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61.

A survey on impact of border markets on customer satisfaction Pages 309-314 Download PDF

Authors: Naser Azad, Seyed Mohsen Seyedaliakbar, Tohid Safipour

DOI: 10.5267/j.msl.2012.10.028

Keywords: Border market, Customer satisfaction, Factor analysis, Structural equation modeling

Abstract:

Border markets in many countries have been considered as the most important bridge for building a financial connection between inside and outside the countries. In this paper, we present an empirical study to find the impact of border market on customer satisfaction. The proposed study of this paper considers the effects of eight factors including competitive brand, foreign investment, management of imported goods, governmental supportive rules, monetary policies, supply chain management, buyers, marketing planning and import management on customer satisfaction who purchase on border markets. The proposed model of this paper designs and distributes 400 questionnaires among some experts and uses factor analysis and structural equation modeling to test nine hypotheses. The results indicate that there are some strong evidences that all nine factors impact customer satisfaction and foreign investment has the highest impact on customer satisfaction followed by supply chain management, marketing planning import management.

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62.

A study on effects of knowledge management on organizational entrepreneurship: A case study of educational system Pages 2711-2716 Download PDF

Authors: Naser Azad, Esmaeil Mehrabi Majolan

DOI: 10.5267/j.msl.2012.10.020

Keywords: Change management, Knowledge management, Structural equation modeling

Abstract:

Knowledge management plays an important role in business development specially in educational system. The proposed study designs and distributes a questionnaire among experts who are involved in education systems in province of Tehran, Iran. The population of this survey includes 1680 people who are enrolled in administration levels of this province and using a simple sapling technique is calculated as 313. The questionnaire consists of 30 questions in Likert scale and there are six categories for the proposed study of this paper including the concept of knowledge, management, knowledge tools, knowledge measurement, change management, knowledge content. We have used LISREL software package to find the relationship between entrepreneurship and knowledge management components. Based on the results of this survey, knowledge content is number one priority followed by knowledge tools and concept of knowledge. The other factors including management, knowledge measurement and change management are in lower levels of importance.

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63.

Investigating knowledge management critical success factors in carpet industry Pages 2717-2722 Download PDF

Authors: Naser Azad, Seyed Mohsen Seyed Aliakbar, Mehdi Ansar

DOI: 10.5267/j.msl.2012.10.019

Keywords: Factor analysis, Carpet industry, Knowledge management

Abstract:

This paper presents an empirical study to learn more about challenges in carpet industry using factor analysis. The proposed study of this paper designs a questionnaire consists of 51 questions in Likert scale and distribute it among experts in Carpet industry. We have analyzed the data using factor analysis and deleted 10 most redundant questions. Cronbach alpha was calculated as 0.88 for the remaining questions, which is well above the minimum desirable limit. We have also managed to remove six more questions using principal axis factoring leaving 8 basic components including 35 different questions. The proposed study of this paper has categorized eight factors including specialized relationships, knowledge coordinator, knowledge tool, knowledge organization, knowledge processes, knowledge chain, knowledge hardware and Knowledge feasibility study. Investigating details of the results of each eight items could help us build better strategies to help this industry grow faster and more reliable in today & apos; s business world.

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64.

The impact of packaging on product competition Pages 2789-2794 Download PDF

Authors: Naser Azad, Maryam Masoumi

DOI: 10.5267/j.msl.2012.10.008

Keywords: Packaging, Competition, Marketing

Abstract:

The primary objective of this paper is to detect important factors, which are influencing competitive advantage. The proposed model of this paper uses sampling technique to measure characteristics of society. There are eight independent variables for the proposed study of this paper including packaging endurance, easy distribution, customer promotion through packaging, packaging structure, packaging as silent advertiser, diversity of packaging, clean and healthy packaging and innovation in packaging. The proposed study uses structural equation modeling to either accept or reject all hypotheses associated with the proposed study of this paper. The population of this study includes all managers and experts who are involved in packaging products. We used simple sampling technique and chooses 300 from a population of 450 people who are considered as the population of this survey. Cronbach alpha was determined as 0.732, which is above the minimum acceptable level. The results confirm that all mentioned factors influence competitiveness, effectively.

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65.

