The objective of research is to explore the impact of business intelligence systems, artificial intelligence, and digital leadership sustainability on the quality of learning and business performance at business schools of private universities in Jordan. Upon gathering and scrutinizing the research materials, a grand total of 281 samples were judged suitable for analysis using PLS software. The findings of this study suggest that the implementation of business intelligence systems, artificial intelligence, and digital leadership sustainability positively contribute to improving both the quality of learning and the performance of enterprises. The results demonstrate that the implementation of a business intelligence system, and Competitive Intelligence, directly and positively impacts the enhancement of learning quality and company performance. Furthermore, Artificial intelligence has a positive influence on the quality of learning and the performance of businesses, namely through the utilization of Deep learning, Digital Data, Graphical Processing Unit (GPU), and Data Safety and Security. Furthermore, digital leadership sustainability exerts a direct and favorable impact on the caliber of education and organizational achievement, encompassing Digital Competence, Flexibility and Agility, Interconnected Thinking, and Employee Orientation. Furthermore, the findings indicate that the level of education, encompassing Summative Assessment, Formative Assessment, Quizzes, and Presentations, is positively associated with enhancing firm productivity. Curiously, the present results contradict previous studies suggesting that the variables being examined had an influence on achieving digital leadership sustainability and business performance. Generally, the main research outcomes recommend that corporations should start adopting strategies related to enhancing learning effectiveness and improving business performance. This research focuses on the major aspects of business cleverness systems, artificial intelligence, and digital leadership sustainability to enhance the quality of learning and business performance in the business capabilities of private institutions of higher education in Jordan.

The goal of this study was to find out how entrepreneurship self-concept, work motivation, and risk taking on human resource department performance and business overall performance at Jordan private universities. To test the study's assumptions, 311 samples from the research study were taken, looked at, and argued about. Entrepreneurship, self-concept, work motivation, and risk taking were all found to affect the success of both human resource department performance and business overall performance. The first factor was the self-concept, which can be seen in self-esteem, self-image, and self-identity. The second most important factor is work motivation, which includes intrinsic motivation, extrinsic motivation, goal setting and orientation. Risk taking is the third and final important factor. It includes participants' risk tolerance, their perception of risk, and their outcome expectations. The study found that helping employees to understand their job nature and how they can do it, increasing the motivation on job work, and increasing the employees’ demands for taking risks can improve performance ratio in human resource department, and that having an organizational structure that encourages teamwork and work teams can improve the ability to solve problems and improve work performance, which in turn affects overall productivity. This study adds new information to a new area that needs more research to fully understand how workload, work pay, and organizational structure pressures all affect each other. This study's topic, Jordan private universities, is both new and important because it could help scientific private universities to improve how they run and give better education output.

The aim of this research was to investigate the impact of various work-related factors, such as task load, workers’ compensation, and organizational structure community on job success and the overall performance of the Jordan tourism board. The researchers conducted an analysis of 269 randomly selected samples from their study and discussed their findings to validate their hypotheses. The study revealed that factors like compensation levels, organizational structure, community, and task load significantly influence individual and organizational success. The first aspect examined was the task load, which was assessed by considering factors such as job completion rates, daily challenges faced, and the time required for tasks. Work-related compensation, encompassing factors like experience, skill, incentives, and rewards, emerged as the second most crucial factor after working hours. The third and most vital component to consider was the organization structure community, which includes communities of practice, collaborative efforts, and physical infrastructure. According to the research findings, improving employee performance can be achieved by reducing their task load, increasing work income, and developing the organization community that fosters teamwork and the formation of workgroups. These elements collectively impact overall productivity. The study provides valuable insights into an underexplored area, shedding light on how task load, compensation, and organizational structure community interplay. The research's focus on the Jordan tourism board is particularly significant, as it has the potential to help tourism companies enhance their operations and provide superior service to their customers.

Within the context of the financial industry, the purpose of this research is to investigate the influence that management of scope, time, cost, and quality has on the performance of projects and business overall performance in the financial sector. Following the collection and examination of the study materials, a total of 331 samples were deemed appropriate for analysis by means of the PLS software. According to the findings, the implementation of scope, time, cost, and quality management has a direct and beneficial impact on the enhancement of project performance in the organization that deals with financial matters. As an additional point of interest, the project scope has a favorable impact on the performance of the project through the implementation of work breakdown structure, project scope definition, and scope change control. The formulation of a timetable, the estimation of the duration of activities, and the critical path analysis are all ways in which project time can have an impact on the performance of the project. Additionally, the cost of a project has an impact on the performance of the project through the processes of cost estimation, budgeting, and cost control. And finally, project quality effects positively on project performance and business overall performance through Based on the findings, it appears that the successful management of these four knowledge domains greatly improves the outcomes of the project. To be more specific, Scope Management ensures that the company's goals are aligned with the expectations of the organization, Time Management assists in meeting deadlines, Cost Management optimizes budgets, and Quality Management guarantees that high standards are maintained. Based on the findings of the study, it is concluded that combining these areas results in higher project performance, highlighting the crucial importance of these areas in projects involving the financial industry.

