This study provides a comprehensive overview of the field of enhancing the customer-supplier relationship through big data technology and artificial intelligence (AI), reveals existing gaps and offers promising solutions for future research. SMART PLS-4 software was used to analyze the data collected, the results led to the existence of significant relationships between artificial intelligence and enhancing the relationship between the supplier and the customer (customer interaction, customer communication, customer participation, customer learning, customer experience, customer feedback). The study contributes to developing a conceptual model through the application of artificial intelligence in managing customer relationships with suppliers in the banking industry. The study contributes to developing a conceptual model through the application of artificial intelligence in managing customer relationships with suppliers in the banking industry setting. Which supports increasing knowledge in this field and helps managers develop appropriate strategies. This research is the first of its kind to organize and discuss the literature related to using artificial intelligence within the customer-supplier relationship management setting, which provides great importance to the process of using and developing artificial intelligence technology and understanding recent trends in how to develop customer–supplier relationships within the technology era.

In the rapidly evolving landscape of supply chain management, the advent of the metaverse presents a novel frontier with significant potential for enhancing operational effectiveness and excellence. This study aims to examine the effect of metaverse adoption on various dimensions of the supply chain, including resilience, agility, flexibility, and performance. Utilizing a quantitative research approach, the research analyzes survey data from a significant sample size of 737 organizations that have adopted metaverse technology into their supply chain operations. The employment of partial least squares structural equation modeling (PLS-SEM) offers a comprehensive understanding of the metaverse's role in enhancing the dynamism and efficiency of supply chains. This study contributes to the emerging field of digital transformation in supply chain management by providing empirical evidence on the effectiveness of metaverse technology. It bridges the gap in literature regarding the practical application of advanced digital solutions in enhancing supply chain operations and sets a foundation for future research in this area.

Recently, there have been a growing number of articles focusing on the benefits of adopting e-SCM systems and the value of such systems in supply chain performance. However, less academic research was devoted to understanding factors affecting the adoption intention of such systems. This study uses the technology, organization, and environment (TOE) framework to examine factors that affect the adoption of e-SCM systems in Jordan, where limited research has been conducted in this country. Through an online survey filled by 251 participants via the LinkedIn website, the study shows that perceived relative advantage, financial resources, employee competency, top management support, competitive pressures, and customer pressure positively impact the adoption intention of e-SCM systems. The findings confirm the association between variables embedded in the TOE framework and the adoption intention of innovative supply chain systems and solutions and support earlier findings. According to the study findings, e-SCM systems providers should focus on the relative advantage these systems offer to increase the likelihood of their adoption.

This research aims to assess the impact of lean and agile operational strategies on improving order winners in the food service industry in the UAE. Research disclosed a few attributes with a dimensional review of lean and agile strategies that enhance strategic alignment in the food service industry of UAE to achieve the maximum benefits that have never been identified in research before. Data from 85 Sharjah-based food service companies were used for the analysis. A quantitative method with descriptive, causal and exploratory research design was used, along with convenient cluster sampling. A valid sample size of 255 respondents was used to assess the model through regression and ANOVA using SPSS. Research findings show a significant direct impact of lean strategies on order winners, and agile strategies significantly positively impact order winners. In contrast, both variables have a significant direct impact on order winners. This research is limited to assessing the impact of lean and agile strategies to achieve maximum order winners. Future research should consider a manufacturing industry to increase generalizability and a comprehensive focus on the lean and agile dimensional impact on competitive advantage. Customer loyalty and satisfaction lead a business toward order winners. An exemplary implementation of lean and agile strategies can translate into high business performance.

This research aims to empirically assess the impact of supply chain 4.0 and supply chain risk on organizational performance in the food manufacturing industry in the United Arab Emirates (UAE). Based on empirical evidence, only a few empirical research in supply chain 4.0 have been conducted. Additionally, they stress the significance of supply chain risk management assistance in enhancing organizational effectiveness. A quantitative technique with convenient cluster sampling was used to evaluate the variables. Data from 54 food manufacturing companies based in Ajman, UAE, was used. A sample size of 289 respondents was used for statistical analysis. The research findings revealed a strong link between the significant impact of supply chain4.0 and supply chain risk to improve organizational performance. The use of supply chain 4.0 in manufacturing organizations was the main focus of this study. The model can be modified to reflect other businesses worldwide, for instance, the retail or service sectors. The findings aid businesses in making better-informed decisions about adopting supply chain 4.0. According to the research findings, food manufacturing companies should initiate and advance their transition to supply chain 4.0 for them to be competitive, effective, and productive.

