brand management and customer relationship management (CRM).

The current study purpose is to investigate the effect of service innovation, corporate image, and human capital strategy and customer loyalty on performance for small and micro community enterprise of rice products in central northeast Thailand. For this objective, researchers applied the quantitative research approach and used the cross sectional research design. To obtain data, the researchers distributed questionnaires directly and online to respondents which were small and micro community enterprise of rice products in central northeast Thailand for 1 month from the beginning of September and obtained valid answers totaling 320 responses, which then we chose to be the sample in this study. The Structural Equation Modeling (SEM) results show that corporate image had a positive and significant relationship with the human capital strategy. In the same vein, the customer loyalty had also a positive and significant relationship with the humane capital strategy. Further findings show that service innovation had also a positive and significant relationship with the human capital strategy. Moreover, service innovation, corporate image, customer loyalty had also a positive and significant relationship with the business performance. On the other hand, human capital strategy had also a positive and significant relationship with the business performance. Based on these findings, the current study could provide researchers and policy makers to know about the importance of all predictors to increase their business performance.

Due to the slowdown of the world economy, the growth of the world's automobile manufacturing industry has declined. As a result, the production rate of automotive parts tends to decrease as well. The objective of this study was to investigate the guidelines for managing the automotive parts manufacturing for sustainable success. The study was conducted qualitatively and quantitatively. The results of the study revealed four components of the management of the automotive parts manufacturing industry; namely, 1) development of servitization, 2) development of organization, 3) development of labor skill, and 4) development of technology. As for the analysis of the second-order confirmatory factor model developed, it was found that the model passed the assessment criteria and was consistent with the empirical data.

The objective of this study is to examine the role of tangible resources and operational performance (OP) in the financial performance (FP). This study examined the relationship between tangible resources, OP, supply chain, profitability and sustainable FP. Furthermore, this study examined the mediation effect of supply chain and profitability. Indonesian electronic companies were selected in the current study for data collection. Therefore, the population is grounded on the Indonesian electronic companies and data were collected from the employees of these companies. 600 questionnaires were used in this study for data collection and 350 questionnaires were returned to analyze the data. Data analysis was carried out through Structural Equation Modeling (SEM). Results of the study highlighted that resources are the major role in FP. Particularly, the tangible resources of the company are vital to enhance the performance in financial terms. Tangible resources have a positive effect on OP, supply chain and profitability. Furthermore, OP has a positive effect on supply chain and profitability which further increases the FP.

The research study was carried out to investigate the actual business performance model in herbal medicine business in Thailand. The conceptual framework was developed from resource-based theory of herbal medicine community enterprise, and other contemporaneous research in herbal medicine business performance. Accordingly, the study considered the importance of the factors of marketing channel, competitive advantage, logistics integration and innovative management. In this direction, the study employed a quantitative research approach. Questionnaire was used for data collection. Data were collected from 340 entrepreneurs of herbal community enterprise. Finally, data were analyzed using structural equation modeling (SEM) to examine the actual herbal business performance of the organizations studied through all operational links in the marketing channel, competitive advantage, logistics integration and innovative management. Results of the study found that marketing channels had a positive effect on herbal business performance. Competitive advantage also had a positive effect on herbal business performance. Furthermore, logistics performance had a positive effect on herbal business performance. Finally, similar results were found in case of innovative management which shows the positive effect on herbal business performance.

The objective of this study was to examine the role of sustainable human resources management (HRM) in supply chain, profitability and resource utilization. The mediating role of operational accuracy was also examined. Finally, the relationship between sustainable HRM, operational accuracy, supply chain, profitability and resource utilization were also examined. The relationship was investigated among the cement manufacturing companies and cement manufacturing companies of Indonesian were selected for the purpose of this study. Finally, data were collected from the Indonesian companies and employees of these companies were the respondents of the study. Finally, 450 questionnaires were distributed among the cement manufacturing companies. The results of the study show that sustainable HRM has a major role to increase operational accuracy. Sustainable HRM practices had a positive effect on supply chain, profitability and resource utilization. Moreover, operational accuracy maintained a positive role to enhance supply chain, profitability and resource utilization among the cement manufacturing companies. Moreover, sustainable HRM showed positive role in operational accuracy and operational accuracy showed positive role to enhance supply chain, profitability and resource utilization.