The main goal of this research is to study and investigate the impact of data management and analysis tools on improving organizational behavior within three IT service firms in Jordan. This research focuses on choosing three data management and analysis tools: Database analysis tool, data processing tool, and big data processing tool and how these tools could positively influence enhancing employee performance and organizational behavior. It accomplishes this within the distinct framework of three Jordanian IT service firms. The research supposed that combining big data analysis, integrated data processing, and database analysis is necessary to enhance organizational behavior and employee performance, as indicated by the findings. Furthermore, the research highlights the potential for IT service firms in Jordan to benefit from emerging database analysis technologies, promote the use of integrated data processing techniques, and leverage big data analysis for their own benefit. This can enhance corporate behavior and employee performance. Data was distributed and collected from three Jordanian IT service firms, and all collected data was analyzed using AMOS. The study's findings offer valuable recommendations for enhancing the operational efficiency of IT service firms in similar business environments, emphasizing the crucial importance of comprehending and purposefully employing database-related technologies for sustained prosperity.

This research focuses on studying the effect of using social media platforms on customer behavior and business objectives in Jordan. The research chose three of the most famous platforms of social media and those platforms are Facebook, Instagram, and Twitter. By using a quantitative model this research collected around 350 research questionnaires using digital surveys designed by using Google drive and distributed online on previous social media platforms. The research analysis process is executed by using AMOS software, and this comprised structural equations (SEM) modeling and regression analyses. The research study output found strong effects and relationships between social media platforms engagement and a variety of consumer expenditure variables, including brand loyalty, product suggestions, and purchase decisions. Important components of each platform, including user interaction, influencer endorsements, and content relevancy, were also identified by the study as having a direct effect on consumer behavior. The research also showed how businesses may achieve their marketing objectives, boost customer engagement, and enhance their reputation by utilizing social media strategies. The significance of social media website platforms in shaping consumer behavior and propelling business success is highlighted by these studies. To reach their goals and have the most influence on customer decisions, businesses should think about using platform-specific features and investing in targeted social media advertising.

This study seeks to analyze the impact of digital marketing, social media, and digital transformation on the development of digital leadership abilities and the resulting enhancement of employee performance. The research examines the complex connections between digital elements and their influence on organizational dynamics, using a case study done at the Amman Stock Exchange as a basis for analysis. The inquiry explores the impact of digital marketing strategies on leadership skills, the use of social media platforms to promote digital leadership, and the transforming influence of digital initiatives on employee performance. In addition, the study evaluates the interaction of these characteristics and their combined impact on organizational success. Evidence suggests that digital methods have a complex and wide-ranging effect on leadership and performance, including factors such as adaptation, communication, and strategic decision-making. The study highlights the capacity of companies, specifically within the framework of the Amman Stock Exchange, to utilize digital tools for the purpose of developing leadership skills and improving performance. The findings obtained from this study provide important insights for enhancing digital ecosystems in comparable organizational contexts, highlighting the importance of a thorough comprehension and strategic integration of digital components in order to attain long-lasting success.

This study set out to find out on how big data analytics, workload, work wages, and organizational structure pressures affect employee job performance and overall business performance in the Jordan banking sector in the context of that country's banking sector. 292 samples from the research study were collected, analyzed, and debated to test the study's hypotheses. Employee and company success were found to be affected by workload, compensation, and organizational structure. Workload was reflected by job completion rate, average daily issues, and work completion time, while big data was reflected by external and internal, unique application, indexing, and source correctness. Work compensation, including employee compensation, employee experience and skill, and employee incentives and rewards, is the third primary factor. Communities of practice, group work, and physical infrastructure make up the fourth and last important factor, the organization's structure. The study finds that when dealing with large amounts of data, reducing the workload can improve employee performance, increasing employee motivation through higher wages and bonuses can improve performance, and having an organizational structure that promotes teamwork and work teams can improve employees' abilities to solve problems and improve work performance, which in turn affects overall productivity. This study contributes fresh information to an emerging field that requires more investigation to fully understand the interplay between big data, workload, work wages, and organizational structure pressures. The topic of this study, the Jordan banking sector, is both innovative and highly relevant because it may help financial institutions enhance their operations and provide superior customer service.

The goal of this study was to measure the main effects of e-marketing, e-WOM, and social media influencers on increasing the intention to purchase and enhancing customers’ happiness in the Amman stock exchange. 285 samples represented the research study samples which have been collected, analyzed, and used to discuss the research hypotheses. The research study gave results which showed that e-marketing, e-WOM, and social media influencers’ effects positively on increasing customers’ intention to buy and enhancing customers’ satisfaction and happiness. This research represented each main research variable through its main keys, this research represented e-marketing through internet usage benefits received, simple use with low cost, and behavior and action. The second main variable is the e-WOM, and it is represented in this research through: satisfaction, dissatisfaction and perceived novelty. The third main variable is the social media influencers and it’s represented by: expertise, trustworthiness, and attractiveness. The main output of this study is represented that using digital marketing channels, with knowing peoples’ opinion, and following social media influencers can give customers ability to decide which product have to buy in the way which they can get the maximum benefits. The novelty of this study lies in giving more details about the effects of e-marketing, e-WOM, and social media influencers which are still new fields, and it needs more research for discovering all dimensions. Also, this research is useful and innovative based on choosing the field of this study and it is the Amman stock exchange which can help people to know useful information about the nature of stock investment.