This study analyzed the factors influencing the effectiveness of inter-organizational relationship (IOR) through relationship marketing of travel companies with their partners based on data collection with 256 responses who were working for travel companies in Vietnam. The study used a quantitative approach as factor analysis, multiple regressions and path analysis. The results indicated that inter-organizational relationship effectiveness was directly and indirectly affected by coordination, trust, frequency of interaction, commitment, communication, organizational compatibility, and relationship marketing. Surprisingly, formalization did not significantly affect the effectiveness of IOR and relationship marketing. This study is an essential reference for managers to make decisions and to enhance the effectiveness of their collaborative partnerships.

The paper was designed with the purpose of discovering the relationships among legal environment, corporate social responsibility (CSR) practices and business success. Data collection from 869 companies was processed with quantitative methodology; all of the respondents were identified to be working at the managerial level in Ho Chi Minh City and Binh Duong Province, Vietnam. The empirical outcomes indicated that legal environment significantly affects business success directly and indirectly the mediation of CSR practices; economic CSR, philanthropic CSR, legal CSR and environment CSR. Ethical CSR was excluded from the proposed model after exploratory factor analysis. By developing the awareness of CSR and encouraging Vietnamese corporates to practice on CSR activities, this study contributes to the local business’s further growth for better business performances as well as for the overall benefit of the society. Moreover, suggestions for future researches are also recommended to extend the related topics.