Building market oriented business units is one of the key successes for creating competitive economy. This paper presents an empirical investigation based on the implementation of factor analysis to detect important factors influencing building market oriented business units. The study designs a questionnaire including 22 questions and after verifying skewness of the data the questions were reduced to 18 and the questionnaire was distributed among 220 experts. Cronbach alpha was calculated as 0.789, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including knowledge management, customer relationship management, creativity and flexibility.

Customer purchasing behavior plays an essential role on marketing planning in today’s competitive environment. Immediate purchasing behavior is one of the most important components of purchasing behavior. In this paper, we use factor analysis to extract important factors influencing immediate purchasing behavior.The proposed study of this paper designs a questionnaire including 35 questions and through basic investigation, the questions are reduced to 21 ones. The questionnaire is distributed among 200 regular customers and 149 questionnaires have been collected. Cronbach alpha has been calculated as 0.804, which is well above the minimum desirable level of 0.7. The survey is conducted among regular customers who normally make purchases from Shahrvand food chains in city of Tehran, Iran. The results of factor analysis reveals four major factors including intelligence pricing strategy, involvement, promotion margin and consumer behavior. The proposed study of this paper considers “intelligence pricing strategy” for the first time as an important factor in consumer’s purchasing behavior.

Customers are considered as essential assets in any organizations including mobile services. During the past few years, mobile industry is growing rapidly and the competitions among business owners increases steadily. In this paper, we present an empirical investigation to find important factors influencing customer relationship management. The proposed study of this paper designs a questionnaire and distributes it among 253 customers in mobile industry in city of Tehran, Iran. All questions are designed in Likert scale and Cronbach alpha is calculated as 0.816, which is relatively reliable value. There were 28 questions in this survey and the proposed study extracts five important factors including economic factors, communication skills, organizational resources, service capabilities and flexible market.

Computer hardware business and computer equipment have been growing industry in Iran and there have been growing interests on increasing market share based on creating innovative ideas. In this paper, we present an empirical investigation to find out important factors influencing this industry. The proposed study of this paper designs a questionnaire and using 225 experts’ feedbacks implements a structural equation modeling and extracts four factors including “agile management”, “firms’ position in business environment”, “dynamic environment” and “dynamic market”. The most important sub factors in detected items are strategic planning, market share, trade communications as well as rules and regulations.

Developing a national brand is one of the most important issues for development of a brand. In this study, we present factor analysis to detect the most important factors in building a national brand. The proposed study uses factor analysis to extract the most influencing factors and the sample size has been chosen from two major auto makers in Iran called Iran Khodro and Saipa. The questionnaire was designed in Likert scale and distributed among 235 experts. Cronbach alpha is calculated as 84%, which is well above the minimum desirable limit of 0.70. The implementation of factor analysis provides six factors including “cultural image of customers”, “exciting characteristics”, “competitive pricing strategies”, “perception image” and “previous perceptions”.

The present exploratory study aims to find critical components of retail brand among some retail stores. The study seeks to build a brand name in retail level and looks to find important factors affecting it. Customer behavior is largely influenced when the first retail customer experience is formed. These factors have direct impacts on customer experience and satisfaction in retail industry. The proposed study performs an empirical investigation on two well-known retain stores located in city of Tehran, Iran. Using a sample of 265 people from regular customers, the study uses factor analysis and extracts four main factors including related brand, product benefits, customer welfare strategy and corporate profits using the existing 31 factors in the literature.

Selecting a product development strategy that is associated with the company & apos; s current service or product innovation, based on customers’ needs and changing environment, plays an important role in increasing demand, increasing market share, increasing sales and profits. Therefore, it is important to extract effective variables associated with product development to improve performance measurement of firms. This paper investigates important factors influencing product development strategies using factor analysis. The proposed model of this paper investigates 36 factors and, using factor analysis, we extract six most influential factors including information sharing, intelligence information, exposure strategy, differentiation, research and development strategy and market survey. The first strategy, partnership, includes five sub-factor including product development partnership, partnership with foreign firms, customers’ perception from competitors’ products, Customer involvement in product development, inter-agency coordination, customer-oriented approach to innovation and transmission of product development change where inter-agency coordination has been considered the most important factor. Internal strengths are the most influential factors impacting the second strategy, intelligence information. The third factor, introducing strategy, introducing strategy, includes four sub criteria and consumer buying behavior is the most influencing factor. Differentiation is the next important factor with five components where knowledge and expertise in product innovation is the most important one. Research and development strategy with four sub-criteria where reducing product development cycle plays the most influential factor and finally, market survey strategy is the last important factor with three factors and finding new market plays the most important role.

Research in the field of export marketing suggests that resources play an important role in providing necessary investments for development of businesses for exporting goods and services. The present study examines the factors influencing brand advantage for export ventures in small and medium firms (SMEs) located in city of Tehran, Iran. In this survey, we choose a sample of 256 managers of the SMEs randomly and distribute a questionnaire among them in Likert scale. Cronbach alpha has been calculated as 0.770, which is well above the minimum desirable level. Using principal component analysis, the study has detected six factors including organizational advantages, future studies, position of the firm in the market, product capability, the consumer & apos; s image and development tools influencing the most on export development. The implementation of structural equation modeling has also determined positive as well as negative impact of the factors on export ventures.

This paper presents an empirical investigation to identify and rank the factors of information market development systems influencing on the market share development. The population of this survey includes all managers who work for SMEs in city of Tehran, Iran. The study selects a sample of 230 people randomly and a questionnaire is distributed among them in Likert scale. Cronbach alpha has been calculated as 0.814, which is well above the minimum desirable level. Using structural equation modeling the study has determined seven factors including valid data, information, strategic information, organizational information, supportive information, customer information, development information and data analysis, which influence market share development.