The objective of the research was to determine if there is an influence of i-deals on the retention of human talent in the health networks of Satipo, Peru. The study was carried out from a quantitative approach, with a correlational-non-experimental-translational design. A questionnaire was administered to 308 workers who negotiated one or more idiosyncratic agreements between December 2023 and February 2024. Using the structural equation model, it was obtained that the i-deals of work content (i-TC) and development (i-D) have a higher level of influence on the retention of human talent (p <0.05), generating a high commitment to the organization; based on the appropriate job assignment to employees according to technical and soft skills, and aligned with their personal interests. On the other hand, flexibility (i-F) and financial (i-FI) i-deals do not influence the retention of human talent, because the remuneration is not aligned with the required professional skills. It is concluded that for the public health sector, employees prefer to have autonomy in the way they perform their work, opportunities for professional specialization rather than financial incentives.

The objective of this research was to evaluate the effects of public debt sustainability on economic growth in the period 2000-2021 and establish a new optimal debt level that does not affect Peru's economic growth. The general method used to determine this effect was the hypothetical deductive method with a non-experimental and longitudinal trend design, because the data to be analyzed are variations that have occurred over time; the VAR (vector autoregressive) model was used as a specific method, because the evidence was insufficient to consider the simultaneity between the reactions of the variables to propose an SVAR model. Data were collected from economic portals such as the Ministry of Economy and Finance (MEF), as well as the Central Reserve Bank of Peru (BCRP). The estimated sample size was 88 observations representing all quarters from 2000 to 2021. As a result of the econometric regression, the impact of the level of public debt on economic growth is positive, since a one-unit increase in the percentage of public debt will increase the variation of GDP by almost 1.1%. Regarding the debt level forecast and according to the projection made, it was determined that the new debt level that does not affect the sustainability of public finances or the long-term economic growth of the Peruvian economy should be 38% of GDP.

The aim of this study was to determine the effectiveness of psychometric tests in the selection of personnel in retail sector jobs. The study used the scientific deductive method of explanatory level, with non-experimental design on companies in the retail sector in the region of Junín, Peru. The most relevant psychometric tests in the study was the interview whose intention was to go into the life of the interviewee ensuring, suggestions, opinions and behavioral attitudes, knowledge tests to assess the capabilities and skills of the candidate and finally personality tests that allow to know the working relationship, performance, satisfaction and staff turnover. The results generated through structural equations, show that the interview, positively influences the selection of personnel (p≤0.05). In relation to knowledge tests based on IQ, the results reveal that it had a positive impact on personnel selection (p≤0.05). Finally, personality tests based on psychological traits, significantly influence in personnel selection (p≤0.05). The conclusion of the study indicates that the interview, knowledge tests and personality tests in the selection of personnel contribute to the efficiency of the human resources area, thus optimizing the resources of the organization.

Over the last few years, knowledge has become part of the operations, both at the productive and service level; being considered as an important resource in companies, since it can generate competitive advantage. The objective was to determine the relationship between the activities developed by the companies from Nonaka & Takeuchi's (1995) approach and the creation of qualitative and quantitative value in 150 micro-entrepreneurs from different sectors. Partial least squares regression technique was used for data analysis and the results showed a direct relationship between socialization, combination and internalization and value creation; on the other hand, the relationship between externalization and value creation was inverse. For all relationships the p-value ensured the significance of them; finally, the study proposes the generation of intra and inter-organizational relationships for the creation, dissemination and use of knowledge in companies.

The purpose of this research was to determine how cultural aspects or beliefs of agricultural producers such as collectivism, trust, formality in land titling and productive planning influence the associative work of agricultural productive chains. Considering that for many years productive chains have been promoted as a development alternative for small agricultural producers in the Mantaro Valley, they have received training services, technical assistance, market articulation, etc., but very few remain today. The applied and descriptive research was carried out from July 2016 to May 2017 with the participation of 383 agricultural producers from four provinces of the Mantaro Valley, Junín, Peru. The results obtained show that the factors of trust and productive planning directly influence the associative work, while the aspects of collectivism and formality do not influence.

The objective of this paper is to determine the impact of the variables of good corporate governance on profitability by equity of the banks of Peru during the period 2009-2018. The regression analysis of panel data was applied on a sample of 13 banks in Peru listed on the Lima Stock Exchange. Through an econometrics model it was obtained as a result that there was a significant direct relationship between the general meeting of shareholders and return on equity, which indicates that, the greater the integration of the General Meeting of shareholders in banking companies, the greater the profitability of equity for shareholders; which also shows that, the greater the transparency of information, the greater the profitability of equity for shareholders. This evidence provides beneficial information for supervisory authorities, stakeholders and academics.

The objective of this study was to determine the impact of internal marketing on the organizational commitment of employees in the retail sector. The method used was a quantitative correlational approach, at an explanatory level with a non-experimental design. The study sample consisted of 392 workers belonging to the retail sector. The results generated by structural equations show that specific relationships have p < 0.05, i.e. all the proposed hypotheses are accepted in the proposed correlation between internal marketing and the three types of organizational commitment, among them the affective commitment, which generates emotional ties between the employee and the organization, feeling proud to remain in the same linking the values and objectives of the same as their own goals, the commitment of permanence, which implies the risks involved in separating from the organization as well as the loss of all the benefits obtained and how these would be difficult to obtain if the employee were to leave the organization. Finally, the normative commitment, which arises when the employee perceives some kind of opportunity or special benefit in the organization, thus generating a bond of moral reciprocity, i.e. a bond of loyalty. The conclusion of the study is that the use of internal marketing for personnel selection is a fundamental tool for achieving acceptable levels of the three types of commitment mentioned above. This ensures the efficiency of the company both internally and externally, with long-term results.

The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru. The study was carried out from the quantitative approach, with a non-experimental correlational transactional research design. A questionnaire was applied to 228 parents between the ages of 30 and 50 who belong to an educational institution in the city of Concepción in Peru. Using the structural equations model, it was found that Content Marketing has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0.05). Regarding the Marketing of social networks, it was identified that it has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0, 05), because the media used by educational institutions are attractive to parents. It is concluded that Digital Marketing has a great impact on customer relationship management (CRM) in the educational sector of a city in central Peru.

This paper presents an empirical investigation to evaluate the impact of purchase, storage and inventory management on the production costs of materials supply management in the Peruvian paper industry. A linear regression model was used under the ordinary least squares method to determine the causal relationship between the provisioning of materials and production costs. It was concluded that the evaluation of the effect between the study variables was inversely proportional, that is, as the management of purchase, storage, and inventory in companies improve, the production costs may also be reduced.

The purpose of this research was to evaluate the degree of influence exercised by the Key Account Manager in the provisioning management in the main companies called Staple in Peru, during the events of COVID-19. The research was of type quantitative, cross-sectional and temporal, with a non-experimental design, using a multiple linear regression model and correlation analysis to determine the impact that exists between the variables. The data belongs to the Industrias San Miguel company, distributed in a weekly period from June 2019 to March 2021, which gives 88 observations. The results allow us to conclude that the Key Account Manager is an important manager of the supply of goods during the crisis caused by COVID-19 in staple companies.