The dynamics of the conflict in the South China Sea (SCS) have begun to enter a new chapter. Currently, the South China Sea (SCS) is a flashpoint in the Asia Pacific region. This study aims to provide an analysis of the concept of the Revolution in Military Affairs (RMA) strategy by the Indonesian Armed Forces (TNI) toward Competitive Advantage in the South China Sea region. This study employed an analytical approach with a qualitative sequence exploratory method supported by some quantitative data. PEST (Political, Economy, Socio-cultural, Technology) analysis and SWOT analysis methods were used to support the study. Furthermore, this study also utilized an Analytical Hierarchy Process (AHP) method approach to provide strategic value and sensitivity analysis as a strategy scenario analysis toward competitive advantage. Based on the results of the research analysis, a strategy under the development of Indonesian Armed Forces capabilities towards a competitive advantage in the South China Sea was obtained, namely the WO strategy which consists of 6 substrate aspects with eight subfactors, namely the combination of all components and strengths in handling security disturbances in the South China Sea (0.162), increased competence of human resources (0.159); development of integrated defense forces and capabilities (0.147), protection of information systems and state secrets (0.145), development of defense facilities and infrastructure (0.109), increasing the capacity and capability of modernizing intelligence technology (0.093), utilization and capacity building of the national defense industry (0.089), deployment of Indonesian Armed Forces troops in the South China Sea (0.075). This study is expected to contribute to the strategy for handling conflicts in the South China Sea and provide strategic steps in increasing capabilities on competitive advantage.

The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase decisions as well as the effect of perceived value on small market purchase decisions. The study uses a quantitative method and data collection is performed by distributing questionnaires to 170 respondents who have bought goods in the small market. The research method in this study uses structural equation modeling (SEM) analysis using SmartPLS software. The results of this study reveal that all independent variables have some positive effects on consumer buying decisions. More specifically, the variables of small market environmental conditions, sales promotions, and profit values have significant influences on consumer buying decisions, while social media marketing variables has no significant effect on consumers' buying decisions.