Created opportunities are refered as the opportunities in which none of the supply and demand parties exists clearly and obviously one or both of them must be created. Therefore, several economic inventions should take place in marketing, franchising, etc. so that opportunity can be created. This perception of opportunity deals with the creation of new markets. In the meantime, identifying some entrepreneurial actions influencing on the creation of entrepreneurial opportunities can provide backgrounds for the formation and empowering the opportunity creation. In this paper, some basic ideas about the creation of entrepreneurial opportunities and the evolution of opportunity creation theories are examined. Then effective actions on the opportunity creation are identified. Finally, the structure of the investigated actions is examined using the DEMATLE Method. The results which were according to the opinions of 15 experts of entrepreneurship showed that leadership, decision making, and strategy actions influence other entrepreneurial actions.

This paper presents an empirical investigation to examine the effect of electronic word of mouth (eWOM) on purchasing intention. The study also considers the effects of quality of eWOM, quantity of eWOM as well as reviewers’ expertise on purchasing intention. The study has accomplished among 384 people who have some experiences on buying digital devices from an Iranian well-known providers of electronic devices in city of Tehran, Iran. Using structural equation modeling, the study confirms the effects of eWOM on purchase intention. In addition, the study confirms the effects of quality of eWOM as well as reviewer’s expertise on purchase intention. Moreover, the study examines the effects of two moderator variables, brand image and product complexity, on purchase intention and while the effect of brand image on purchase intention is confirmed but the impact of complexity on purchase intention is not confirmed.

The aim of the present study is to identify the potentials innovation in football industry. Data were collected from 10 national and international referees, assistant referees and referees’ supervisors in Iran. In this study, technological innovations are identified that assist better refereeing performances. The analysis revealed a significant relationship between using new technologies and referees ‘performance. The results indicate that elite referees, assistant referees and supervisors agreed to use new technological innovations during the game. According to their comments, this kind of technology causes the referees’ performance development.