Critical success factors in industrial marketing supply chain management Pages 2667-2672 Download PDF

Authors: Naser Azad, Seyed Mohsen, Seyed Aliakbar, Ali Nayeri

DOI: 10.5267/j.msl.2012.08.019

Keywords: Marketing planning, Marketing strategies, Supply chain management

Abstract:

Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitability. In this paper, we present an empirical study to find important factors influencing marketing strategies based on factor analysis. The study designs and distributes a questionnaire consists of 64 questions. The proposed study uses Skewness analysis to reduce the factors into 44 items and reports 8 important factors including business environment, communication chain technology, good organizational relationship, leadership cost strategy, performance risk, ecommerce strategy, encouraging strategy and consistency in organizational performance.

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66.

A survey on measuring the effect of website on customer satisfaction Pages 1639-1644 Download PDF

Authors: Naser Azad, Amir Esmaeili

DOI: 10.5267/j.msl.2012.05.002

Keywords: Website, Customer satisfaction, Customer loyalty, Information Technology

Abstract:

During the past few years, there has an increasing trend on using internet facilities to do different personal banking. People transfer money, pay their bills and even purchase shares of different companies using internet. There is also an increasing competition among banks and other financial institutions through providing new web based facilities. There is no doubt that a bank with no online banking can easily lose market share. The primary purpose of this paper is to investigate how a bank website can impact customer loyalty. The proposed study is implemented for one of governmental Iranian banks called Bank of Industry and Mine. The study distributes a questionnaire among 330 people who use the internet banking of this bank. We then analyze their feedback using structural equation system and all the hypothesis are confirmed.

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67.

The role of new product development on export market share Pages 241-250 Download PDF

Authors: Naser Azad, Seyed Foad Zarifi, Seyed Mohsen Seyed Aliakbar

Keywords: Export market, Market share, Product development

Abstract:

There is an ongoing change on customers’ needs on selecting customers’ needs, which may influence requirements on designing products and services as well as export sale and company’s market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products’ successive factors at overseas nutritional market. In addition by presenting a new model in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.

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68.

An empirical study on identifying critical success factors on chaos management Pages 1097-1102 Download PDF

Authors: Naser Azad, Effat Haghighi

DOI: 10.5267/j.msl.2012.03.011

Keywords: Critical success factors, LISREL, Chaos management, Factor analysis

Abstract:

Chaos management is one of the most necessary efforts on managing business units. Many organizations fail to cope with undesirable circumstances, which may happen without any prior notice and as a result, they may face with significant financial losses. In this paper, we present an empirical study to determine critical success factors, which could help handle any possible chaos in organizations. The proposed study of this paper is implemented for a set of travel agencies located in Tehran, Iran. Chronbach alpha is calculated as 0.821, which is well above the minimum desirable level. In addition, we have also performed factor analysis, which yields a KMO value of 0.576 with the level of significance of 0.000. The results indicate that there are six important factors including effective management strategy, internal environmental factors, creative and innovative attitudes, external environmental factors and top level management thoughts.

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69.

The impact of brand value on brand selection: Case study of mobile phone selection Pages 1233-1238 Download PDF

Authors: Naser Azad, Maryam Safaei

DOI: 10.5267/j.msl.2012.02.014

Keywords: Perception quality, Word of mouth advertisement, Brand image, Mobile industry

Abstract:

There are many evidences to believe that customers select their products based on brand name. Products also maintain their own characteristics, which make them differentiable from others. In this paper, we present an empirical study to determine important factors influencing customers & apos; purchasing intend for cellular phones in capital city of Iran, Tehran. The proposed study of this paper designs a questionnaire consists of 16 questions and distribute them among 428 people. The results of the study show that there are some positive relationships between exclusive name and quality perception, between exclusive name and word of mouth advertisement, between quality perception and fidelity, between word of mouth advertisement and brand name and between brand name image and brand name.

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70.

Ranking important factors on information technology in development free zone markets: An AHP implementation Pages 1359-1364 Download PDF

Authors: Naser Azad, Yahya Rostamnya

DOI: 10.5267/j.msl.2012.02.003

Keywords: Information technology, Marketing planning, AHP, Multiple criteria decision making

Abstract:

Information technology (IT) plays a vital role on developing different markets. In this paper, we study the impact of IT on developing businesses located mainly on free zones or in the borders of countries using analytical hierarchy process. The proposed study of this paper gathered the relative importance of five important factors influencing IT implementation. There are 12 experts and we use pairwise comparison to gather their insight and using Expert Choice we implement AHP for ranking the factors. The results indicate that management is the most important factor, followed by cultural and social items. The other factors including technical, investment and organization items are in lower degree of importance.

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