Tourism village development projects have become attractive to the community during the Covid 19 Pandemic and after. This condition is caused by many people in urban areas who wish to travel to natural and indigenous cultural destinations. Tourism village development is a process that emphasizes ways to develop or advance tourist villages. Village green tourism development projects through natural and cultural destinations are expected to provide sustainable village economic sustainability. The distribution of questionnaires to obtain the potential for village tourism development was determined by the project team that will develop in identifying, assigned consultants and key people from local villages, including leaders with a total of 46 respondents. Data processing looks at the relationship between village economic sustainability and village economic sustainability through natural and cultural tourism potential using partial least squares. The data processing results show that the village tourism development project has a positive effect on nature tourism potential, cultural tourism potential, and village economic sustainability by increasing the welfare of local communities. The nature tourism potential of the village, which has attractive mountains and a reliable source of agricultural products, is capable of impacting the local community's interest. Cultural tourism potential owned by the village with attractive tourist performances on a regular and well-scheduled basis and the ability of the village to show dance performances that reveal their identity can impact the village's economic sustainability. The village green tourism development project is set in the finalization stage of project planning by considering the project completion time.

The use of social media for young people has encouraged communication and socialization with other users massively and excessively. Besides, activities by the community of social media users have allocated much time. This condition exposed productivity as a challenge in the place and family communication. This study explores the effect of excessive use of social networking sites on customer loyalty with the mediating role of perceived usefulness, behavioral intention, and essential information. This research focused on adult-young people who use social networking media daily. Data collection used questionnaires designed with a five-point Likert scale and distributed online through Google Forms link. The respondents were given rewards through internet charge vouchers to encourage them, respondents, to complete the questionnaires. The questionnaire was distributed successfully to 932 prospective respondents during 2019-2023 through social media (WhatsApp, Line) and e-mail. Four hundred seventy-two (472) respondents were considered to meet the sample criteria as an adult-young group—data processing using Partial Least Square (PLS) with SmartPLS Software version 4.0. The results found that excessive use of social networking sites positively affects perceived usefulness, essential information, and behavioral intention. Perceived usefulness positively influences essential information and behavioral intention. The essential information increases behavioral intention and customer loyalty. The results also found that behavioral intention positively impacts customer loyalty. The practical contribution of research to young adults can determine the top priority in using social networking sites so as not to interfere with work activities and good relationships between family members. The film industry can promote products through social media effectively and efficiently. The theoretical contribution of research by enriching marketing behavior theory and technology acceptance model to improve user welfare and comfort.

This study investigates the application of the technology acceptance model (TAM) on the digital payment using social media platforms with the extended inclusion of perceived ease of use, perceived security, perceived usefulness, and trust in enhancing consumer behavioral intention. This work has surveyed 250 consumer films on the digital social media platform. Data collection used a questionnaire designed with a five-point Likert scale. The questionnaire was created using a Google Form, and questionnaire distribution was performed by sending the link through social media to the respondents. As many as 300 questionnaires were distributed, and 258 questionnaires were considered valid for further analysis. Data analysis used smartPLS software version 3.0. The result revealed that nine hypotheses were empirically supported while the others two were not supported. Perceived security directly affects trust and consumer behavioral intention. Perceived ease of use directly affects perceived usefulness and consumer behavioral intention. Perceived security indirectly influences consumer behavioral intention through trust and perceived usefulness. Furthermore, perceived usefulness directly affects trust and consumer behavioral intention. Besides, trust directly affects consumer behavioral intentions. Perceived ease of use indirectly affects behavioral intention through perceived usefulness. Moreover, perceived security affects consumer behavioral intentions indirectly through trust. Perceived ease of use influences perceived usefulness. However, perceived usefulness did not indirectly influence behavioral intention through trust. Finally, perceived ease of use did not affect consumer behavioral intention through perceived usefulness and trust. These findings extended the application of the technology acceptance model in using digital payment platforms in Indonesia. These findings reinforced current research on user adoption of new technology. Furthermore, this result provides a managerial implication for digital payment platforms providers to improve consumer behavioral intentions.

Pandemic Covid-19 has resulted in disruption in various industry and business sectors. People spend more time at home than they do outside. People who like movies during this time can enjoy the cinema. However, during the covid-19 pandemic, it must be done online to follow strictly regulated restrictions on community activities to avoid the uncontrolled spread of the virus. As a result, streaming platforms with the advancement of internet technology are increasingly playing a role in providing online services for movie fans. This study investigated the effects of perceived ease of use, usefulness, enjoyment, and intention to use online platforms on behavioral intention in online movies during the Covid 19 pandemic. The questionnaires were distributed by sending google form links to respondents who have a streaming platform subscription in Indonesia. As many as 772 questionnaires were filled out completely and could be processed. Data analysis was done by using partial least squares with Smart PLS software. The results have shown that eight proposed hypotheses have been supported in this study. Perceived ease of use positively affects the perceived usefulness, perceived enjoyment, and intention to watch movies online. Furthermore, perceived usefulness affects perceived enjoyment and intention to watch movies online. Perceived enjoyment influences intention to use and behavioral intention. Finally, intention to use online platforms influences behavioral intention. This research contributes in theory to the technology acceptance model and provides film industry practitioners with insight into enhancing customer behavioral intention in the pandemic era.

The use of social media becomes a common habit in today's community and routinely used to interact with the community member. Also, many companies used social media to create a social media community concerning the products and services provided to strengthen the company's brand. This study surveys as many as 231 respondents and data analysis uses the PLS method utilizing smart PLS software. The result reveals that the use of information technology that is getting faster with high-speed data accessibility enhances the intensity of interaction between the community member with the path coefficient value of 0.605. Furthermore, the use of information technology with high-speed data accessibility also increase the satisfaction of movie trailer viewers with the path coefficient value of 0.392 since it can provide excitement and entertainment. Besides, the increased use of information technology provides higher satisfaction to the audience. The results also show that the presence of a social media community could provide satisfaction for movie trailer viewers with a coefficient of 0.332. The availability of films in the community provides excellent interactive communication between users. This research has focused only on the use of information technology in the respondents who watch movie trailers and is limited to a region of East Java province, Indonesia. Further research is required to be performed, which focuses on different types of social media and context and needs to analyze the comment of the film viewer in order to provide a better benefit on the latest films and for the entertainment company.