The aim of this research is to analyze the influence of organizational culture, owner characteristics, government intervention on entrepreneurial orientation and its implications for business performance among MSME actors in the culinary sector in Bogor City, West Java Province, Indonesia. The sample in this study was 196 respondents consisting of MSMEs operating in the food sector that had been running for at least 6 months. Sampling technique using random sampling. Data collected through questionnaires was then analyzed using SEM-PLS. Research findings based on data analysis that have been carried out show that Organizational Culture has a positive and significant influence on the Entrepreneurial Orientation of MSME Actors in the Culinary Sector in the City of Bogor; Owner Characteristics have a positive and significant influence on the Entrepreneurial Orientation of MSME Actors in the Culinary Sector in the City of Bogor; Government intervention has a positive and significant effect on the Entrepreneurial Orientation of MSMEs in the Culinary Sector in the City of Bogor; Organizational culture has a positive and significant effect on business performance among MSME actors in the culinary sector in the city of Bogor; Owner characteristics have a positive and significant influence on business performance among MSME actors in the culinary sector in the city of Bogor; Government intervention has a positive and significant effect on business performance among MSME actors in the culinary sector in the city of Bogor; Entrepreneurial Orientation has a positive and significant effect on Business Performance among MSMEs in the Culinary Sector in the City of Bogor; Organizational Culture has a positive and significant effect on Business Performance through entrepreneurial orientation for MSMEs in the Culinary Sector in Bogor City; Owner characteristics have a positive and significant influence on business performance through entrepreneurial orientation for MSME actors in the culinary sector in the city of Bogor; Government intervention has a positive and significant effect on business performance through entrepreneurial orientation for MSME actors in the culinary sector in Bogor City, West Java Province, Indonesia.

This study presents a structural equation model to describe the interrelationships between Digital Marketing, Brand Articulating Capability, Brand Resonance Capability, and Marketing Performance. It employs a cross-sectional study to examine the relationships among those research variables. This study utilized a survey methodology, which involved gathering data from 292 participants who were representatives of small and medium enterprises (SMEs) in South Sulawesi, Indonesia. Out of the 292 questionnaires distributed, 270 were considered appropriate for analysis. Four hypotheses were formulated and examined by employing structural equation modeling (SEM) analysis, which revealed several noteworthy findings. The results suggest that SMEs with a stronger focus on digital marketing are more likely to enhance their capacity to articulate their brand, leading to improved marketing effectiveness. In contrast, those with a higher level of Digital Marketing tend to acquire brand resonance capabilities. The findings of this study highlight the significance of the Brand Articulating Capability and Brand Resonance factors in improving the impact of Digital Marketing on Marketing Performance, hence facilitating the growth of SMEs.

Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are a driver of the Indonesian economy and non-oil exports and have a significant role in absorbing labor. The SME sector in Indonesia generally has several obstacles, one of which is marketing constraints. The ability to build and communicate brands to customers tends to be low, so it has not been able to bind customers and affect the marketing performance of SMEs. This ability during the pandemic has worsened, as can be seen from the deteriorating marketing performance of SMEs. This study attempts to fill the research gap between digital marketing and marketing performance. This study offers the concept of Brand Articulating Capability to bridge the gap between Digital Marketing in increasing Marketing Performance. Three hypotheses were developed and tested in a sample frame of 230 SMEs in South Sulawesi, Indonesia. The analysis was carried out using Structural Equation Modelling to test the research. The study's findings support the model using the following variables: Digital Marketing has a significant effect on Marketing Performance, Digital Marketing has a significant impact on Brand Articulating Capability, and the Brand Articulating Capability variable has a mediating and strategic role in improving marketing performance.