There are many studies on the effectiveness by employing management systems and this paper tries to point out the critical components that embodied the obstacles on system deployment on the context of the emerging markets in Viet Nam. The study is conducted as an exploratory research project which uses a quantitative approach to gain insight and information of the businesses in question. The data was collected via a survey questionnaire derived from experts and focus groups. The findings of this study indicated the significant role of organizational factors such as employee participation and communication, demonstrating they were critical mediators in the given context. Upon completion of the research, we advanced the study of these factors that directly and indirectly affect the success of PMS implementation throughout the empirical approach on Vietnamese firms.

The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also identified the impacts of the five independent variables of tangibles, assurance, empathy, reliability and responsiveness and the intervening variables of perceived value and customer satisfaction on repurchase inten-tion. Quantitative research was conducted by questionnaire with 300 middle and small organizations in HCMC, with variety of statistical techniques; including factor analysis, multiple regression analyses and path analysis to find the relationship between independent and dependent variables. Based on the results, the study suggests the fact that a higher perceived value would lead to a higher customer satisfaction. When consumers feel satisfied with services, they feel the choice was correct, which increases the customer’s confidence and intention to repurchase the service in future.

Customer loyalty plays an important role for the success of aviation companies. Most airlines companies rec-ognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, it is essen-tial to evaluate determinants of Vietnamese frequent flyers related to loyalty toward American-based airlines like Delta Air Lines. The customer loyalty was impacted by service quality, brand image, perceived value, pric-ing policy, and customer satisfaction. A sample of 300 Vietnamese frequent flyers of Delta Air Lines was col-lected for this study. The primary data was analyzed with SPSS and AMOS. The results indicate that service quality had no impact on customer loyalty of Delta Air Lines frequent flyers in Vietnam while the rest variables maintained some effects. There were several limitations of this study such as sampling, questionnaires design, and data collection. This research also contributed implications for further studies about customer loyalty in aviation industry.

Higher education always draws mounting concerns from students who are about to seek for reliable institution to study further after graduating from high school. Since the days of increasing establishment of a variety of universities, students have many choices to consider. Noticeably, the number of universities using foreign curriculum is on a progressive rise, creating an upward trend for students who desire to study in an international environment in Vietnam. More money saving than studying abroad and living near family are of common triggers attributed for the strong appeal of this trend. Nonetheless, regardless of its advantages, the challenges in terms of language, culture, or curriculum when studying in those universities are posing an inquiry about the rate of student retention. Finally, limitations and mistakes are definitely inevitable in this study. Subsequent studies concerning about this issue are wished to have better performance. May this paper be a source of reference for those interested.

Nowadays, international visitors often use the Internet to find information and share their travel experiences on social networks. This action helps other travellers make their traveling plans easier. However, there has not been much research on the user's perception on the use of travel content. This study aims to develop a model to measure the impact of user's perception on user-generated tourism content and to use the SEM model to test the feasibility of the proposed model. Results show that the perceived usefulness (PU) indirectly influenced user-generated content through the following channels: electronic word of mouth (eWOM), attitudes of visitors when choosing destinations and attitudes when using media social communication. The paper also provides recommendations to stakeholders in order to improve the value of content which is generated by international visitors for the development of the Vietnamese tourism industry.

This paper aims to shed light on whether the Merger & Acquisition (M&A) among several cases create values for Vietnam small and medium enterprises (SMEs). Using 48 months of actual data to compare the pre- and post- merger performance, the study evaluates the impacts of the M&A on business performance collected from HOSE stock exchange website. The result shows that out of 11 chosen key performance indicators (KPIs) and those selected firms only we have 2 KPIs with better results while 6 KPIs do not change and 3 KPIs are even worse after the M&A. In addition, the finding indicated that very few actions were implemented and hence unsurprisingly, the M&A outcomes did not really match with firms’ original expectations. From the theory and the actual results of the analysis, the study provides a number of practical areas that companies should focus on to increase the chance of success for their M&A.