The problem at Soekarno-Hatta Airport was the need for more facilities with value for consumers, both utilitarian and hedonic. The research examines the impact of Utilitarian and Hedonic Values on Purchase Intentions, which Customer Intentions mediate. Based on the data, the research approach used was quantitative. According to the explanation category, this research is asymmetric causal research. The study population comprised business class passengers of full-service airlines at Soekarno-Hatta International Airport with various destinations, and the sample size was 219 respondents. The sampling technique was non-probability sampling, in this case, incidental sampling. The method of secondary data collection used was a study-desk with technical data using SEM-PLS. The results showed that Hedonic Value and Purchase Intention directly and significantly influenced Customer Intention and Purchase Intention. Customer Intention Hedonic Value had a positive but insignificant impact on purchase intention.

This research aimed to study the opinion and perspectives of Commuter Line passengers in Indonesia by using 18 attributes of service quality. There still needed to be more understanding about which service attributes were less satisfying and which were more pleasing to the Commuter Line passengers in the area of Jakarta and its surroundings. This research used factor analysis and Principal Component Analysis to select among the 18 Commuter Line service quality variables with the Varimax and Ordered Logit model rotation method. The number of samples used was 384 respondents from Commuter Line passengers in Jakarta and its surroundings. The result of factor analysis stated that the 18 attributes of service quality with three factors were the main attributes of service quality being used, namely the factor of station facilities and passenger behavior, the factor of ticket and security system, and they had reasonably strong correlations. The key finding of this research was that some service quality attributes, such as the crowd or density of trains, station stair facility, station lift facility, station seat facility, and shelter, were perceived as the attributes of service that were less satisfying. This research provided valuable insights into important factors affecting the opinion and perspective of Commuter Line passengers in Jakarta and its surroundings.