During the last few years, global fast fashion retailers have been penetrating Asian emerging markets and Vietnam is not an exception. This study explores both external and internal factors, contributing to the fashion-oriented impulse buying of Vietnamese millennials and then investigates the impact of these determinants on fashion-oriented impulse purchase. Both qualitative and quantitative approaches were conducted in the empirical study. It is found that emotion and hedonic value along with fashion involvement, sensory cues and in-store promotion respectively influence fast-fashion oriented impulse purchase. These findings help fast fashion retailers understand the impulse buying behavior of young Vietnamese consumers so that they can effectively elaborate retailing-mix strategy to boost the sales and thus sustainably grow the business.

This article aims to construct and empirically verify a model that demonstrates the association between social capital dimensions, knowledge sharing, and firm performance. For data collection, a questionnaire was delivered to medium and small enterprises across Ho Chi Minh City using convenience sampling. To verify the proposed relationships, the data collected from 543 middle and top managers of medium and small enterprises were then examined using Structural Equation Modelling. Overall, explicit and tacit knowledge sharing are fostered as a result of all social capital dimensions. In a similar vein, both types of knowledge sharing influence firm performance. The study proposes a guide as to how firms should achieve better performance by promoting social capital and knowledge sharing.

This article investigates the causal connection between social capital (SC), knowledge transfer, innovation and firm performance. Based on existing literature on social capital, we develop a research model showing that three dimensions of social capital, including network ties, trust and shared visions, have positive relationships with company performance via two mediators, namely knowledge transfer and innovation. Using a sample of 153 Vietnamese firms, including one to two respondents from each firm, our study applied structural equation modeling to confirm the hypotheses. The results show that all three dimensions of social capital were positively related to firm performance with knowledge transfer and innovation acting as mediators. Knowledge transfer and the company's innovation were found to have a strong as-sociation with each other. Academically, this paper offers an opportunity to investigate social capital in terms of other factors in one specific industry. Practically, our findings motivate firms to focus on improving knowledge transfer on both quantity and quality prospects to boost firm performance.