The purpose of the study was to examine the effectiveness of the Mobile Food Ordering Application (MFOA) in a collectivist country like Pakistan. Data was gathered using an online survey-based approach from 354 MFOA users and was analyzed using the structural equation modeling technique through Smart PLS 3.0. The results show that consumers’ online reviews strongly influence customer satisfaction and continued intention. Similarly, price value and online tracking of food services are strongly associated with customer satisfaction. Consumer habits and facilitation conditions are significantly associated with consumer continued intention. Habit is also found to partially mediate consumer satisfaction and continued intention. The study did not find any support for performance expectancy, effort expectancy, social influence, price value, hedonic motivation, or online review with continued intention. Similarly, performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation were not associated with consumer satisfaction. The present work is the first of its kind that has empirically examined the effectiveness of MFOAs in Pakistan. It lays down useful practical implications for practitioners, policymakers, and academia.

The banking sector around the globe has witnessed a huge development in its services and products. The electronic banking services are considered as a competitive advantage for the banking sector. The purpose of this paper is to evaluate the effectiveness of e-banking service quality on customer satisfaction in the context of Saudi Arabian commercial banks. Both quantitative and qualitative research methods were used in the study. A sample of 308 customers from the banking sector participated in this study. The researchers have developed a self-structured questionnaire to collect the relevant data. In addition, secondary data was gathered from published sources, including websites, journal papers, and publications of the chosen commercial banks. The findings of this study show that the eight service quality dimensions; reliability, transactional efficiency, customer support, service security, ease of use, performance, satisfaction with service quality and service content have a significant impact on the level of user's satisfaction with e-banking in the Saudi Arabian commercial banks.