The effect of information security on the e-supply chain attracted attention to investigate its relationship with the mediating role of supply chain risk in the logistics and distribution industry in the United Arab Emirates (UAE). The proposed research explored the mediating effect of supply chain risk in the logistics and distribution industry, providing unique insights for future research, literature, and targeted sectors. A descriptive, causal and analytical design with quantitative research technique was applied to the proposed research model. A sample of 301 respondents from the managerial departments of 176 logistics and distribution companies in Dubai and Abu Dhabi was used to assess the research variables. The findings revealed that the impact of information systems was positively associated with the e-supply chain, while the indirect impact of supply chain risk significantly positively impacted the e-supply chain. The research is limited to assessing the supply chain risk as an intermediary. For future research, exploring the SC risk prevention strategies' impact on the E-supply chain is recommended. Research findings are anticipated to assist communities of practice in making better information security decisions in the context of e-supply chain by clearly implementing information security policies internally and externally to enhance e-supply chain performance and SC risk management.

The main aim of this study is to examine the effects of social customer relationship management (CRM) on customer happiness and customer retention. To achieve the study objectives, a quantitative research method is adopted in this study to examine the hypotheses by using a survey questionnaire for the purpose of data collection from the target sample of customers of telecommunication firms working in Jordan. The instrument is designed and customized to conduct this study and meet the research objectives. A total of 319 valid and reliable responses are returned and they are analyzed using the SEM approach through SmartPLS3 software to examine the hypotheses. The findings reveal significant and positive effects of the most social CRM elements studied on customer happiness and the customer happiness influenced customer retention. The study contributes to the respective research field with further better understanding of the role of social CRM to increase customer happiness and retain long term relationships with them.

The purpose of this study is to investigate the mediating role of operational flexibility between the quality of health information technology and management capability. A cross-sectional study was conducted; data was obtained based on 365 medical staff (medical doctors, nurses, and medical technologists) from public hospitals in the northern region of Jordan; a covenant sample was used. The authors used structural equation modeling to verify the hypotheses. The results reveal that the quality of health information technology has a significant impact on management capability and operational flexibility. Operational flexibility as a partial mediating variable also showed a significant impact on management capability. The study suggests that increasing the quality of health information technology will enhance the management capability and operational flexibility in healthcare organizations and will increase employee loyalty as a vehicle to trigger positive work-related attitudes. This study is one of the very limited studies in the Middle East that examined the role of operational flexibility in the quality of health information technology and employee management capability.

Supply chain management and integration have become more important business topics mainly addressed within the different businesses industries in order to influence the organizational performance. The current research study aims to investigate this effect by involving some key of supply chain partners on organizational performance. Also, the moderation role of trust as an influential aspect in the business was also studied in this work. To conduct this research and meet the stated research objective, a quantitative research method was used to collect data from food products manufacturers in Jordan due to the main contribution of this sector to the national economy of Jordan. PLS-SEM approach was selected in the phase of analysis and the findings revealed a significant effect of all hypothesized research assumptions and a significant moderating effect of trust on the relationship between supply chain partners’ integration and organizational performance. The research findings also provided expected implications and supported the relevant evidence and literature in this area, as well it would contribute to cover the existing research knowledge gaps by integrating a new model including sets of new variables that have not been examined together within a single conceptual framework.

The arrival of the era of robots and autonomous machines is undisputable. It is anticipated that the future business environment will be characterized by a variety of intelligent systems and autonomous robots. In 2017, the International Federation of Robotics reported that momentum gained by robotic technologies is strong and that the sales volumes of both service and industrial robots is expected to grow. Building on this projection, the present study proposes a set of prerequisites or key determinants for the adoption of autonomous robots in the supply chain and logistics industry: technological context (i.e., relative advantage, complexity, and cost), organizational context (i.e., management support, financial support and employee competence) and environmental context (i.e., competitive pressure, customer pressure and vendor support). The study adapts a quantitative research design and uses an online survey to collect the needed data to test the conceptual framework and hypotheses proposed. Part of the study results confirms the association between the cost of digital technologies and the adoption of autonomous robots. However, the study found no evidence that the perceived relative advantage positively impacts supply chain and logistics firms’ adoption of autonomous robots. The study offers some managerial advices to supply chain mangers and marketers of the digital technologies and tools that can be applied in the supply chain setting.