This paper examines the impact of cyber resilience and supply chain (SC) robustness on supply chain performance in the UAE chemical industry. No prevailing empirical evidence makes this research unique and beneficial to the literature and future research related to cyber resilience in the chemical industry. Moreover, this research is a contemporary contribution to the research of the UAE chemical industry. The study applies a quantitative approach with causal, exploratory and analytical design. The magnitude of the industry is emphasized by choosing cluster sampling techniques. Data is collected from chemical manufacturing companies located in Abu Dhabi, UAE. A valid sample of 303 participants is used for data analysis. A positive direct impact with a significant level of cyber resilience and SC robustness on supply chain performance is found. Current hypothetical model assessment in one industry limits the research findings. It is recommended that other industries be investigated through longitudinal research. A system of diverse detection and defense mechanisms is required. For the chemical industry, an effective cyber security plan would strengthen resilience against cyberattacks and improve SC performance.

The main aim of this study is to examine the effects of social customer relationship management (CRM) on customer happiness and customer retention. To achieve the study objectives, a quantitative research method is adopted in this study to examine the hypotheses by using a survey questionnaire for the purpose of data collection from the target sample of customers of telecommunication firms working in Jordan. The instrument is designed and customized to conduct this study and meet the research objectives. A total of 319 valid and reliable responses are returned and they are analyzed using the SEM approach through SmartPLS3 software to examine the hypotheses. The findings reveal significant and positive effects of the most social CRM elements studied on customer happiness and the customer happiness influenced customer retention. The study contributes to the respective research field with further better understanding of the role of social CRM to increase customer happiness and retain long term relationships with them.

This research aims to account for the cost of quality through lean and agile operations strategies with empirical evidence from the Aviation industry in the UAE. The cost of quality improvement through lean and agile strategies was not researched enough in the aviation industry. This research will contribute with great knowledge in the aviation industry. The research design used a descriptive, explanatory, causal, and analytical method. A cluster sampling technique was used with a valid sample size of 251 respondents for analysis by multiple regression using ANOVA. Results indicated the significant relationship between lean and agile operations strategies on the cost of quality. There is a direct positive significant relationship between the cost of quality and SC strategies to get quality products cost-effectively. This research was limited to the lean and agile strategies and cost of quality analysis in the aviation industry in one city in the UAE. In contrast, it requires detailed research to explore other cities and assess the aviation industry's challenges while implementing lean and agile strategies. Cost elimination with high-quality production is fundamental for a successful business; lean and agile operations can reduce airline companies' costs and propose the criteria to adopt the strategic implementation efficiently.

The purpose of this study is to investigate the mediating role of operational flexibility between the quality of health information technology and management capability. A cross-sectional study was conducted; data was obtained based on 365 medical staff (medical doctors, nurses, and medical technologists) from public hospitals in the northern region of Jordan; a covenant sample was used. The authors used structural equation modeling to verify the hypotheses. The results reveal that the quality of health information technology has a significant impact on management capability and operational flexibility. Operational flexibility as a partial mediating variable also showed a significant impact on management capability. The study suggests that increasing the quality of health information technology will enhance the management capability and operational flexibility in healthcare organizations and will increase employee loyalty as a vehicle to trigger positive work-related attitudes. This study is one of the very limited studies in the Middle East that examined the role of operational flexibility in the quality of health information technology and employee management capability.

Web 2.0 has changed the way consumers access information. This study aims to investigate the relationship between social media (Watsons’ Facebook page) content and consumers repurchase intention. In addition, it determined whether E-WOM and interactivity can act as the mediating variables between the social media content and repurchase decision. The data were collected through online and offline questionnaires. A total of 146 valid questionnaires were obtained and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through the SMART-PLS 3.3.9 software. The findings support the direct effect of social media content on E-WOM, interactivity, and repurchase intention. Moreover, the results confirmed the mediating role of interactivity between social media content and repurchase intention, however, E-WOM does not mediate between social media content and repurchase intention. The present study suggests some managerial implications for beauty brand retailers and provides fundamental strategies related to their social media.

The aim of this study is to clarify the effect of e-HRM on organizational performance and talent management following a quantitative method with a cross-sectional design to collect data by a questionnaire distributed to a sample of managers working at industrial firms in Jordan. Based on the strategic evolution perspective, the results pointed out that e-HRM contributes to the achievement of organizations strategic objectives through its significant and positive effects on both organizational performance and talent management. Hence, it was concluded that e-HRM is one of the most critical antecedents of reaching the organization's strategic objectives. Such results call firms to enhance their implementation of e-HRM practices and scholars to examine the effect of e-HRM on other variables such as competitive advantage, human resource development, and strategic alignment.

Social media influencers have become a more effective modern marketing approach used by businesses to influence consumers' intention and attitude. This study explores this influence by involving several factors of influencer’s characteristics on both consumers’ attitude and intention. Also, a moderation role of vloggers as a new emerging marketing tool is also examined in this research. To conduct this research and achieve its key objective, the study uses a quantitative research method to collect data from TikTok users which has also become a more worldwide favorable web device for short videos. PLS-SEM method is conducted in the phase of analysis and the results show a significant influence of the hypothesized research model except the influence of source relatability on consumer attitude and the moderating role of vloggers on consumer intention. The research findings provided unsurprisingly implications and supported the existing related literature in this field but contribute to cover the research knowledge gap through the integrated new model including numerous variables that have not been examined previously together in a unique framework.

As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their products and services. This study highlights the role of key various digital marketing channels. The study addressed the role of digital marketing channels by using some applications (such as online advertising, social media, emails marketing, and websites search engine) to be examined on the consumer buying decisions with a mediating effect of the eWOM. A quantitative research approach was used to achieve study objectives and examine the hypothesized research framework by using a customized survey questionnaire in the retailing sector. A total of 255 valid responses were considered for further analysis by using SmartPLS3 software to conduct the key analyses. The results revealed the significant effect and role of all digital marketing channels on the consumers buying decisions, with the moderated role of the eWOM on the effect of digital marketing channels on consumer buying decisions. The study offers additional contributions to the existing literature and supports the assumptions to provide a better grasp about the study topic.

This study aimed at examining the impact of E-HRM on organizational health. It focused on telecommunications companies operating in Jordan. Data were primarily gathered through self-reported questionnaires created in Google Forms and distributed to a purposive sample of senior managers via email. AMOSv24 was used to test the study hypotheses. The results of the study show that E-HRM has a positive impact on organizational health. Based on the obtained results, the researchers recommend managers and decision-makers of the telecommunications companies in Jordan to invest in electronic human resources systems, which can help them fully implement human resources practices electronically, to obtain economic savings and to be able to attract talents. The study also highlights the importance of focusing more on the electronic training and development process in order to raise individuals’ practical capabilities, which is reflected in their creativity.