The study aimed to investigate the impact of creative thinking on marketing ideas and their influence on the structure of modern Jordanian advertisements for telecommunications companies. The methodology involved developing a survey instrument with four independent variables and one dependent variable. The independent variables were Creative Marketing (CM), Marketing Strategy (MS), Online Marketing (OM), and Social Media Marketing (SMM). The dependent variable was the Structure of the Modern Jordanian Advertisement (SMJA). The study population is customers of Jordanian telecommunications companies who reside in Jordan. A sample size of 270 respondents was selected through a convenience sampling method. The data were analyzed using statistical software, such as SPSS and AMOS 27 version, to test the research hypotheses. The results indicate that all four paths are statistically significant. The first hypothesis, which relates to creative marketing, has the highest estimated result of 0.62, while the second, third and the fourth hypotheses have estimated results of 0.152, 0.133, and 0.111, respectively. Overall, the results support the hypothesis that all four marketing domains have a significant impact on SMJA.

The primary objective of this paper is the data analysis of digital interactive art on Jordanian university students using information technology. The study also uses information technology because of the opportunities that technology provides for an interactive nature between the in-novative process, productivity, and high flexibility. The data is collected using a questionnaire, and the majority of the study population is made up of Jordanian university students. Accord-ing to the findings of this study, Digital Interactive Art has a substantial influence on Jordani-an University Students' Information Technology.